WhatsApp Chat: đ 8617697112 Call Girl Baran is experienced
Â
Four pillars of visualization - by Noah Iliinsky
1. Noah Iliinsky
Center for Advanced Visualization, IBM
@noahi
Four Pillars of Visualization
Š 2013 IBM Corporation
2. About the Speaker
§ď§âŻ Noah Iliinsky
§ď§âŻ Center for Advanced Visualization, IBM
§ď§âŻ Noah Iliinsky is the author of Designing
Data Visualizations and the technical editor
of, and a contributor to, Beautiful
Visualizations, both published by OâReilly
Media.
§ď§âŻ He has spent the last several years
researching effective approaches to
creating diagrams and data visualization.
§ď§âŻ He has a masterâs in Technical
Communication from the University of
Washington, and a bachelorâs in Physics
from Reed College
Š 2013 IBM Corporation
5. Visualization makes data accessible.
Š 2013 IBM Corporation
http://en.wikipedia.org/wiki/Anscombe%27s_quartet
6. Your brain is a pattern-detecting machine.
Weâre extremely good at
detecting patterns and
pattern violations:
â˘âŻtrends
â˘âŻgaps
â˘âŻoutliers
Š 2013 IBM Corporation
8. A Successful Visualization
1.âŻHas clear purpose
2.âŻIncludes (only) the relevant
content
3.âŻUses appropriate structure
4.âŻHas useful formatting
Š 2013 IBM Corporation
9. A Successful Visualization
1.⯠purpose â why this visualization
2.⯠content â what to visualize
3.⯠structure â how to visualize it
4.⯠formatting â everything else
Š 2013 IBM Corporation
10. Purpose > Content > Structure > Formatting
For creators, do you know:
â˘âŻWhy am I creating this visualization?
â˘âŻWho is it for?
â˘âŻWhat do they need to understand?
â˘âŻWhat actions do you need to enable?
Š 2013 IBM Corporation
11. Purpose > Content > Structure > Formatting
How will it be
consumed?
Š 2013 IBM Corporation
http://www.apple.com
12. Purpose > Content > Structure > Formatting
Purpose dictates the deliverable.
Different destinations require different maps.
Š 2013 IBM Corporation
http://maps.google.com
14. Purpose > Content > Structure > Formatting
â˘âŻWhat data matters?
â˘âŻWhat relationships matter?
â˘âŻInformed by purpose!
â˘âŻWhatâs excluded is as important as
whatâs included.
Š 2013 IBM Corporation
19. Purpose > Content > Structure > Formatting
â˘âŻHow do we best reveal the most
important data and relationships?
(Position!)
â˘âŻChoose meaningful layout and axes!
â˘âŻUse both axes! (Both, not threeâŚ)
â˘âŻInformed by purpose and content!
Š 2013 IBM Corporation
25. Purpose > Content > Structure > Formatting
3D is bad,
mmkay?
Š 2013 IBM Corporation
http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdf
26. Purpose > Content > Structure > Formatting
â˘âŻHow should it look and feel?
â˘âŻHow will it be consumed?
â˘âŻMakes data and relationships
accessible.
â˘âŻMakes importance visible.
â˘âŻInformed by purpose, content, and
structure!
Š 2013 IBM Corporation
27. What does success look like?
Formatting
Structure
Content
Purpose
Š 2013 IBM Corporation
http://commons.wikimedia.org/wiki/File:Pound_layer_cake.jpg
28. Purpose > Content > Structure > Formatting
Formatting
should be
functional.
Š 2013 IBM Corporation
Free material from www.gapminder.org
30. Highlight what matters, remove the rest
â˘âŻGeography is modified to
show logical meaning
â˘âŻColors encode party.
â˘âŻSaturation encodes
turnout.
â˘âŻOutlines group regions.
â˘âŻAll other details removed.
Š 2013 IBM Corporation
http://www.economist.com/blogs/graphicdetail/2013/04/mapping-britain
32. Checklist
â˘âŻIs the purpose well-defined?
â˘âŻDoes the content support the purpose?
â˘âŻDoes the structure reveal the content?
â˘âŻDoes the formatting facilitate
consumption?
â˘âŻIterate, iterate, iterateâŚ
Š 2013 IBM Corporation
33. Creating effective
visualizations
Choosing the right visual properties
Learn how to properly choose the visual property
(position, shape, size, color and others) to encode the
different types of data that will be presented in a
visualization.
Download your copy
http://bit.ly/successfulvis
Š 2013 IBM Corporation
34. Engage IBM Visualization Luminaries
IBM Many Eyes: Learn and Create
â˘âŻ Learn visualization best practices, insights and futures
from IBM visualization luminaries
â˘âŻ Create a visualization in three steps
â˘âŻ ibm.com/manyeyes
â˘âŻ ComplexDiagrams.com
Follow IBM visualization luminaries
â˘âŻ @manyeyes
â˘âŻ @noahi
Watch our luminaries
â˘âŻ youtube.com/IBMVisualAnalytics
Š 2013 IBM Corporation