Embrace WeChat Marketing

•

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The slides presented at BrightonSEO April 2019. WeChat now is available for businesses outside of China, get to know more how you can utilise WeChat to engage with your Chinese customers.

Marketing

How People Use WeChat
China Marketing Corp®

WeChat Business Accounts
China Marketing Corp®
Subscription Service
WeChat
Work
Mini
Program

Mini Program
China Marketing Corp® Source: Abacus
App inside of
an App

China Marketing Corp®
Source: China Social Media
Landscape 2018,Kantar Media
792 Million
Instant
Messaging
Users

WeChat Stats
China Marketing Corp®
1billion
active
users
45
billion
texts
410
million
calls

WeChat Stats
China Marketing Corp®
x 4.7 x 6.3 x 2.9x 1.7

China Marketing Corp® Source: China Social Media Landscape 2018, Kantar Media

Key Functions
China Marketing Corp®
Communication
Connection

Most Popular Social Media
China Marketing Corp®
85.80%
67.80%
37.10%
7.60%
8.10%
7.00%
2.80%
87.30%
64.40%
40.90%
14.60%
12.80%
8.80%
3.60%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%
WECHAT
QQ
SINA WEIBO
ZHIHU
DOUBAN
TIANYA
LINKEDIN
2017 2016
Source: The 41st China Statistical Report on Internet Development, CNNIC
87.3%

WeChat +Content = Share
China Marketing Corp®
53.90%
47.00%
33.70%
13.50%
10.40%
8.20%
3%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
WECHAT MOMENTS
WECHAT FRIENDS
WECHAT GROUPS
QQ GROUP /FRIENDS
QZONE
WEIBO
OTHERS
Source: Penguin Intelligence

The Benefits
China Marketing Corp®
Expose Engage ShareData

Misconceptions
China Marketing Corp®
Chinese
Only
No
Tracking
Can’t
Follow

We Tested
Scan and see it yourself
China Marketing Corp®

WeChat Marketing Strategy
Presence Community Engage
China Marketing Corp®

How to Start
China Marketing Corp®
Account Registration
Account Verification
Advertising and Organic
Organic Growth

CRM
Payment
Solution
Lead
Gen
Mobile
Site
CMS
Customer
Service

The Content Get Shared
•Format
•Content
•Convenience
GET SHARED
Easy to use
Interactive
Interesting
China Marketing Corp®

Auto Reply
•Friendly
•Relevant
•Immediate

Customer Service
•Assign multiple customer
service agents to response
to your customers more
promptly.
•Designated customers
service chat function
online.

WeChat KPIs
China Marketing Corp®
Follows Engage Sales

WeChat Benchmark
China Marketing Corp®
1-3% 3% ¥30-40

City Tiers
China Marketing Corp®
Tier 1 Tier 2 Tier 3

Targeting Options
China Marketing Corp®
People Network SystemLabels

HTML5 Campaign Example
China Marketing Corp®

HTML5 Campaign Examples
Scan the QR code to
view more HTML5
creatives online.
China Marketing Corp®

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Embrace WeChat Marketing

1. SLIDESHARE.NET/christinaxu1 EMBRACE WECHAT MARKETING CHRISTINA XU // China Marketing Corp @christinaxucmc

2. About Me •Chinese expat •Leeds based •Startup •Specialised in the China market China Marketing Corp®

3. WHAT IS WECHAT?

4. You Chat + I Chat = WeChat

5. A Super App

6. How People Use WeChat China Marketing Corp®

7. Source: The Next Web

8. WeChat Business Accounts China Marketing Corp® Subscription Service WeChat Work Mini Program

9. Mini Program China Marketing Corp® Source: Abacus App inside of an App

10. WHY IS IT IMPORTANT ?

11. China Marketing Corp® Source: China Social Media Landscape 2018,Kantar Media 792 Million Instant Messaging Users

12. WeChat Stats China Marketing Corp® 1billion active users 45 billion texts 410 million calls

13. WeChat Stats China Marketing Corp® x 4.7 x 6.3 x 2.9x 1.7

14. WeChat Facts China Marketing Corp®

15. China Marketing Corp® Source: China Social Media Landscape 2018, Kantar Media

16. Key Functions China Marketing Corp® Communication Connection

17. Most Popular Social Media China Marketing Corp® 85.80% 67.80% 37.10% 7.60% 8.10% 7.00% 2.80% 87.30% 64.40% 40.90% 14.60% 12.80% 8.80% 3.60% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% WECHAT QQ SINA WEIBO ZHIHU DOUBAN TIANYA LINKEDIN 2017 2016 Source: The 41st China Statistical Report on Internet Development, CNNIC 87.3%

18. WeChat +Content = Share China Marketing Corp® 53.90% 47.00% 33.70% 13.50% 10.40% 8.20% 3% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% WECHAT MOMENTS WECHAT FRIENDS WECHAT GROUPS QQ GROUP /FRIENDS QZONE WEIBO OTHERS Source: Penguin Intelligence

19. Benefits? China Marketing Corp®

20. The Benefits China Marketing Corp® Expose Engage ShareData

21. China Marketing Corp®

22. Misconceptions China Marketing Corp® Chinese Only No Tracking Can’t Follow

23.

24. We Tested Scan and see it yourself China Marketing Corp®

25. HOW TO USE WECHAT

26. WeChat Marketing Strategy Presence Community Engage China Marketing Corp®

27. How to Start China Marketing Corp® Account Registration Account Verification Advertising and Organic Organic Growth

28. CRM Payment Solution Lead Gen Mobile Site CMS Customer Service

29. The Content Get Shared •Format •Content •Convenience GET SHARED Easy to use Interactive Interesting China Marketing Corp®

30. Customised Menu

31. Auto Reply •Friendly •Relevant •Immediate

32. Customer Service •Assign multiple customer service agents to response to your customers more promptly. •Designated customers service chat function online.

33. Analytics

34. WeChat KPIs China Marketing Corp® Follows Engage Sales

35. WeChat Benchmark China Marketing Corp® 1-3% 3% ¥30-40

36. Stand Alone Or …

37.

38. WeChat Ad Formats China Marketing Corp®

39. Megacities

40. City Tiers China Marketing Corp® Tier 1 Tier 2 Tier 3

41. Targeting Options China Marketing Corp® People Network SystemLabels

42. HTML5 Campaign Example China Marketing Corp®

43. HTML5 Campaign Examples Scan the QR code to view more HTML5 creatives online. China Marketing Corp®

44. GET IN TOUCH !