2. Christian Sandström holds a PhD from Chalmers
University of Technology, Sweden. He writes and speaks
about disruptive innovation and technological change.
www.disruptiveinnovation.se
4. Harvard professor
Clayton Christensen
coined the term
disruptive innovation in
his book ’The
innovator’s dilemma’,
published in 1997.
This presentation gives
five illustrative
examples of disruptive
innovation.
5. A disruptive innovation initially offers a lower
performance according to what the
mainstream market has historically demanded.
6. A disruptive innovation initially offers a lower
performance according to what the
mainstream market has historically demanded.
At the same time it provides some new
performance attributes, which in turn makes it
prosper in a different market.
7. A disruptive innovation initially offers a lower
performance according to what the
mainstream market has historically demanded.
At the same time it provides some new
performance attributes, which in turn makes it
prosper in a different market.
As it improves along the traditional
performance parameters it eventually displaces
the former technology.
8. For further detail on this concept, click here:
http://www.slideshare.net/Christiansandstrom
/disruptive-technologies-an-introduction
19. Pocket calculator Desktop calculator
Traditional Worse computing performance
performance
New
performance
20. Pocket calculator Desktop calculator
Traditional Worse computing performance
performance
New Portable
performance
21. Over time, the computing
performance of these smaller,
simpler calculators was
improved.
22. As they became cheaper and were sold in larger and larger
volumes, sales offices lost their value. Calculators started to
be sold in bookstores and large retail stores.
37. The minimill technology used scrap, put it in a
furnace and made new steel of it.
Cheap, low quality steel.
38. The minimill technology used scrap, put it in a
furnace and made new steel of it.
Cheap, low quality steel.
The integrated steel companies were more
than happy to get rid of this low-margin
business and instead focus on the high-end.
39. The minimill technology used scrap, put it in a
furnace and made new steel of it.
Cheap, low quality steel.
The integrated steel companies were more
than happy to get rid of this low-margin
business and instead focus on the high-end.
So they did, but slowly and steadily, the
minimill technology offered better steel quality
and captured segment after segment.