Some things never change. Some things always change. Wise marketers know the difference. This simple framework underlies this presentation - "20 Key Truths about Marketing and Technology." The full 90 minute training included research, stories, and examples to illustrate the 20 Key Truths. But these slides can help marketers understand how to ground their work in principles of human psychology and communication while keeping an eye on the trends,tastes and technology that shift with each new generation.

1. Advertising
Sponsorships
Branded
Merchandise
Key Truths About
Marketing &
Technology
Sustainability
Christina Quick Henderson
SBDC Invest in Success
April 17, 2014

2. Advertising
Sponsorships
Branded
Merchandise
Underlying Ideas
Craft Beer
Party Bikes
Some things always change.
Some things never change.
Wise marketers know the
difference.

3. 1. Vision trumps all other senses.
2. Human faces draw us in.
3. Repetition facilitates memory.
4. We notice the remarkable or surprising.
5. We remember stories.
6. Metaphors are shortcuts to meaning.
7. Concrete details connect us.
8. Emotions trump rationality.
9. Habits are hard to break.
10. Always Be Testing: the scientific
method works for marketers.
Things that Never Change

4. 4
Rule #10: Vision trumps all other
senses.
#1. Vision trumps all other senses.

5. #2. Human faces draw us in.

6. #3. Repetition facilitates memory.

7. #4. We Notice the Remarkable or Surprising

8. 8
Photo: Steve Mellon/Post-Gazette
#5. We Remember Stories.

9. #6. Metaphors are Shortcuts to Meaning.

10. #7. Concrete Details Connect Us.

11. Downsized#8. Emotions Trump Rationality.

12. #9. Habits are Hard to Break.

13. #10. The Scientific Method Works for Marketers.

14. Things that Always Change
11. Marketing channels.
12. Trends.
13. What’s popular.
14. What’s remarkable.
15. Influencers.
16. Societal norms.
17. Cultural preferences.
18. Tastes.
19. Language.
20. Generational differences.

15. #11. Marketing Channels.

16. #12. Trends.

17. #13. What’s Popular.

18. #14. What’s Remarkable.

19. #15. Influencers.

20. #16. Societal Norms.

21. #17. Cultural Preferences.

22. #18. Tastes.

23. #19. Language.

24. Elderly Mother#20. Generational Differences.

25. Advertising
Sponsorships
Branded
Merchandise
Underlying Ideas
Craft Beer
Party Bikes
Some things always change.
Some things never change.
Wise marketers know the
difference.

26. Advertising
Sponsorships
Branded
Merchandise
Key Truths About
Marketing &
Technology
Sustainability
Questions?