Why copyright is difficult to communicate well, from the perspective of an educational institution. 5 reasons why it is difficult to get an audience to engage and follow the copyright message, followed by 7 principles for clear, calm communication.
2. Copyright and Licensing Compliance at Kent
Copyright
policy
INFORMATION
SERVICES
Copyright
licences
Copyright
training
Software
licences
Copyright
advice
3. Communication
The process of transferring
information from a sender
to a receiver with the use of
a medium in which the
communicated information
is understood by both
sender and receiver
4. 5 Things that Make
Copyright Difficult to
Communicate
12. “There is an enormous apparatus of
administration and bureaucracy associated
with [the copyright] regime. Huge amounts of
time have to be spent on
compliance….Innumerable lawyers,
consultants and lobbyists are making a good
living, perfectly legitimately, out of the
complexity, impenetrability, imprecision and
futility of the existing regime.”
Lord Howarth of Newport (Lab) – 2014
14. The 5 Difficulties in Communicating
Copyright
1. It is what it is
2. How Much You Know
3. Using the wrong tone or medium
4. Which Sources to Trust
5. Danger of Undirected Conversations
23. Principles for Effective Communication
1. Use Worked Examples
2. Simplify and focus on the issue
3. Use analogies
4. Engage all the senses
5. Match the message and the medium to
the audience
6. Get your audience to take ownership
7. Engage with the community
25. What do you think?
copyright@kent.ac.uk
@cbowiemorrison
#copyseek2014
26. Principles for Effective
Communication
Difficulties in Communicating
Copyright
1. It is what it is
2. How Much You Know
3. Using the wrong tone or
medium
4. Which Sources to Trust
5. Danger of Undirected
Conversations
1. Use Worked Examples
2. Simplify and focus on
the issue
3. Use analogies
4. Engage all the senses
5. Match the message and
the medium to the
audience
6. Get your audience to
take ownership
7. Engage with the
community