5 Foundations of power blogging

Webinar
twitter@chillingbreeze | Ask a question at hello@sunitabiddu.com
| Free digital toolkit at SunitaBiddu.com 1
Foundation Stones of
POWER BLOGGING
By
Sunita Biddu
Strategist & Coach

A Bit About Me!
twitter@chillingbreeze | Ask a question at hello@sunitabiddu.com | Free digital toolkit at SunitaBiddu.com 2
Internet marketing strategist
for over 11 years and have helped
Over 5000 businesses
Blogging and social media coach.
Helping business owner, leaders,
entrepreneurs and women
entrepreneurs make the most out of
Social media and blogs
Love salsa, gardening, meeting people
& taking long walks alone
Currently in India and staying close to
Capital city. Only Pampered sister of 5
Brothers and an entrepreneur who
Has managed to live life at her own terms

Purpose This PPT will Serve
• 5 Foundation Stones of power blogging
• Revenues vs. Reputation
• How to do more in less time
• The common blogging mistakes
• Free conversion tools & plugins
3twitter@chillingbreeze | Ask a question at hello@sunitabiddu.com | Free digital toolkit at SunitaBiddu.com

5 FOUNDATIONS OF A
POWERFUL BLOG

FOCUS
1st Foundation……

Begin with
Answering these questions!
twitter@chillingbreeze | Ask a question at
hello@sunitabiddu.com | Free digital
toolkit at SunitaBiddu.com
6

• What goal you want to accomplish. Set it
SMART.
• Who & where are the readers who will help
you accomplish this?
• Short term actions that will take you to the
main goal.

Here’s an example
8

• What you want to accomplish. Set it SMART.
I want to build a list of 2000 subscribers over next 6 months.
• Who & where are the readers who will help you accomplish this
• Doctors/medical professionals/health bloggers
• Health forums/Twitter/Events/
• Short term actions
• Building a following of 4000 followers over 6 months
• Create an ebook/facts report
• Write 10 blogposts every week
• Hold one webinar every month/3rd Wednesday of every month
• Attend one offline health event every month
• Send one free give away /coupon to email subscribers once a
month
9

Design
10
2nd Foundation……

First impressions are 94% design
related
11

HOW TO DECIDE THE LOOK & FEEL
• What kind of blog you have?
• Where your readers will spend time?
• Ease – Structure it right
• Direction – Tell them what to do
• Key Pages & Resource Pages

BRILLIANT BIO PAGE
• Make the first 2 sentences count
• Show some of your life reel
• Talk about your passion and blog
• How do you help professionally along with
your achievements
• What’s the next plan
• Bring them back to their need & your goal
• Invite to connect

Headline
3rd Foundation……

4BIG RULES
• Make them want it
• Make it search friendly
• Keep it short
• Stick a teaser along

CONTENT
4th Foundation……

HOW TO WRITE CONTENT THAT
WORKS?
• Is it relevant to my blog niche and focus?
• Do I have a specific goal or message to deliver?
• Do I have enough knowledge, data and research
points on this topic?
• What value it will offer to my reader?
• Is it great enough to be shared among their social
networks?
• What it is going to do for me? [what action they
will take after reading this?]

NOT JUST KEYWORDS…
RIGHT KEYWORDS
• Natural language – Long tail
• Use tools. Soovle.com, Google suggestions,
Keyword Planner

MARKETING
5th Foundation……

90% of blogs fail despite
having great content.. Because
they do not market it well.

BARE MINIMUM MARKETING
• Pick one social network & dominate it
• Use ViralContentBuzz
• Use email marketing

REVENUES VS.
REPUTATION

• REPUTATION comes first
• Anything can make money. You just need to
know HOW
• Give them a REASON
• Find influencers & create a BOND with them
• The growth of your revenues is directly
proportional to the growth of your reputation

HOW TO DO MORE IN
LESS TIME

• Keep a calendar & an idea bank
• Have a habit of making notes… anywhere
• Don’t get obsessed with longer posts
• Find your prime time
• Create a blogging corner
• Delegate

THE COMMON
MISTAKES
27

• Making it too sophisticated that it becomes complicated.
• Not using analytics
• Posting everyday
• Writing for search engines first
• The focus on word count
• Ignoring the power of introduction and influence of a great
conclusion
• Lack of personality
• Niche vs. passion
• Going alone
• Focusing on perfection
• Expecting too much
• Interlinking
28

FREE CONVERSION
TOOLS & PLUGINS

• Feedio
• Listly
• Hemingway Editor
• Clicktotweet and Tweetherder
• Easy Digital Downloads
• Free nameplate sites
• Optin Monstor
• Revive Old Post
• vCita

Quick Ideas I generated when
preparing for this webinar
Write these posts – all by January 15th
• 7 Elements of a great blog bio page
• 20 innocent mistakes most bloggers make
• The Bare Minimum Marketing After You Hit Publishing Button
• 4 Big Rules Of Creating Content Readers Would Drool For
• What You Must Delegate When Starting Your Blog
Write this guide/resource – By January 3rd
5 Foundation Pillars of Power Blogging
20 types of headlines that work
Create these cool PPTs for Slideshare
• 20 blogging mistakes – Dec 20th
• 7 bio elements – Dec 27th
• 9 Rules of Killer Headlines – Jan 7th

QUESTIONS?
hello@sunitabiddu.com | Free digital toolkit
at SunitaBiddu.com
32

5 Foundations of power blogging

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