14. Splash Page Experiment
Variations
Button:
1. Sign Up
2. Learn More
3. Join Us Now
4. Sign Up Now
Media:
1. “Get Involved” Image
2. “Family” Image
3. “Change” Image
4. Barack’s Video
5. Springfield Video
6. Sam’s Video
19. Splash Page Experiment
Variations
Button:
1. Sign Up
2. Learn More
3. Join Us Now
4. Sign Up Now
Media:
1. “Get Involved” Image
2. “Family” Image
3. “Change” Image
4. Barack’s Video
5. Springfield Video
6. Sam’s Video
23. QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Media: “Barack’s Video”
24. QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Media: “Springfield Video”
25. QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Media: “Sam’s Video”
26. Splash Page Experiment
Variations
Button:
1. Sign Up
2. Learn More
3. Join Us Now
4. Sign Up Now
Media:
1. “Get Involved” Image
2. “Family” Image
3. “Change” Image
4. Barack’s Video
5. Springfield Video
6. Sam’s Video
27. Splash Page Experiment
Variations
Button:
1. Sign Up
2. Learn More
3. Join Us Now
4. Sign Up Now
Media:
1. “Get Involved” Image
2. “Family” Image
3. “Change” Image
4. Barack’s Video
5. Springfield Video
6. Sam’s Video
28. Splash Page Experiment
Variations
Button:
1. Sign Up
2. Learn More
3. Join Us Now
4. Sign Up Now
Media:
1. “Get Involved” Image
2. “Family” Image
3. “Change” Image
4. Barack’s Video
5. Springfield Video
6. Sam’s Video
56. The Future of Optimization
One to Many
What’s the best experience
for the average user?
57. The Future of Optimization
One to Many
One to Few
What’s the best experience
for the average user?
What’s the best experience for
segments of users?
58. The Future of Optimization
One to Many
What’s the best experience
for the average user?
One to Few
One to One
What’s the best experience for What’s the best experience
segments of users?
for each user?