Social Media Marketing for Retail Industry

Social Media Strategies for the Retail Sector@skydigitalagency 
hello@skycrm.asia 
www.skydigitalagency.com 
http://bit.ly/skydigital-youtube
Charmaine Lee
Chief Digital Marketing Officer  
Sky Digital Agency

Charmaine Lee
Sky Digital Agency
© 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia
A little about me…
Founded in 2010 Rebranded in 2014 Founded in 2015
Collaborations in 2019Associate Adult Educator Trainer in Instagram Marketing
& Email Marketing Courses

Video to watch: https://www.youtube.com/watch?v=7t2uI42dY9A

Charmaine Lee
Sky Digital Agency
Industry 1.0 to 4.0
Most businesses define your business as what you do,
instead of the benefits you provide. - Guy Kawasaki
Telephone to Internet (SMS to What’sApp),  
Printer / Laser printer, to 3D printer
WHAT IS 4.0?
Internet of things. Digital
Transformation. Virtual
Experience.
ICE 1.0, ICE HARVESTING
Late 1800s, early 1900s
Bigger Horse, Bigger Saw
ICE 2.0, ICE FACTORY
No limitations by climate
and season.
ICE 3.0, FREEZER
Personal Ice Factory, like a
Personal PC

Charmaine Lee
Sky Digital Agency
What is Industry 4.0?
Who owns the largest
amount of hotels
around the world?
Who owns the
largest cab ﬂeet
around ASIA?
Largest retail
company in the
world?

Charmaine Lee
Sky Digital Agency
Barnes & Nobles
B&N responded by trying to get in on the ebook craze and
created their ereader, the NOOK. While the logic was
certainly there, this was, ultimately, a failed venture, losing
the company more than a billion dollars.
Burning through four CEOs in ﬁve years and closing over
150 bookstores in the past decade
Source: https://bookriot.com/2019/08/27/what-happened-to-
barnes-and-noble-and-whats-in-store-for-the-chain/

What are the Benefits of Social Media Marketing?
Here are some Key Benefits of Social Media Marketing:
Saves Time vs
Traditional Marketing
Campaigns
Real Time Analysis
of Campaign
Results & ROI
Economical for
SMEs, even more
so for MNCs
Instant Feedback,
Received well or
not
Provides Flexibility
to change and
improve
Ability to Target
Specific
Audiences

1
In 1920s, we had
Colour in Print of
Magazines
In 1960s, we had the
Emotional Impact that
changed the Creative
Industry.
In 2000, Google
launched AdWords by
Intent revolutionise
advertising.
In 2012, Facebook introduced
targeted advertising, in 2013
Facebook buys Atlas Solutions from
Microsoft for $100 million, and
started serving re-targeting ads.
In the 1800s, we
had print in black
and white.
120 years 40 years 40 years 12 years
1. Understand the evolution of advertising

1What is key in every country but has not evolved?

Sales v.s. Marketing
What is Sales?
Charmaine Lee
Sky Digital Agency

Sales v.s. Marketing
What is Marketing?
Charmaine Lee
Sky Digital Agency

Biggest Problem:
Many are SELLING
Charmaine Lee
Sky Digital Agency

“The best marketing
doesn’t feel like marketing.”
– Tom Fishburne, Founder of Marketoonist
Charmaine Lee
Sky Digital Agency

©2019 Sky CRM Pte Ltd | 1-day Social Media Marketing BootCamp
Types of Posts
on Facebook?
What happens when a
video finishes on
Facebook?

What Facebook has to
offer Businesses?
These are the options and type of
Posts and Ads you can post on
Facebook.
Knowing the Pros and
Cons of Each Posts

Instant
Experience

1
Social Media Marketing & Advertising
vs Traditional Advertising
Flyer Advertising 
• Design $350 
• Printing $500 
• Distribution $500 (5 days)
Total: $1,350
Social Media
Advertising 
• Design $150 
• Professional Fees $300 
• Ads Distribution $500 
Total: $650 / $950
Reach 
with $500 =
5,000 people bound by
distribution location
Reach 
with $500 =
40K to 50K unique and
targeted advertising
based on gender,
location, interest and
engagements with you

Test your Ads!

Majority of our marketing and advertising
messages, jump from awareness to action!
AWARENESS, 
or Attracting
Attention
INTEREST, 
Generating Interest
DESIRE, 
Stimulating Desire
ACTION,  
Spurring Action
2. A.I.D.A
How can we improve your social
media marketing?

3. Understand who your customers
are, and their buyer’s journey
AWARENESS CONSIDERATION DECISION
1. Course Content 
2. Course Fees (Grants)
3. Trainer Profile
4. Convenience of location (Raffles Place)
5. Regular schedules
6. Video tips on YouTube, Peatix
7. Visually appealing website
8. Active and/or Advertise on Social Media
9. Testimonials (Website)
10. Facebook / Google Reviews (Credibility)
11. FREE Ebooks: Website / Facebook Ad
12. EventBrite / Peatix

Charmaine Lee
EAT Launchpad Trainer 
Sky Digital Agency CDMO

1
4. Map out a Sales Funnel for your
Social Media Marketing Strategy
What is your Enticing/
Valuable Offer?
Social Media Ads
Capture their Emails
with Giveaways
Send them emails to
nurture them
Make a sale / Offer
to purchase

1
5. Landing Pages v.s. Website
1. Your Unique Selling Proposition (USP)  
• The main headline  
• A supporting headline
 
2. The hero shot
• Image or video showing context of use
 
3. The beneﬁts of your offering  
• A bulleted list summary of benefits  
 
4. Social proof  
• Testimonials or reviews
 
5. A single conversion goal

YouTube Video: https://www.youtube.com/watch?v=3Sk7cOqB9Dk
Why use Landing Pages?

YouTube Video: https://www.youtube.com/watch?v=cbtf1oyNg-8
Why use Landing Pages?

6. Apply Integrated Social Media Marketing
Video Link: https://www.youtube.com/
watch?v=dZTbCDi0ePc

RECAP: 6 KEY TAKE AWAYS
The Evolution
of Advertising
Learn & Apply
A.I.D.A in your Social
Media Marketing
Understand who your
customers are, and
their buyer’s journey
Adopt a Sales
Funnel in Social
Media Marketing
Use Landing Pages
for Marketing &
Advertising
Use Landing Pages to
gain interest and
generate leads to
nurture them

Thank you!
@skydigitalagency 
hello@skycrm.asia 
www.skydigitalagency.com 
http://bit.ly/skydigital-youtube
Charmaine Lee
Sky Digital Agency
More Videos on
our Channel
More SlideShares
on LinkedIn

Social Media Marketing for Retail Industry

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