This document discusses key factors for stretching your advertising dollar on Facebook. It identifies having clear advertisement objectives, a reasonable budget of $20-50 per week, targeting the right audience size and demographics, and using high quality visuals and graphics that adhere to Facebook guidelines as important. Specific tips are provided, such as launching different ad types for awareness versus driving foot traffic. Overall the document provides guidance on optimizing Facebook ads to get the best results within a limited budget.

2. What’s important so you can
stretch your dollar with Facebook
Advertising?
Charmaine (Creative Director at Sky Digital Agency)
E: workshops@skycrm.asia
SkillsFuture Approved Courses:
✓ Grow your business with Facebook Marketing
✓ Advanced Facebook Marketing with Ad Manager

3. Why do some Ads cost us more?

4. Why do some Ads cost us more?

5. Why do some Ads cost us more?
Dependent on many factors
✓ Gender
✓ Age group
✓ Platform
✓ Graphics

6. What’s important so you can
stretch your dollar with Facebook
Advertising?
✓ 01: Clarity on your Advertisement Objective
✓ 02: Reasonable Facebook Budget
✓ 03: Good audience size
✓ 04: Good visuals and graphics

7. What’s important so you can stretch your
dollar with Facebook Advertising?
✓ 01: Clarity on your Advertisement Objective
Example 01: You have a new store opening in Orchard, and you want
people to know about it, and you want to drive foot traffic to your store.
These are completely 2 different objectives that have to be launched
with 2 different types of Ads.
Awareness: Video / Photos / Carousel Ad or Post
Foot Traffic: Coupon Based (Flash & Redeem)

8. What’s important so you can stretch your
dollar with Facebook Advertising?
✓ 01: Clarity on your Advertisement Objective

9. What’s important so you can stretch your
dollar with Facebook Advertising?
✓ 01: Clarity on your Advertisement Objective
Example 02: You want to collect email database of people who might be
interested to purchase your product, or consult you on your services.
Awareness: Video / Photos / Carousel Ad or Post
Database / Email: Get more contacts Ad Objective

10. What’s important so you can stretch your
dollar with Facebook Advertising?
✓ 01: Clarity on your Advertisement Objective

11. What’s important so you can stretch your
dollar with Facebook Advertising?
✓ 01: Clarity on your Advertisement Objective

12. What’s important so you can stretch your
dollar with Facebook Advertising?
✓ 01: Clarity on your Advertisement Objective

13. What’s important so you can stretch your
dollar with Facebook Advertising?
✓ 02: Reasonable Facebook Budgets
What’s reasonable?
$20 to $50 per week is a good and reasonable start.

14. What’s important so you can stretch your
dollar with Facebook Advertising?
✓ 02: Reasonable Facebook Budgets, invest in the Ads that work

15. Blog Post: Flyer VS Facebook Marketing

16. What’s important so you can stretch your
dollar with Facebook Advertising?
✓ 03: Good audience demographics for targeting (audience size)

17. What’s important so you can stretch your
dollar with Facebook Advertising?
✓ 03: Good audience demographics for targeting (audience size)

18. What’s important so you can stretch your dollar
with Facebook Advertising?
✓ 04: Good visuals and graphics
✓ Intriguing copy
✓ Adhere to Facebook Guidelines

19. What’s important so you can stretch your dollar
with Facebook Advertising?
✓ 04: Good Visuals and Graphics - Adhere to Facebook Guidelines
✓ Use the image tool to check on your Ad Graphics: https://
www.facebook.com/ads/tools/text_overlay

20. What’s important so you can stretch your
dollar with Facebook Advertising?
✓ Good visuals, intriguing copy.

21. What’s important so you can stretch your dollar
with Facebook Advertising?
✓ When launching a paid advertisement, Facebook will always prompt
advertisers (yourself) on whether your Ad Graphic adhere’s to their
guidelines. Highly recommend for you to adhere to their guidelines.

22. What’s important so you can
stretch your dollar with Facebook
Advertising?
Charmaine (Creative Director at Sky Digital Agency)
E: workshops@skycrm.asia
W: www.skydigitalagency.com
SkillsFuture Approved Courses:
✓ Grow your business with Facebook Marketing
✓ Advanced Facebook Marketing with Ad Manager

23. What’s important so you can
stretch your dollar with Facebook
Advertising?
The video is uploaded on both Udemy and YouTube.