It was an awesome opportunity to be able to share the social media and digital marketing insights the last 3 days in Philippines, Manila.
During the talk, I shared about what an Integrated Digital Marketing Strategy is, where are the gaps companies (especially in the Tourism Industry) needs to consider and fill as we embrace technology and the evolution of marketing in 2020 and beyond.
This presentation also covers a brief overview of what a potential tourist goes through in their buyer's journey prior to purchasing / deciding on a flight booking, hotel booking, and holiday tours.
1. How to Develop an Integrated Digital Marketing
Strategy for Tourism and Hospitality Promotion@skydigitalagency
hello@skycrm.asia
www.skydigitalagency.com
http://bit.ly/skydigital-youtube
Charmaine Lee
Chief Digital Marketing Officer
Sky Digital Agency
2. Charmaine Lee
Chief Digital Marketing Officer
Sky Digital Agency
A little about me…
Founded in 2010 Rebranded in 2014 Founded in 2015
Trainer in Instagram Marketing
& Email Marketing Courses
Collaborations in 2019Associate Adult Educator
34. 1
1
How many of Hotels get booked
directly from Hotel Websites?
* EMAIL LEAD GENERATION
• Upon Booking
• Upon Check-in
• Provide more value
• Fun Facts about travel destination or itineraries
Business Partners:
Events, Conference
Weddings
Airline
Partners
Travel Agency
Partners
Celebrity
35. How can you develop an Integrated Digital Marketing
Traffic for Tourism & Hospitality Promotion?
1. Customer
Persona
2. Understand their
buyer’s journey
3. Integrated
Digital Marketing
4. Sales Funnels in
for your business
5. Stand out from
the crowd