We're launching a new digital marketing bootcamp program at Sky Digital Agency. This program is available for both online and offline training. I've been asked by companies recently who are hiring digital marketing roles without prior digital marketing knowledge, what knowledge and training required for someone to be able to perform the role of a digital marketing executive? It is ideal if the learner has marketing background and/or marketing experience to get the most out of this Social Media and Digital Marketing bootcamp. An ideal situation will be a 45 min consultation in small groups in the 2nd & 3rd month in small groups of 3. Total there are 8 modules, but the key elements and modules required for each role can be shuffled and prioritised with 5 digital marketing training modules. www.skydigitalagency.com Instagram - https://www.instagram.com/skydigitalagency/ Facebook - https://www.facebook.com/skydigitalagency YouTube - http://bit.ly/skydigital-youtube

1. DIGITAL MARKETING
PROGRAM PROPOSAL OUTLINE
This is a 4 week digital marketing program
The workshop is hands-on based where participants will develop campaigns on each Social
Media and Digital Marketing platform during each mini-module.
Learners will have assignments and presentations to complete before being able to receive
a certification issued by Sky Digital Agency.
© 2020 Sky Digital Agency. All Rights Reserved.

2. DIGITAL MARKETING PROGRAM FOR
FRESH GRADUATES & NON-MARKETERS
This is a 4 week digital marketing program, prepared for Nim Wong, Kydon Group
Zoom: 9.30am to 4.00pm, 1 hour lunch, 5.5 hours training per day
5.5 hours x 20 days = 110 hours of training
Face to Face: 9.30pm to 5.00pm, 1 hour lunch, 6.5 hours training per day
6.5 hours x 20 days = 130 hours of training
Proposed by Charmaine Lee
Chief Digital Marketing Officer at Sky Digital Agency
Date: 14 Oct 2020, Wednesday
© 2020 Sky Digital Agency. All Rights Reserved.

3. What's unique about our program?
1 Practical Strategies
We share industry insights and
practical Social Media and
Digital Marketing Strategies.
2 Hands-on Approach
We keep theory to be 30%, and
involve brainstorming, group work,
consulting and at least 70% hands-
on to enable higher retention of
learning outcomes.
3 Industry Experts &
Practioners
Our trainers have hands-on
experience handing our
clients Social Media & Digital
Marketing accounts from
Startups to SMEs.
4 Presentation Format
Learners will be involved in
brainstorming and creating actual
Social Media & Digital Marketing
campaigns, presenting them to the
cohort for peer and trainer
feedback.

4. 1) Social Media Marketing Executive
Graphic Design with Canva, Content Strategy,
Social Media Marketing Concepts will be
crucial knowledge.
LEARNING OUTCOMES
What are possible roles participants can undertake
by the end of the training?
2) Digital Marketing Executive
Graphic Design with Canva, Content Strategy,
Digital Marketing Concepts will be crucial
knowledge.

5. MEET THE TRAINERS
Charmaine Lee
Chief Digital Marketing Officer
WSQ ACTA Certified
Associate Adult Educator, IAL
Razy Shah
Marketing Director
WSQ ACLP Certified
Liyana Ahmad
Graphic Design & Instagram
Marketing Trainer
WSQ ACTA Certified

6. 8 Module Blocks in the 4 week program
Overview of
Marketing &
Digital Marketing
Evolution of Marketing
and Digital Marketing,
A Buyer's Journey on the
Internet
Facebook
Marketing
Post Types, Ad Budget
& Objectives,
Demographics, Launch
a Campaign, Design
Instagram
Marketing
Post Types, Ad
Objectives, Hashtag
Research, Advertising,
Design IG Story
Content
Marketing
Integrated Content
Marketing Ideas &
Strategy.
LinkedIn
Marketing
Personal vs Business for
LinkedIn Marketing &
More
SEO Basics &
Google Analytics
10 ways to optimize
your website for SEO?
Intro to Google
Analytics Dashboard.
Email Marketing
Introduction to Email
Marketing with
MailChimp or MailerLite
Video Marketing
for Social Media
ClipChamp, Lumen5, or
iMovie for Mac
*optional module
Proposed on 14 Oct 2020, Wednesday

7. Key objectives is to equip fresh graduates with the skill to
understand and apply social media & digital marketing.
For Digital Marketing Executives (Junior Level):
1. Introduction to Marketing & Digital Marketing, 2 days
2. Facebook, Graphic Design, 2 days
3. Instagram, Graphic Design, 2 days
4. Introduction to Content Marketing, 1 day
5. Introduction to LinkedIn Marketing, 1 day
6. SEO & Google Analytics, 1 day
7. Introduction to Email Marketing, 2 days
8. Video Production & Editing, 2 days (*optional module)
Module 2, 3, 7 & 8 will include 5 min presentation by each
participant on campaigns designed and developed
individually, with 5 to 10 min feedback from trainer.
WHAT WE WILL COVER:

8. 1 MONTH DIGITAL
MARKETING PROGRAM
#1 Introduction to Marketing & Digital Marketing
- Evolution and Landscape of Marketing & Advertising
- Evolution and Landscape of Digital Marketing
- Difference with Traditional vs Digital Marketing
- Interruption vs Permission Marketing
- Customer Persona Brainstorming
- Buyer's Journey on the Internet, Brainstorming & Consulting
- A.I.D.A Marketing Framework
- Introduction to Sales Funnels & Lead Generation
- Return on Investment in Marketing Efforts
Duration: 2 days
Trainer: Razy Shah / Charmaine Lee

9. 1 MONTH DIGITAL
MARKETING PROGRAM
#2 Facebook Marketing, Advertising & Strategy
- Benefits of Facebook Marketing & Advertising
- Buyer's Journey on Facebook (Social Media)
- Key Analytics and Insights
- Engagement Rate & Analytics
- Benefits of Live Video Marketing on Facebook
- Content Ideas, Brainstorm, Share & Consult
- Types of Facebook Posts and Ads
- Create a Facebook Graphic & SlideShow
- Content Scheduling (Buffer, HootSuite) vs Creator Studio
- Content collaboration Tools
- Launching a Campaign for Brand Awareness on FB
- Launching a Campaign for Lead Generation on FB
- Introduction to Facebook Ad Manager
Duration: 2 days | Trainer: Charmaine Lee

10. 1 MONTH DIGITAL
MARKETING PROGRAM
#3 Instagram Marketing, Advertising & Strategy
- Key difference with Facebook vs Instagram Marketing
- Key Analytics & Insights
- Applying A.I.D.A, Content Ideas & Strategy on Instagram
- Hashtag Research & Strategy
- Types of Instagram Posts & Advertisements
- Design 1 x Graphic (1080px by 1080px)
- Design 1 x IG Story Graphic (1080px by 1920 px)
- Scheduling Tools vs Creator Studio (Benefits)
- Launching a Campaign for Brand Awareness on IG
- Launching a Campaign for Lead Generation on IG
- IGTV basics (Title, Captions, Hashtags)
- IG Story (Video or Graphics), Stickers, Captions and Hashtags
- Video creation with Lumen 5 for IG story or IG video (30 sec)
Duration: 2 days | Trainer: Charmaine Lee / Liyana Ahmad
© 2020 Sky Digital Agency. All Rights Reserved. Proposed on 14 Oct 2020, Wednesday

11. 1 MONTH DIGITAL
MARKETING PROGRAM
#4 Content Marketing & Strategy
- Overview about Content Marketing
- Inbound vs Outbound Strategy
- Ways to research Content Marketing Ideas
- Content Trends, Analytics
- Content Strategy Funnel
- The Blueprint for Successful Content
- How to Grow a community that loves & shares your content
- How to map Content Strategy to Social Media & Digital Strategy?
- Lead Generation Basics (Google Forms, Landing Pages)
- Understand ROIs to Ensure Your Success
- Q&A with Trainer
Duration: 1 day
Trainer: Razy Shah / Charmaine Lee

12. 1 MONTH DIGITAL
MARKETING PROGRAM
#5 Introduction to LinkedIn Marketing
1. Key difference with Facebook, Instagram & LinkedIn Marketing
2. Why LinkedIn
3. LinkedIn for your personal brand
- Complete your profile
- Engage with others
- Grow your connections
4. LinkedIn for your company brand
- Content strategy for LinkedIn
- Getting leads and growing following
- LinkedIn LIVE
- LinkedIn Events
- LinkedIn Slideshares
5. LinkedIn Advertising Basics
- Different LinkedIn advertising solutions
Duration: 1 day | Trainer: Razy Shah / Charmaine Lee

13. 4 WEEK DIGITAL MARKETING PROGRAM
#6 Introduction to SEO & Google Analytics
1. Overview of SEO
- What is search
- What is SEO
- What SEO means for a business
2. Ways to improve SEO of Websites or Landing Pages
3. Building your SEO Strategy: Keyword research (Hands-on)
4. SEO
- Technical SEO
- On Site SEO
- Off Site SEO
5. Future of Search / SEO
6. Introduction to Google Analytics
- Understand the key dimensions and metrics
- Understand audience, acquisition, behaviour, conversions
- Analyse key data relevant for websites
Duration: 1 day | Trainer: Razy Shah / Charmaine Lee
© 2020 Sky Digital Agency. All Rights Reserved. Proposed on 14 Oct 2020, Wednesday

14. #7 Introduction to Email Marketing
Day 1:
- Why Email Marketing?
- Benefits of Email Marketing
- Email Marketing Case Study & Common Mistakes
- Email Marketing is KEY to an integrated Digital Marketing Strategy.
- How to adopt email as a strategy?
- How to create email marketing campaigns (MailChimp/MailerLite)
- What are the best principles with Email Marketing?
Day 2:
- Lead Generation with Email Platforms (MailChimp/MailerLite)
- Segmentations of Email Database
- Introduction to Email Automations
Duration: 2 days | Trainer: Charmaine Lee
4 WEEK DIGITAL MARKETING PROGRAM
© 2020 Sky Digital Agency. All Rights Reserved. Proposed on 14 Oct 2020, Wednesday

15. #8 Video Marketing for Social Media
- Why is Video Marketing essential on Social Media?
- Video Marketing Statistics
- Video Marketing Insights on Instagram, Facebook, YouTube
- What are some effective Videos you can create quickly for your
Organization?
- Introduction to video scripting, storyboarding for Video Production
- Filming with mobile phones and edit video with ClipChamp (480p is FREE)
- Introduction to Lumen5, InShot (iOS/Android)
- Export & Upload to Social Media, Settings, Tagging and SEO friendly titles
for Videos based on Social Media.
- Poll function is available on Facebook Videos
- Create & Design Video Thumbnails
- Q&A and Wrap-Up
Duration: 2 days
Trainer: Charmaine Lee / Liyana Ahmad
4 WEEK DIGITAL MARKETING PROGRAM
© 2020 Sky Digital Agency. All Rights Reserved. Proposed on 14 Oct 2020, Wednesday

16. TYPICAL TRAINING CALENDAR
Tentative, subject to change:
1. Introduction to Marketing & Digital Marketing, 4 & 5 Jan 2021 (Mon & Tue)
2. Facebook, Graphic Design, 6 & 7 Jan 2021 (Wed & Thur)
3. Introduction to Content Marketing, 11 Jan 2021 (Mon)
4. Instagram, Graphic Design, 12 & 13 Jan 2021 (Tue & Wed)
5. Introduction to LinkedIn Marketing, 15 Jan 2021 (Fri)
6. Introduction to Email Marketing, 18 & 19 Jan 2021 (Mon & Tue)
7. SEO & Google Analytics, 21 Jan 2021 (Thur)
8. Introduction to Video Marketing for Social Media, 22 & 25 Jan 2021
Assignment Days, approx 3 hours required from learners:
8 Jan 2021, Friday - Given Facebook Activity & Assignment
14 Jan 2021, Thursday - Given Instagram Activity & Assignment
20 Jan 2021 - Homework to create an integrated digital marketing
campaign including landing page.
© 2020 Sky Digital Agency. All Rights Reserved. Proposed on 14 Oct 2020, Wednesday

17. Tentative Dates for Training Overview
Week 1:
Introduction to
Marketing & Digital
Marketing
4 & 5 Jan 2021
Week 1:
Introduction to
Facebook Marketing
6 & 7 Jan 2021
Week 2:
Introduction to
Content Marketing
11 Jan 2021
Week 2:
Introduction to
Instagram Marketing
12 & 13 Jan 2021
Week 2:
Introduction to
LinkedIn Marketing
15 Jan 2021
Week 3:
Introduction to Email
Marketing
18 & 19 Jan 2021
Week 3:
Introduction to SEO &
Google Analytics
21 Jan 2021
Week 3 & 4:
Video Creation &
Marketing on Social
Media
22 & 25 Jan 2021
© 2020 Sky Digital Agency. All Rights Reserved. Proposed on 14 Oct 2020, Wednesday

18. - Reviews on Facebook (4.8/5.0): https://www.facebook.com/skydigitalagency/reviews
- Reviews on Google (4.9/5.0): https://g.page/sky-digital-agency?share
- Reviews on LinkedIn: https://www.linkedin.com/in/charmaine-lee/
REVIEWS & RECOMMENDATIONS
Charmaine Lee
Chief Digital Marketing Officer

19. THANK YOU!
We look forward to your favourable reply!
- Do reach out to us via our email: workshops@skycrm.asia
- Or What'sApp / Call us at + 65 9296 3877
- www.skydigitalagency.com
Have questions?
© 2020 Sky Digital Agency. All Rights Reserved.
Charmaine Lee
Chief Digital Marketing Officer