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fb.com/skydigitalagency
@skydigitalagency
©2018 Sky Digital Agency. All Rights Reserved.
©2018 Sky Digital Agency. All Rights Reserved.
This video is for you,
If you’re just starting out
on your Facebook Page,
and hope to grow your
Facebook Page Likes
& Followers
fb.com/skydigitalagency @skydigitalagency
©2018 Sky Digital Agency. All Rights Reserved.
You could try
“Promote Your Page”
but if you are getting
likes from audiences
who are NOT your
desired target audience,
then STOP the Ad.
fb.com/skydigitalagency @skydigitalagency
©2018 Sky Digital Agency. All Rights Reserved.
Work on your Facebook
Feed first before doing 

any paid advertising.
fb.com/skydigitalagency @skydigitalagency
©2018 Sky Digital Agency. All Rights Reserved.
Some of you may not see the 

“Post Button” option. Which is what
some of my participants also face. 

Do comment below to let us know
If you see this button option on your
end.
fb.com/skydigitalagency @skydigitalagency
©2018 Sky Digital Agency. All Rights Reserved.
In our case, our “Paid Advertisement”
will likely not reach 1,700 people 

even if we put $20 budget, because 

we have more than 20% text ratio in 

our graphics.
It all depends on how the first few

people engage with this post (video).
fb.com/skydigitalagency @skydigitalagency
©2018 Sky Digital Agency. All Rights Reserved.
$20 per week = 1,700 people
$80 per month = 6,800 people
How much of these traffic can you convert into an enquiry?
Objective: 100~200 LIKES for a start
With good content, people will follow you for more updates
and promotions from your business.
fb.com/skydigitalagency @skydigitalagency
©2018 Sky Digital Agency. All Rights Reserved.
If you already have 100~200 likes
on your Facebook Page, I would
recommend splitting your budget
up a little, and drive some traffic to
your website.
fb.com/skydigitalagency @skydigitalagency
©2018 Sky Digital Agency. All Rights Reserved.
Try the “Get More Website Visitors”
Paid Advertisement.
Before you do that, make sure
you have Facebook Pixels installed.
fb.com/skydigitalagency @skydigitalagency
©2018 Sky Digital Agency. All Rights Reserved. fb.com/skydigitalagency @skydigitalagency
SkillsFuture Approved Courses under Sky Digital Agency 

• Email Marketing with MailChimp (for Beginners) 

• Grow your business with Facebook Marketing (for Beginners) 

• Facebook Ad Manager Advanced Advertising Tool Course 

• Content Marketing for Social Media and Websites 

• SEO & SEM: Fundamentals to Internet Marketing (for Beginners)
• Grow your business with INSTAGRAM Marketing (for Beginners) - NEW!

• 2-day MailChimp Email Marketing for E-commerce Owners - NEW!

• 2-day Facebook Marketing for E-commerce Owners - NEW!
• 1-day Google Analytics for Business - (Coming in Feb 2018)
©2018 Sky Digital Agency. All Rights Reserved. fb.com/skydigitalagency @skydigitalagency
©2018 Sky Digital Agency. All Rights Reserved. fb.com/skydigitalagency @skydigitalagency

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Facebook Marketing Budget Concept & Strategy

  • 2. ©2018 Sky Digital Agency. All Rights Reserved. This video is for you, If you’re just starting out on your Facebook Page, and hope to grow your Facebook Page Likes & Followers fb.com/skydigitalagency @skydigitalagency
  • 3. ©2018 Sky Digital Agency. All Rights Reserved. You could try “Promote Your Page” but if you are getting likes from audiences who are NOT your desired target audience, then STOP the Ad. fb.com/skydigitalagency @skydigitalagency
  • 4. ©2018 Sky Digital Agency. All Rights Reserved. Work on your Facebook Feed first before doing 
 any paid advertising. fb.com/skydigitalagency @skydigitalagency
  • 5. ©2018 Sky Digital Agency. All Rights Reserved. Some of you may not see the 
 “Post Button” option. Which is what some of my participants also face. 
 Do comment below to let us know If you see this button option on your end. fb.com/skydigitalagency @skydigitalagency
  • 6. ©2018 Sky Digital Agency. All Rights Reserved. In our case, our “Paid Advertisement” will likely not reach 1,700 people 
 even if we put $20 budget, because 
 we have more than 20% text ratio in 
 our graphics. It all depends on how the first few
 people engage with this post (video). fb.com/skydigitalagency @skydigitalagency
  • 7. ©2018 Sky Digital Agency. All Rights Reserved. $20 per week = 1,700 people $80 per month = 6,800 people How much of these traffic can you convert into an enquiry? Objective: 100~200 LIKES for a start With good content, people will follow you for more updates and promotions from your business. fb.com/skydigitalagency @skydigitalagency
  • 8. ©2018 Sky Digital Agency. All Rights Reserved. If you already have 100~200 likes on your Facebook Page, I would recommend splitting your budget up a little, and drive some traffic to your website. fb.com/skydigitalagency @skydigitalagency
  • 9. ©2018 Sky Digital Agency. All Rights Reserved. Try the “Get More Website Visitors” Paid Advertisement. Before you do that, make sure you have Facebook Pixels installed. fb.com/skydigitalagency @skydigitalagency
  • 10. ©2018 Sky Digital Agency. All Rights Reserved. fb.com/skydigitalagency @skydigitalagency SkillsFuture Approved Courses under Sky Digital Agency 
 • Email Marketing with MailChimp (for Beginners) 
 • Grow your business with Facebook Marketing (for Beginners) 
 • Facebook Ad Manager Advanced Advertising Tool Course 
 • Content Marketing for Social Media and Websites 
 • SEO & SEM: Fundamentals to Internet Marketing (for Beginners) • Grow your business with INSTAGRAM Marketing (for Beginners) - NEW!
 • 2-day MailChimp Email Marketing for E-commerce Owners - NEW!
 • 2-day Facebook Marketing for E-commerce Owners - NEW! • 1-day Google Analytics for Business - (Coming in Feb 2018)
  • 11. ©2018 Sky Digital Agency. All Rights Reserved. fb.com/skydigitalagency @skydigitalagency
  • 12. ©2018 Sky Digital Agency. All Rights Reserved. fb.com/skydigitalagency @skydigitalagency