A 25 slide summary of Charlie Wollborg's 164 slide presentation on branding, disruptive behavior and innovation from the Ohio Growth Summit 2011. #OGS11 Learn more about Charlie at http://charliecurve.com Learn more about Curve at http://curvedetroit.com Follow @CharlieCurve on twitter at http://twitter.com/CharlieCurve

1. the defenders
of the
status quo
will hate
your idea.
CharlieCurve.com

2. A few big ideas on marketing and innovation from the
Ohio Growth Summit
shared by @CharlieCurve
CharlieCurve.com

3. Missed Opportunities Explored with
PowerPoint Time Machine
OnStar’s OnPhone
Sports Illustrated TV
PolaroidBook
CharlieCurve.com

4. Strategic Marketing + Creative Design + Social Technology
curvedetroit.com
“Turn heads.
Capture hearts.
Sell more stuff.”
CharlieCurve.com

5. The world doesn’t need more
employees, consultants & coaches
We need more thinkers & doers.
We need more creators, geeks &
risk-takers. We need more
entrepreneurs & intrepreneurs.
CharlieCurve.com

6. Quit competing against “Average”
Be your own
yardstick
CharlieCurve.com

7. “Me too” is a terrible
brand position
“Me too but cheaper”
is even worse
CharlieCurve.com

8. stop doing what you’re suppose to do
start doing
what you were
born to do
CharlieCurve.com

9. Innovator Case Studies
Cornelius Vanderbilt
Evan Williams
Martha Stewart
Arielle Eckstut
CharlieCurve.com

10. innovation is nothing more than
combining
ordinary ideas together in
extraordinary
new ways
CharlieCurve.com

11. Experimenter Case Studies
Dr Horrible’s Sing Along Blog
Dr Bunsen Honeydew & Beaker
Dr Sam Walton’s Checkouts
CharlieCurve.com

12. We don't get credit for what we think,
what we say or what we start.
We’re only
rewarded
for what we
finish.
CharlieCurve.com

13. Opportunities on the Rise
Coworking Spaces
Mobile Development
Gourmet Food Trucks
Selfish Altruism
CharlieCurve.com

14. Evangelists > Customers
create products & services with
remarkable
built right in.
CharlieCurve.com

15. What’s your soundbite?
How do you communicate in a
short attention span world?
Watch Watch
Soundbites Soundmarks
http://youtu.be/Ot19ozyXOMs http://vimeo.com/charliecurve/soundmarks
CharlieCurve.com

16. Out: Educate
In: Titillate
Listen for the three magic words:
“Tell. Me. More.”
CharlieCurve.com

17. Creativity + Action
Modern Art & Snuggies
Ideas are perishable
Elisha Gray was 3 hours late
CharlieCurve.com

18. excuses
never change the past,
but they almost always
delay the future.
CharlieCurve.com

19. First doesn’t win
Ford wasn’t first.
Apple wasn’t first.
Martha wasn’t first.
Google wasn’t first.
Facebook wasn’t first.
CharlieCurve.com

20. Remarkable beats first.
Every time.
CharlieCurve.com

21. you need to be
a bit unrealistic
if you want to
change the world
CharlieCurve.com

22. Make it happen.
CharlieCurve.com

23. Need a speaker to liven things up?
Charlie Wollborg
Marketing + Branding + Innovation + Business + Swift Kicks in the Ass
@CharlieCurve charliecurve.com 248-766-9994
Need a fresh pair of eyes on a marketing challenge?
Strategic Marketing + Creative Design + Social Technology
@CurveDetroit curvedetroit.com 248-253-0303

24. The defenders of the status quo have a
distaste for change agents, catalysts,
innovators, outliers, linchpins and people
who make it happen. They don't even like the
taste of bacon.
The defenders of the status quo live in a 9-5
world and they love to say “that’s the way
we’ve always done it.” They’re sitting on a
huge pile of wealth and they’re milking that
cash cow to death.
The defenders of the status quo are terrified
you’ll put your creative idea into action. Quit
waiting. The defenders of the status quo are
no match for you.
CharlieCurve.com