2. Burberry
➢ Established in 1856 by Thomas Burberry, age 21.
➢ Brands focus was outdoor wear.
➢ In 1879 Thomas Burberry invented gabardine.
➢ In 1901, Burberry was commissioned by the War Office
to design a new service uniform for British officers.
➢ Many explorers made history outfitted in Burberry.
➢ The Burberry check trademark, was introduced as a
lining to the trench coat in 1924.
6. THE ART OF
THE TRENCH
“Those raincoats, a 95-year-old fashion icon,
remain Burberry’s best-selling item, and Ms.
Ahrendts — who now runs the company — is
hoping to move the quintessentially British brand
into the age of the Internet to attract a new
generation of shoppers.”-New York Times
➢ Worn in every weather
➢ Staple product of the brand
➢ Iconic British Heritage
➢ versatile for both women and men
12. About
➢ Founded in 1887 by 16-year-old John W. Nordstrom from Sweden
➢ With $13,000 from a gold-mine John and Carl Wallin started a shoe store.
➢ By the 60’s the company grew to be the largest shoe store in the company
➢ Ventured into women's apparel in 1963 and men’s and children's wear came in 1966
➢ 1968 the brand was handed to the 3rd generation, who renamed the store from “Norsstrom’s Best” to
”Nordstroms INC.”
➢ Was the first to gain exclusive partnerships setting them apart from other retailers in the luxury
shopping experience. such collaborations include being the first to sell Topshop Topman an exclusive
British brand.
➢ Today Nordstrom operates 323 stores located in 39 states and Canada.. Nordstrom serves customers
online through Nordstrom.com, nordstromrack.com and private sale site HauteLook. The company
also owns Trunk Club, a personalized clothing service that takes care of customers online at
TrunkClub.com and its five clubhouses.
17. Buying Plan
Highlights
➢ Jackets + Scarfs
➢ Peak sales in December (holiday
shopping season)
➢ More jackets and less scarfs in
October, more scarfs and less jackets
in December.
➢ Allocation for 5/118 stores in GA
➢ 60-70% Markup average
Jackets + Scarfs
Spike sales in
31. PROMOTION
Personalise yours
All styles are available to
monogram as part of our
in store and online
personalisation service,
ideal for gifting. Our
cashmere scarves can be
monogrammed with up to
three letters in over 30
complementary and
contrasting thread colours.
Initials can be
embroidered in one of two
different font sizes for
complete personalisation.
32. Sources
➢ "Nordstrom History." Nordstrom. N.p., n.d. Web. 23 Feb. 2016.
➢ "The Foundation." Burberry Foundation. N.p., n.d. Web. 23 Feb. 2016.
➢ "Reference for Business." Nordstrom, Inc. N.p., n.d. Web. 23 Feb. 2016.
➢ "History and Background of Burberrys." History and Background of Burberrys. Fragrancex, n.d. Web. 04 Feb. 2016.
➢ "Heritage | Burberry." Heritage | Burberry. N.p., n.d. Web. 03 Feb. 2016.
➢ "Burberry: Social Media's Luxury." ISYS6621 Social Media for Managers. N.p., 09 Dec. 2014. Web. 04 Feb. 2016.
➢ Morg, Trevor. "Snapchat Partners with Burberry to Premiere Fashion House’s next Collection." Digital Trends. N.p.,
17 Sept. 2015. Web. 04 Feb. 2016.
➢ Savor, Team Eat Love. "The History, Heritage and Commitment of the Luxury Brand, Burberry." EAT LOVE SAVOR