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Dave Sottimano | @dsottimano | #TechSEOBoost
#TechSEOBoost | @CatalystSEM
THANK YOU TO THIS YEAR’S SPONSORS
Automate, Create Tools, & Test Ideas
Quickly with Google Apps Script
David Sottimano, Keyphraseology
Dave Sottimano | @dsottimano | #TechSEOBoost
Dave Sottimano
TechSEO Boost 2019
Apps Script for SEO
Dave Sottimano | @dsottimano | #TechSEOBoost
We’re going to talk
about..
JavaScript!
Dave Sottimano | @dsottimano | #TechSEOBoost
and
Spreadsheets!
Dave Sottimano | @dsottimano | #TechSEOBoost
+
Dave Sottimano | @dsottimano | #TechSEOBoost
Meet the new “you”Results not guaranteed. Actually, no matter how much you do apps script, you’ll probably never be as jacked as this guy.
Dave Sottimano | @dsottimano | #TechSEOBoost
Am I masochistic? Why
not just use Python?
Dave Sottimano | @dsottimano | #TechSEOBoost
To make programming accessible in everyday tools.
Generated Humans Credit: thispersondoesnotexist.com
Dave Sottimano | @dsottimano | #TechSEOBoost
Because I don’t like your interface
Dave Sottimano | @dsottimano | #TechSEOBoost
Because you’re going to do this anyway.
Dave Sottimano | @dsottimano | #TechSEOBoost
Serverless
Free
Integrated
Dave Sottimano | @dsottimano | #TechSEOBoost
Magic lives
here
Dave Sottimano | @dsottimano | #TechSEOBoost
Dave Sottimano | @dsottimano | #TechSEOBoost
My problem with spreadsheets
Dave Sottimano | @dsottimano | #TechSEOBoost
Generic formulas become a mess.
=SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(SUBSTIT
UTE(C5,"the",""),"Hat",""),"written",""),"@","")
Dave Sottimano | @dsottimano | #TechSEOBoost
What if you could do this?
=SUBSTITUTE_ALL(a1,“the,Hat,@,written”,””)
https://moz.com/blog/search-volume-data-excel - Psst, this isn’t new. Richard Baxter in 2011
Dave Sottimano | @dsottimano | #TechSEOBoost
How do you parse the path here?
https://www.local10.com/news/weird-
news/burglar-wears-clear-plastic-wrapper-as-
disguise-to-rob-gamestop
Dave Sottimano | @dsottimano | #TechSEOBoost
Not fit for purpose, hard to modify and explain.
=MID(A1,FIND("*",SUBSTITUTE(A1,"/","*",LEN(A1)
-LEN(SUBSTITUTE(A1,"/",""))))+1,LEN(A1))
Dave Sottimano | @dsottimano | #TechSEOBoost
How about this instead?
=PARSE_URI(a2,”path”)
burglar-wears-clear-plastic-wrapper-as-
disguise-to-rob-gamestop
Dave Sottimano | @dsottimano | #TechSEOBoost
How do
you GET
Google
search
results?
Dave Sottimano | @dsottimano | #TechSEOBoost
Skip the
middleman
Dave Sottimano | @dsottimano | #TechSEOBoost
cool?
cool
Dave Sottimano | @dsottimano | #TechSEOBoost
JavaScript functions are Custom formulas.
Note: Apps Script is ECMA 2015
Dave Sottimano | @dsottimano | #TechSEOBoost
Now, we can call the function as a formula!
Note: Apps Script is ECMA 2015
Dave Sottimano | @dsottimano | #TechSEOBoost
There’s thousands of functions ready to be adapted.
Dave Sottimano | @dsottimano | #TechSEOBoost
IT’S JUST
JAVASCRIPT…
IN A SPREADSHEET...
Dave Sottimano | @dsottimano | #TechSEOBoost
Dave Sottimano | @dsottimano | #TechSEOBoost
Dave Sottimano | @dsottimano | #TechSEOBoost
1. Sensor to monitor garden
2. Store in Google sheets
3. Apps script email if the soil is too dry
4. Set event in calendar to water plants
Dave Sottimano | @dsottimano | #TechSEOBoost
pulse.appsscript.info is where the cool kids are.
Dave Sottimano | @dsottimano | #TechSEOBoost
FINE, GO PLAY
WITH YOUR 100
ROWS OF DATA.
Dave Sottimano | @dsottimano | #TechSEOBoost
gsuite.google.com/campaigns/index__sheets-connectedsheet.html
Dave Sottimano | @dsottimano | #TechSEOBoost
Code for this presentation!
Make a copy of the
spreadsheet to access the
functions: bit.do/techseo
Or get the code:
bit.do/techseo-code
Dave Sottimano | @dsottimano | #TechSEOBoost
Clean and manipulate
data quickly in sheets
Dave Sottimano | @dsottimano | #TechSEOBoost
Parse URLs quickly =PARSE_URI(URL,PART)
https://www.example.com/directory/path-to-page.pdf
Root: example.com
Subdomain: www.example.com
Path: /directory/path-to-page.pdf
File: path-to-page.pdf
Dave Sottimano | @dsottimano | #TechSEOBoost
Dave Sottimano | @dsottimano | #TechSEOBoost
Don’t remember
the formula? Just
start typing.
Powered by JS
Doc
Dave Sottimano | @dsottimano | #TechSEOBoost
example.com/directory/567/~!page.html
example.com/directory/56789/!page.html
example.com/@directory/56789/~page.php
=SUBSTITUTE_ALL(“@,.html,!,.php”,a1)
Dave Sottimano | @dsottimano | #TechSEOBoost
Dave Sottimano | @dsottimano | #TechSEOBoost
Combine multiple columns to one column?
Dave Sottimano | @dsottimano | #TechSEOBoost
=COMBINE_TO_COLUMN(A1:B200)
Dave Sottimano | @dsottimano | #TechSEOBoost
Leverage any API
(UrlFetchApp)
Dave Sottimano | @dsottimano | #TechSEOBoost
Scrape Google search
results reliably
Get an API key first,
serpapi.com
Dave Sottimano | @dsottimano | #TechSEOBoost
In the code, add your API Key
Dave Sottimano | @dsottimano | #TechSEOBoost
=GOOGLE_SEARCH(“tech seo boost”)
Dave Sottimano | @dsottimano | #TechSEOBoost
=GOOGLE_FEATURED_SNIPPET(“why is the sky blue”)
Dave Sottimano | @dsottimano | #TechSEOBoost
Create your own auto-
suggest
bit.do/g-suggest
Dave Sottimano | @dsottimano | #TechSEOBoost
Simple and free.
Create your own
interface
bit.do/g-suggest
Dave Sottimano | @dsottimano | #TechSEOBoost
Use Python from a Google Cloud Function (API)
2 gb, Python 3.7 serverless
Python through the GCF
https://cloud.google.com/functio
ns/docs/quickstart-python
Dave Sottimano | @dsottimano | #TechSEOBoost
Limitless applications via APIs
Cloud based headless browsers:
Proxycrawl.com
Phantomjscloud.com
Semrush API Library
https://opensourceseo.org/semr
ush-api-library-google-sheets-
google-scripts/
Dave Sottimano | @dsottimano | #TechSEOBoost
Packaging through add-ons and
Document automation
Dave Sottimano | @dsottimano | #TechSEOBoost
“Private add-ons are only visible to users
in the same domain as the add-on publishing
account.
They can't be installed by outside users.
Private add-ons do not require add-on review”
https://developers.google.com/gsuite/add-ons/how-tos/publish-overview
Dave Sottimano | @dsottimano | #TechSEOBoost
Develop for your organization through private add-ons
Dave Sottimano | @dsottimano | #TechSEOBoost
Private add-ons
Dave Sottimano | @dsottimano | #TechSEOBoost
Dave Sottimano | @dsottimano | #TechSEOBoost
Solving SEO Problems with Apps Script
Dave Sottimano | @dsottimano | #TechSEOBoost
Check if indexed &
Find 301 targets.
Dave Sottimano | @dsottimano | #TechSEOBoost
=GOOGLE_SEARCH(“https://www.google.com”)
Query parameter is the verbatim URL
Dave Sottimano | @dsottimano | #TechSEOBoost
Same
function.
Better
way of
running it
Dave Sottimano | @dsottimano | #TechSEOBoost
=GOOGLE_SEARCH(“site:seland.com python”)
Find best matched possible 301 targets
Dave Sottimano | @dsottimano | #TechSEOBoost
Cache copies of pages &
Change monitoring.
Dave Sottimano | @dsottimano | #TechSEOBoost
To save, add https://web.archive.org/save/ to the start of a URL
A GET request to this will save the page!
https://web.archive.org/save/https://opensourceseo.org/
Save Pages > Chron > Import Captures > Compare
Dave Sottimano | @dsottimano | #TechSEOBoost
Save Pages > Chron > Import Captures > Compare
In the code, add your URLs into the array
Dave Sottimano | @dsottimano | #TechSEOBoost
Save Pages > Chron > Import Captures > Compare
Dave Sottimano | @dsottimano | #TechSEOBoost
Save Pages > Chron > Import Captures > Compare
Dave Sottimano | @dsottimano | #TechSEOBoost
Save Pages > Chron > Import Captures > Compare
Dave Sottimano | @dsottimano | #TechSEOBoost
Save Pages > Chron > Import Captures > Compare
Dave Sottimano | @dsottimano | #TechSEOBoost
Save Pages > Chron > Import Captures > Compare
Dave Sottimano | @dsottimano | #TechSEOBoost
Machine learning classification < 10
minutes
Dave Sottimano | @dsottimano | #TechSEOBoost
BIGML.COM
For free.
Accessible to any Google sheet.
https://bigml.com/features/class
ification-regression
Dave Sottimano | @dsottimano | #TechSEOBoost
Training Data > Create Model > Classify
Keyword data from Semrush
Nytimes.com = informational
Yelp.com = local
Amazon.com = transactional
Dave Sottimano | @dsottimano | #TechSEOBoost
Training Data > Create Model > Classify
Dave Sottimano | @dsottimano | #TechSEOBoost
Training Data > Create Model > Classify
Dave Sottimano | @dsottimano | #TechSEOBoost
Install the
Bigml.com
addon for
sheets
Dave Sottimano | @dsottimano | #TechSEOBoost
Install the
Bigml.com
addon for
sheets
Dave Sottimano | @dsottimano | #TechSEOBoost
Dave Sottimano | @dsottimano | #TechSEOBoost
Training Data > Create Model > Classify
Dave Sottimano | @dsottimano | #TechSEOBoost
Where to go from here?
Dave Sottimano | @dsottimano | #TechSEOBoost
Want to learn JavaScript?
JavaScript track on
Freecodecamp.org
Book: JavaScript - the good parts
Dave Sottimano | @dsottimano | #TechSEOBoost
Want to learn Apps Script?
Follow this list on Twitter
Stack Overflow
Google documentation
Starter guide on opensourceseo.org
Ben Collin’s guides
Dave Sottimano | @dsottimano | #TechSEOBoost
Hire an Apps Script
developer?
Dave Sottimano | @dsottimano | #TechSEOBoost
Will Apps Script Upgrade?
Dave Sottimano | @dsottimano | #TechSEOBoost
Currently building seotoolsforsheets.com
VP @ Keyphraseology.com
–Dave Sottimano
Twitter: @dsottimano
Dave Sottimano | @dsottimano | #TechSEOBoost
Image credits
https://www.reddit.com/user/nwsm/
https://giphy.com/gifs/whoa-hd-tim-and-eric-xT0xeJpnrWC4XWblEk/media
Dave Sottimano | @dsottimano | #TechSEOBoost
Thanks for Viewing the Slideshare!
–
Watch the Recording: https://youtube.com/session-example
Or
Contact us today to discover how Catalyst can deliver unparalleled SEO
results for your business. https://www.catalystdigital.com/

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Automate, Create Tools, & Test Ideas Quickly with Google Apps Script

  • 1. Dave Sottimano | @dsottimano | #TechSEOBoost #TechSEOBoost | @CatalystSEM THANK YOU TO THIS YEAR’S SPONSORS Automate, Create Tools, & Test Ideas Quickly with Google Apps Script David Sottimano, Keyphraseology
  • 2. Dave Sottimano | @dsottimano | #TechSEOBoost Dave Sottimano TechSEO Boost 2019 Apps Script for SEO
  • 3. Dave Sottimano | @dsottimano | #TechSEOBoost We’re going to talk about.. JavaScript!
  • 4. Dave Sottimano | @dsottimano | #TechSEOBoost and Spreadsheets!
  • 5. Dave Sottimano | @dsottimano | #TechSEOBoost +
  • 6. Dave Sottimano | @dsottimano | #TechSEOBoost Meet the new “you”Results not guaranteed. Actually, no matter how much you do apps script, you’ll probably never be as jacked as this guy.
  • 7. Dave Sottimano | @dsottimano | #TechSEOBoost Am I masochistic? Why not just use Python?
  • 8. Dave Sottimano | @dsottimano | #TechSEOBoost To make programming accessible in everyday tools. Generated Humans Credit: thispersondoesnotexist.com
  • 9. Dave Sottimano | @dsottimano | #TechSEOBoost Because I don’t like your interface
  • 10. Dave Sottimano | @dsottimano | #TechSEOBoost Because you’re going to do this anyway.
  • 11. Dave Sottimano | @dsottimano | #TechSEOBoost Serverless Free Integrated
  • 12. Dave Sottimano | @dsottimano | #TechSEOBoost Magic lives here
  • 13. Dave Sottimano | @dsottimano | #TechSEOBoost
  • 14. Dave Sottimano | @dsottimano | #TechSEOBoost My problem with spreadsheets
  • 15. Dave Sottimano | @dsottimano | #TechSEOBoost Generic formulas become a mess. =SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(SUBSTIT UTE(C5,"the",""),"Hat",""),"written",""),"@","")
  • 16. Dave Sottimano | @dsottimano | #TechSEOBoost What if you could do this? =SUBSTITUTE_ALL(a1,“the,Hat,@,written”,””) https://moz.com/blog/search-volume-data-excel - Psst, this isn’t new. Richard Baxter in 2011
  • 17. Dave Sottimano | @dsottimano | #TechSEOBoost How do you parse the path here? https://www.local10.com/news/weird- news/burglar-wears-clear-plastic-wrapper-as- disguise-to-rob-gamestop
  • 18. Dave Sottimano | @dsottimano | #TechSEOBoost Not fit for purpose, hard to modify and explain. =MID(A1,FIND("*",SUBSTITUTE(A1,"/","*",LEN(A1) -LEN(SUBSTITUTE(A1,"/",""))))+1,LEN(A1))
  • 19. Dave Sottimano | @dsottimano | #TechSEOBoost How about this instead? =PARSE_URI(a2,”path”) burglar-wears-clear-plastic-wrapper-as- disguise-to-rob-gamestop
  • 20. Dave Sottimano | @dsottimano | #TechSEOBoost How do you GET Google search results?
  • 21. Dave Sottimano | @dsottimano | #TechSEOBoost Skip the middleman
  • 22. Dave Sottimano | @dsottimano | #TechSEOBoost cool? cool
  • 23. Dave Sottimano | @dsottimano | #TechSEOBoost JavaScript functions are Custom formulas. Note: Apps Script is ECMA 2015
  • 24. Dave Sottimano | @dsottimano | #TechSEOBoost Now, we can call the function as a formula! Note: Apps Script is ECMA 2015
  • 25. Dave Sottimano | @dsottimano | #TechSEOBoost There’s thousands of functions ready to be adapted.
  • 26. Dave Sottimano | @dsottimano | #TechSEOBoost IT’S JUST JAVASCRIPT… IN A SPREADSHEET...
  • 27. Dave Sottimano | @dsottimano | #TechSEOBoost
  • 28. Dave Sottimano | @dsottimano | #TechSEOBoost
  • 29. Dave Sottimano | @dsottimano | #TechSEOBoost 1. Sensor to monitor garden 2. Store in Google sheets 3. Apps script email if the soil is too dry 4. Set event in calendar to water plants
  • 30. Dave Sottimano | @dsottimano | #TechSEOBoost pulse.appsscript.info is where the cool kids are.
  • 31. Dave Sottimano | @dsottimano | #TechSEOBoost FINE, GO PLAY WITH YOUR 100 ROWS OF DATA.
  • 32. Dave Sottimano | @dsottimano | #TechSEOBoost gsuite.google.com/campaigns/index__sheets-connectedsheet.html
  • 33. Dave Sottimano | @dsottimano | #TechSEOBoost Code for this presentation! Make a copy of the spreadsheet to access the functions: bit.do/techseo Or get the code: bit.do/techseo-code
  • 34. Dave Sottimano | @dsottimano | #TechSEOBoost Clean and manipulate data quickly in sheets
  • 35. Dave Sottimano | @dsottimano | #TechSEOBoost Parse URLs quickly =PARSE_URI(URL,PART) https://www.example.com/directory/path-to-page.pdf Root: example.com Subdomain: www.example.com Path: /directory/path-to-page.pdf File: path-to-page.pdf
  • 36. Dave Sottimano | @dsottimano | #TechSEOBoost
  • 37. Dave Sottimano | @dsottimano | #TechSEOBoost Don’t remember the formula? Just start typing. Powered by JS Doc
  • 38. Dave Sottimano | @dsottimano | #TechSEOBoost example.com/directory/567/~!page.html example.com/directory/56789/!page.html example.com/@directory/56789/~page.php =SUBSTITUTE_ALL(“@,.html,!,.php”,a1)
  • 39. Dave Sottimano | @dsottimano | #TechSEOBoost
  • 40. Dave Sottimano | @dsottimano | #TechSEOBoost Combine multiple columns to one column?
  • 41. Dave Sottimano | @dsottimano | #TechSEOBoost =COMBINE_TO_COLUMN(A1:B200)
  • 42. Dave Sottimano | @dsottimano | #TechSEOBoost Leverage any API (UrlFetchApp)
  • 43. Dave Sottimano | @dsottimano | #TechSEOBoost Scrape Google search results reliably Get an API key first, serpapi.com
  • 44. Dave Sottimano | @dsottimano | #TechSEOBoost In the code, add your API Key
  • 45. Dave Sottimano | @dsottimano | #TechSEOBoost =GOOGLE_SEARCH(“tech seo boost”)
  • 46. Dave Sottimano | @dsottimano | #TechSEOBoost =GOOGLE_FEATURED_SNIPPET(“why is the sky blue”)
  • 47. Dave Sottimano | @dsottimano | #TechSEOBoost Create your own auto- suggest bit.do/g-suggest
  • 48. Dave Sottimano | @dsottimano | #TechSEOBoost Simple and free. Create your own interface bit.do/g-suggest
  • 49. Dave Sottimano | @dsottimano | #TechSEOBoost Use Python from a Google Cloud Function (API) 2 gb, Python 3.7 serverless Python through the GCF https://cloud.google.com/functio ns/docs/quickstart-python
  • 50. Dave Sottimano | @dsottimano | #TechSEOBoost Limitless applications via APIs Cloud based headless browsers: Proxycrawl.com Phantomjscloud.com Semrush API Library https://opensourceseo.org/semr ush-api-library-google-sheets- google-scripts/
  • 51. Dave Sottimano | @dsottimano | #TechSEOBoost Packaging through add-ons and Document automation
  • 52. Dave Sottimano | @dsottimano | #TechSEOBoost “Private add-ons are only visible to users in the same domain as the add-on publishing account. They can't be installed by outside users. Private add-ons do not require add-on review” https://developers.google.com/gsuite/add-ons/how-tos/publish-overview
  • 53. Dave Sottimano | @dsottimano | #TechSEOBoost Develop for your organization through private add-ons
  • 54. Dave Sottimano | @dsottimano | #TechSEOBoost Private add-ons
  • 55. Dave Sottimano | @dsottimano | #TechSEOBoost
  • 56. Dave Sottimano | @dsottimano | #TechSEOBoost Solving SEO Problems with Apps Script
  • 57. Dave Sottimano | @dsottimano | #TechSEOBoost Check if indexed & Find 301 targets.
  • 58. Dave Sottimano | @dsottimano | #TechSEOBoost =GOOGLE_SEARCH(“https://www.google.com”) Query parameter is the verbatim URL
  • 59. Dave Sottimano | @dsottimano | #TechSEOBoost Same function. Better way of running it
  • 60. Dave Sottimano | @dsottimano | #TechSEOBoost =GOOGLE_SEARCH(“site:seland.com python”) Find best matched possible 301 targets
  • 61. Dave Sottimano | @dsottimano | #TechSEOBoost Cache copies of pages & Change monitoring.
  • 62. Dave Sottimano | @dsottimano | #TechSEOBoost To save, add https://web.archive.org/save/ to the start of a URL A GET request to this will save the page! https://web.archive.org/save/https://opensourceseo.org/ Save Pages > Chron > Import Captures > Compare
  • 63. Dave Sottimano | @dsottimano | #TechSEOBoost Save Pages > Chron > Import Captures > Compare In the code, add your URLs into the array
  • 64. Dave Sottimano | @dsottimano | #TechSEOBoost Save Pages > Chron > Import Captures > Compare
  • 65. Dave Sottimano | @dsottimano | #TechSEOBoost Save Pages > Chron > Import Captures > Compare
  • 66. Dave Sottimano | @dsottimano | #TechSEOBoost Save Pages > Chron > Import Captures > Compare
  • 67. Dave Sottimano | @dsottimano | #TechSEOBoost Save Pages > Chron > Import Captures > Compare
  • 68. Dave Sottimano | @dsottimano | #TechSEOBoost Save Pages > Chron > Import Captures > Compare
  • 69. Dave Sottimano | @dsottimano | #TechSEOBoost Machine learning classification < 10 minutes
  • 70. Dave Sottimano | @dsottimano | #TechSEOBoost BIGML.COM For free. Accessible to any Google sheet. https://bigml.com/features/class ification-regression
  • 71. Dave Sottimano | @dsottimano | #TechSEOBoost Training Data > Create Model > Classify Keyword data from Semrush Nytimes.com = informational Yelp.com = local Amazon.com = transactional
  • 72. Dave Sottimano | @dsottimano | #TechSEOBoost Training Data > Create Model > Classify
  • 73. Dave Sottimano | @dsottimano | #TechSEOBoost Training Data > Create Model > Classify
  • 74. Dave Sottimano | @dsottimano | #TechSEOBoost Install the Bigml.com addon for sheets
  • 75. Dave Sottimano | @dsottimano | #TechSEOBoost Install the Bigml.com addon for sheets
  • 76. Dave Sottimano | @dsottimano | #TechSEOBoost
  • 77. Dave Sottimano | @dsottimano | #TechSEOBoost Training Data > Create Model > Classify
  • 78. Dave Sottimano | @dsottimano | #TechSEOBoost Where to go from here?
  • 79. Dave Sottimano | @dsottimano | #TechSEOBoost Want to learn JavaScript? JavaScript track on Freecodecamp.org Book: JavaScript - the good parts
  • 80. Dave Sottimano | @dsottimano | #TechSEOBoost Want to learn Apps Script? Follow this list on Twitter Stack Overflow Google documentation Starter guide on opensourceseo.org Ben Collin’s guides
  • 81. Dave Sottimano | @dsottimano | #TechSEOBoost Hire an Apps Script developer?
  • 82. Dave Sottimano | @dsottimano | #TechSEOBoost Will Apps Script Upgrade?
  • 83. Dave Sottimano | @dsottimano | #TechSEOBoost Currently building seotoolsforsheets.com VP @ Keyphraseology.com –Dave Sottimano Twitter: @dsottimano
  • 84. Dave Sottimano | @dsottimano | #TechSEOBoost Image credits https://www.reddit.com/user/nwsm/ https://giphy.com/gifs/whoa-hd-tim-and-eric-xT0xeJpnrWC4XWblEk/media
  • 85. Dave Sottimano | @dsottimano | #TechSEOBoost Thanks for Viewing the Slideshare! – Watch the Recording: https://youtube.com/session-example Or Contact us today to discover how Catalyst can deliver unparalleled SEO results for your business. https://www.catalystdigital.com/