This is a sample public relations assignment to apply the concepts of a media release to a not for profit organization.

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Public Relations Case Assignment
Media Release for a Not for Profit
READ this media release about the #AidForAfghanistan campaign.
ANSWER the following questions as briefly and specifically as possible:
1. What is/are the key message(s)? (BRIEFLY in bullets; each message should be less
than one sentence)
2. Who is the primary audience for the release? Can you describe the audience?
3. What objective does the release serve? Indicate if informational, motivational and/or
behavioral.
4. In this case, is the news release the best format for the information? Why/why not? (Be
as specific as possible)
5. Can you search on Twitter (or other social media channel) to find any historical tweets
that may relate to the release? If you find something relevant, please share links and
screenshots.
6. Can you find any media articles which were written in relation to the release? What's the
difference between the media article and the release? Provide the link.
7. Can you find an update regarding this case? Was the objective of the release met?
Provide any links to back up your points.
FORMATS
Attach a Word file with your name and section number (No titlepage please). Max 800 words
(Aim for up to 100 words per question). Good writing, brief and clear; correct spelling etc. Type
each question above bolded then answer. Include any references at the end.
GRADING RUBRIC
Following of the instructions /1
Evidence of research / relevance to the case /2
Each question (1 point) x 7 /7
Total /10
NOTE TO THE INSTRUCTOR
Further to the above scenario, this assignment has been designed so you may add any
scenario you see fit (and change it, as needed, to maintain integrity).
Good luck and hope you enjoy this assignment!
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