What you'll learn: +Our Proven 4 Step Formula for Getting Carpet Cleaning Businesses Ranked on The Google Map in even the most competitive markets. +The #1 issue that could be preventing your company from ranking on the Map in your area. +The key ingredient for a top 3 listing and how to leverage it for great long-term results. +How to properly claim & optimize your Google My Business listing beyond just typing in your PIN. +How to develop your authority through proactive citation development & the best tools to automate the process. +How to identify inconsistency with your NAP profile across the web and how to clean it up for improved rankings. You can also watch the video for a better understanding: https://www.youtube.com/watch?v=r6hVfcIwOcA

1. 1

2. 2
Our
Digital
Dominance
Method™

3. • Turn off cell phones
• Turn off Facebook
• If you’re serious about doubling or tripling the
leads that you pull from your Carpet Cleaning
website, then the next 60-90 minutes are
critical
3
Housekeeping

4. What we will cover today
• The latest updates with the Google Map /
GMB Listing
• 5 Biggest Issues that could be preventing you
from ranking
• Our proven model for ranking in the 3 pack
• Best tools systematize and automate the
heavy lifting
4

5. Who Am I?
John Clendenning,
CEO, Carpet Cleaner Marketing
Masters
• A career business owner since 1990 (while still in high school)
• Owner of: several cleaning franchise businesses, independent service businesses,
ecomm product lines, service business consultancy and highly in-demand digital
marketing agency
• Lecturer for many association marketing workshops and 3-Day Elite
Retreats (inc on the Island of Samoa 2010)
• Long time marketing consultant & strategists
• Keynote Speaker, Trainer, Author
• Bought, systemized and sold maid franchise for 2x the price in 5
years (2005 to 2010)
• Sold my ‘system driven’ 2 van carpet cleaning
business (in a pandemic) and generated
half-a-million in cash (2021)

6. “Make our clients the TOP carpet
cleaning BRAND in their local
marketplace”
 So they attract the BEST CLIENTS
 Are able to charge TOP RATES for their services
 And are BOOKED OUT weeks in advance?
What we do?

7. Does Google Maps /
GMB Matter?
7

8. 43%
of CLICKS
& CALLS!

9. YES!
Google Maps / GMB
Matters!
9

10. 10
Why Maps Listings Are
Important

11. 11
Why Maps Listings Are
Important

12. 12
Why Maps Listings Are
Important

13. YES! Google Maps Drives
Calls
You can’t rely on Pay-Per-Click
or Paid Ads Alone
13

14. • Google Map Listing from 7 to 3
…may go to 2 pack?
• Google is serving Paid Ad’s in Map Results
• Google Local Service Ads are LIVE in most
major markets
• Home Services + Google Map
• Critical to complete Advanced Verification
Process
14
The Biggest
Changes

15. 15

16. Maps + LSA’s
16

17. How it
impacts
Search
Results
17

18. adwords.google.com/localservices/signup
Sign Up For Local
Services:

19. Own the Search
Results
19
• Home Services
• Map Listings
• 3rd Party Listings (Angie’s
List / Yext)
• Organic Listings

20. Google says it has reduced fake
Google Maps listings by 70% since
2015
20

21. 1. You need office in the city you are targeting
to rank well on Google Maps.
2. Did you try to SPAM Google with fake
locations?
3. Inconsistent Name, Address, Phone Number
Profile
4. Did you SPAM your city in company name or
categories
5. Do you have enough reviews across the
web?
21
What could be hurting
your rankings on
Maps?

22. 22
Our Proven Formula for
getting ranked in the 3
Pack

23. • Make sure you have a login for your Google My Business
Account
• Update Your Company Name to Read “Company Name”) –
E.G. Don’t Add any keywords here
• Add your Website Address – This will create an important
inbound link
• USE a LOCAL NUMBER (800#’s Won’t Do The Trick)
• Use a Local Address (NO PO BOX or UPS Store).
• Upload PHOTOS – AS MANY AS POSSIBLE – Use personal
Photos – Pictures of yourself (the owner), Pictures of Your
Staff, Pictures of the Office, Pictures of Your Trucks, Your
Equipment, Your Logo, Coupons, Pictures of your
work. People Connect & Resonate With People. Leverage
that in your Map Listing
• List your hours of operation & services offered
23
1. Claim & Optimize
your Google My
Business Listing

24. 24
1. Claim & Optimize
your Google My
Business Listing

25. 25
Claim & Optimize your
Google My Business Listing

26. • Update your photos & add to them on a
consistent basis
• Leverage Google Posts by posting at least
once every 90 days
• Respond to reviews
• Answer questions that get posted
26
Google My Business
Best Practices

27. • Lot’s of quality citations across
the web: Structured,
Unstructured, Local and Niche
Relevant
• Consistent Reference of
Company Name, Address &
Phone Number
• Limited Duplicate / Incorrect
Business Information
27
2. Build Citations & Consistency
with NAP (Name, Address, Phone
Number)

28. 28
Pay Attention to
Aggregators

29. 29
Best Tools for Citations

30. Run a FREE Citation Consistency
& Accuracy Check
30
CarpetCleanerMarketingMasters.com/scan

31. 31
www.Plumberseo.net/scan

32. 32
www.Plumberseo.net/scan

33. 33
www.Plumberseo.net/scan

34. Run a FREE Citation Consistency
& Accuracy Check
34
CarpetCleanerMarketingMasters.com/scan

35. • Manually Claim & Optimize
Google My Business
• Leverage tools for direct API to
50 of the top citation listings
• Get listed in major Data
Aggregators
• Use tools like BrightLocal
Citation Finder, WhiteSpark to
find niche listing opportunities
35
Citations - Best
Practice

36. 36
TOP Citations for
Carpet Cleaners

37. 37
TOP Citations for
Carpet Cleaners
Niche specific directories for carpet cleaning companies
1. International Janitorial Cleaning Services Association
2. Rug Care Directory
3. Carpetcleaningdir.com
4. Carpetcleanersbystate.com
5. Alan’s Best Carpet Cleaner Directory
6. Professional Carpet Cleaners Directory
7. Cleaning Business Today (CBT)
8. Findacleaning.biz
9. HomeAdvisor’s Carpet Cleaning Directory
10. United Professional Cleaning Alliance

38. 3. Lot’s Of (REAL)
Reviews

39. Have a System to Request
FEEDBACK From EVERY
Customer

40. BENEFITS from asking for Feedback
You’ll immediately hear from and can respond
to anyone who had a less that perfect experience:
– Have the opportunity to recover them ...and SAVE a
referral relationship
– Avoid a negative review online ...which can cost
thousands in lost business
– Generate ongoing positive Feedback to share with your
staff, leads referral sources …i.e reinforce their good
decisions to refer you
NOTE: you can’t do this by simply
Hounding For Reviews

41. …oh and the byproduct of asking for and responding
to FEEDBACK in the correctly way is:
A Reliable, Consistent and
EASILY MANAGEABLE Way Of Getting
MORE ONLINE REVIEWS!!
BENEFITS from asking for Feedback

42. • Leverage TOOLS to requests
FEEDBACK and reviews after every
service call
• Leave a printed review card
• Train your tech’s to plant the seed &
deliver a world class experience
• Make a call after the service to walk them through the review
process
• Build reviews & recognition into your company culture
Strategy for driving
consistent reviews

43. 43
Best Tools for Feedback
& Review Automation

44. 44
Our Proven Formula for
getting ranked in the 3
Pack

45. On Page SEO

46. • Claim & Optimize Google My Business Listing
• Get lots of citations across the web
• Build Up Online Reviews leveraging best in class tools
• Build authoritative links back to your website from other
websites
• Strategic Content Syndication
46
Off Page SEO

47. A simple blog post on
your site simply
won’t cut it anymore

48. 48
Introducing
A New Authority Signal
Generation Approach

49. 49
A cutting-edge content marketing
platform for authority signal
generation & building E-A-T to
achieve superior search visibility

50. 50
• Expertise - quality,
structured and media rich
content
• Authority - published on
ABC, CBS, FOX, NBC, etc
• Trust - pass trust and
pagerank with link signals;
implied trust
Satisfy the Search
Algorithm’s Hunger for E-A-
T:

51. 51

52. 52
Page Quality Rating:
Most Important
Factors
Here are the most important factors to
consider when selecting an overall Page Quality rating:
 The Purpose of the Page
 Expertise, Authoritativeness, Trustworthiness: This is an important quality
characteristic.
 Main Content Quality and Amount: The rating should be based on the landing
page of the task URL.
 Website Information about who is responsible for the MC (Main Content): Find
information about the website as well as the creator of the MC.
 Website Reputation about who is responsible for the MC: Links to help with
reputation research will be provided.

53. Google uses a different algorithm for local searches which
places importance on 3 important ranking categories and their
supporting signals.
1. Proximity - How close is the place of business for the person searching? Use zip
codes and geo coordinates in your content. The rest you can’t control.
2. Relevance - How relevant is the search term for the business? Optimized content
and on-page signals; use of business categories in content and section headings;
niche citations, review velocity..
3. Authority - What is the authority of the Local Business? E-A-T profile(s), brand
mentions, link signals, # of reviews vs comp.; using syndication will dramatically
improve Prominence of the entity and author over 3-6 months.
53
Special Local
Ranking Factors

54. 54

55. Top Rankings:
Fox & Son Plumbing & HVAC
Vernon, BC

56. Top Rankings:
• Brentwood Plumber
• Brentwood Drain Cleaning
• Brentwood Repiping
• Brentwood Gas Line Repair
Flow Pro Plumbing -
Brentwood CA

57. Top Rankings:
• Sun Prairie Plumber
• Sun Prairie Drain Cleaning
• Sun Prairie Drain Cleaning
• Sun Prairie Water Heater Repair
• Sun Prairie Sump Pump Repair
Olivers Plumbing -
Sun Prairie, WA

58. On Page:
Pages for each service / main cities
Optimize Titles, H1s, URLs, Images, Etc
Unique content for all pages
GMB
Claim & Optimize Maps
Add to YEXT or some other citation
management platform
Add to major data aggregators
Put system in place for driving online
reviews
Add new citation on an ongoing basis
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Ongoing Content
Push new blog post out and syndicate via
signal engine
Signals Leveraged
Expertise, Authority & Trust
Multiple do-follow links back to the
client's website, GMB listing & internal
pages on the client site
Multiple Map Embeds
Fresh content on the client site

59. • Analysis of Online Visibility
• Custom Keyword List of most important search terms
• Ranking Report showing where you rank currently
• Analysis of Online Directory Listings & Consistency
• Analysis of Online Reviews and Reputation
• Analysis of Social Presence
• Analysis of Website Conversion Effectiveness
CarpetCleanerMarketingMasters.com/SCHEDULE
FREE Online Marketing Plan Review

60. The Definitive GOOGLE MY
BUSINESS Training Guide For
Carpet Cleaners (2021 Edition)
60
Our FREE guide provides all
the information you need to
get listed, to get noticed, and
to get ranked.
CarpetCleanerMarketingMasters.com/gmb-guide

61. CarpetCleanerMarketingMasters.com/SCHEDULE
61
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