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Snapchat for Business: 5 Ways to Get Started
Your Instructors 
Carlos GilSaba Sedighi
Today’s Agenda
Goal : help you better understand Snapchat as a
marketing channel for your business
• Why Snapchat Matters to you
• How to Drive Website Clicks and Conversions (Sales!)
• Advertising with Geo-filters
• Influencer Campaigns
• Keys to Storytelling
• Business Use-Cases
• Actionable Next Steps
Snapchat Basics
• Photo and video content be between 1 – 10 seconds
• Content is native to the platform, disappears after 24
hours but can be repurposed (YouTube, Twitter)
• Snapchat has Direct Messaging (DM) similar to Twitter
to engage your community + phone & video calling
• ’My Story’ creates a compelling reason for users to
come back daily (urgency + micro content storytelling)
• Successful brands leverage multi-channel strategies
which combine Snapchat across their social + web blog
“Snapchat is the best of Twitter and YouTube but
with higher engagement rates.”
~ @CarlosGil83
Why Snapchat Matters to you
• 77% of Snapchat’s U.S. users are 18 – 55+ year-olds
• Heavy adoption by Millennials, a demographic
expected to outspend Baby Boomers by 2017
• 150 million active monthly members
• Faster growth through 4 years than Facebook,
Twitter, or Instagram
• 10 billion video views per day on Snapchat
• Content consumed exclusively via mobile (1st screen)
• Snapchat has become the 2nd most active social
network behind Facebook
“Millennials are expected to outspend Baby Boomers by 2017,
Snapchat offers you an opportunity to reach this audience.”
~ @CarlosGil83
Snapchat Basics for Business
• Often misunderstood as a platform for teens & sexting,
77% of Snapchat users in the U.S. are 18+
Snapchat Basics for Business
• Because content disappears after 24 hours, view rates
are higher on Snapchat than the 1% reach you seen on
Facebook
“Brands should be where young consumers are spending their
time talking to their friends – authentic + real matters.”
~ @SabaSedighi
Snapchat Basics for Business
• Instead of creating text-based or static image content,
you can humanize your brand through real-time,
mobile video without expensive production costs.
• Compare: Facebook/IG Video vs. Snapchat Videos
“Consumers are people and they relate to people, not brand
logos. Use Snapchat to humanize your content.”
~ @CarlosGil83
Getting Started
• Leverage your existing social media accounts to
promote your Snapchat.
Content Strategy
• To grow and engage your Snapchat Audience your
content should be:
INFORMATIVE
ENGAGING
FUN
CREATIVE
Content Strategy
• Flash-sales and in-app messaging (CTA’s) allows your
business to drive valuable website clicks, e-commerce sales,
and hiring too.
“There’s no instant ROI in social media, Snapchat is like any
other channel: grow, engage, convert.”
~ @CarlosGil83
Content Strategy
Behind the Scene / Exclusive Preview
• Industry Conference
• Private Event
• Influencer Meeting
• Office Culture / Events
• Employee Spotlight
• Exclusive Interview
Red Carpet BHS Coverage on Glamour
Magazine Snapchat
Content Strategy
Influencer Marketing
• Bringing their tribe + association to your brand
• Leverage influencers to run contests and create content
that compliment your overall content strategy
Content Strategy
• Influencers bring their unique skill of storyteling to
your brand ( artist, storyteller, vlogger )
Content Strategy
Contest : In-app Engagement + Cross Promotion
• Create content that engages your audience and encourages
participation on other networks. Screenshot for Twitter or
Facebook. Example: Taco Bell
Content Strategy
Custom Geo Filters
• Branded User Content on Snapchat
• Even if your brand isn’t on Snapchat you can still use geo-
filters to drive impressions. Example: W Hotels
Content Strategy
• Snapchat Web Portal Analytics : How many viewed
your filter + Filters Used
• Case Study : Gary Vaynerchuk
• ”AskGaryVee” Book Launch
• Event Location
• $62.98 for 5 hours
• Total Impressions 229,713
• 0.27 CPM
Keys to Converting
“ If your audience is consuming your story, they are being
influenced to buy – give them direction”
~ @SabaSedighi
Keys to Converting
• Build a loyal audience which will want to keep coming
back every 24 hours. Example: DJ Khaled
Keys to Converting
Flash Sale
• Run a 24-hour flash sale and offer coupons such as “SNAP”
to get 25% OFF or FREE shipping ( track conversion )
• Creates: Urgency + Exclusivity
Keys to Converting
• Create a geo-filter to drive awareness for your brand
at a fraction of the cost of a geo-targeted Twitter or
Facebook campaign.
Keys to Converting
• Create a targeted Facebook and Instagram ads
promoting your Snapchat account.
Recap
• Leverage your social channels to promote your
Snapchat Account
• Create a variety of Content that continuously
engages your audience
• Take advantage of custom geo-filters – underpriced
+ they over delivery on value and impressions
• To convert, create call to actions that create
urgency + exclusivity
• Have fun while telling the story, content should be
feel authentic + human
Action Items + Next Steps
Tips & tricks to help you get started on Snapchat
• Create a custom Snapcode with your brand logo
• Export CRM data (email & phone #’s) to drive Snapchat
follower growth + run Facebook ads
• Create a video snap in ’My Story’ around a day at your
company > showcase products, staff, and valuable how-to’s
• Develop a campaign with a hook & offer (CTA)
• Drive your followers to view content on your website with
a CTA
Need Help?
Contact us: bit.ly/snapforbiz101
Email sent to 10,000+
Snapchat users
Strategy and
Consulting
Content Creation and
Influencer Marketing
Let’s Connect! 
Carlos Gil
• Facebook.com/CarlosGilOnline
• Twitter @CarlosGil83
• LinkedIn.com/in/CarlosGilOnline
• Email: carlos@carlosgil.biz
Saba Sedighi
• Facebook.com/SabaSedighi
• Twitter @SabaSedighi
• LinkedIn.com/in/SabaSedighi
• Email: saba@istreamsocial.com

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Snapchat for Business: 5 Ways to Get Started

  • 2. Your Instructors  Carlos GilSaba Sedighi
  • 3. Today’s Agenda Goal : help you better understand Snapchat as a marketing channel for your business • Why Snapchat Matters to you • How to Drive Website Clicks and Conversions (Sales!) • Advertising with Geo-filters • Influencer Campaigns • Keys to Storytelling • Business Use-Cases • Actionable Next Steps
  • 4. Snapchat Basics • Photo and video content be between 1 – 10 seconds • Content is native to the platform, disappears after 24 hours but can be repurposed (YouTube, Twitter) • Snapchat has Direct Messaging (DM) similar to Twitter to engage your community + phone & video calling • ’My Story’ creates a compelling reason for users to come back daily (urgency + micro content storytelling) • Successful brands leverage multi-channel strategies which combine Snapchat across their social + web blog
  • 5. “Snapchat is the best of Twitter and YouTube but with higher engagement rates.” ~ @CarlosGil83
  • 6. Why Snapchat Matters to you • 77% of Snapchat’s U.S. users are 18 – 55+ year-olds • Heavy adoption by Millennials, a demographic expected to outspend Baby Boomers by 2017 • 150 million active monthly members • Faster growth through 4 years than Facebook, Twitter, or Instagram • 10 billion video views per day on Snapchat • Content consumed exclusively via mobile (1st screen) • Snapchat has become the 2nd most active social network behind Facebook
  • 7. “Millennials are expected to outspend Baby Boomers by 2017, Snapchat offers you an opportunity to reach this audience.” ~ @CarlosGil83
  • 8. Snapchat Basics for Business • Often misunderstood as a platform for teens & sexting, 77% of Snapchat users in the U.S. are 18+
  • 9. Snapchat Basics for Business • Because content disappears after 24 hours, view rates are higher on Snapchat than the 1% reach you seen on Facebook
  • 10. “Brands should be where young consumers are spending their time talking to their friends – authentic + real matters.” ~ @SabaSedighi
  • 11. Snapchat Basics for Business • Instead of creating text-based or static image content, you can humanize your brand through real-time, mobile video without expensive production costs. • Compare: Facebook/IG Video vs. Snapchat Videos
  • 12. “Consumers are people and they relate to people, not brand logos. Use Snapchat to humanize your content.” ~ @CarlosGil83
  • 13. Getting Started • Leverage your existing social media accounts to promote your Snapchat.
  • 14. Content Strategy • To grow and engage your Snapchat Audience your content should be: INFORMATIVE ENGAGING FUN CREATIVE
  • 15. Content Strategy • Flash-sales and in-app messaging (CTA’s) allows your business to drive valuable website clicks, e-commerce sales, and hiring too.
  • 16. “There’s no instant ROI in social media, Snapchat is like any other channel: grow, engage, convert.” ~ @CarlosGil83
  • 17. Content Strategy Behind the Scene / Exclusive Preview • Industry Conference • Private Event • Influencer Meeting • Office Culture / Events • Employee Spotlight • Exclusive Interview Red Carpet BHS Coverage on Glamour Magazine Snapchat
  • 18. Content Strategy Influencer Marketing • Bringing their tribe + association to your brand • Leverage influencers to run contests and create content that compliment your overall content strategy
  • 19. Content Strategy • Influencers bring their unique skill of storyteling to your brand ( artist, storyteller, vlogger )
  • 20. Content Strategy Contest : In-app Engagement + Cross Promotion • Create content that engages your audience and encourages participation on other networks. Screenshot for Twitter or Facebook. Example: Taco Bell
  • 21. Content Strategy Custom Geo Filters • Branded User Content on Snapchat • Even if your brand isn’t on Snapchat you can still use geo- filters to drive impressions. Example: W Hotels
  • 22. Content Strategy • Snapchat Web Portal Analytics : How many viewed your filter + Filters Used • Case Study : Gary Vaynerchuk • ”AskGaryVee” Book Launch • Event Location • $62.98 for 5 hours • Total Impressions 229,713 • 0.27 CPM
  • 23. Keys to Converting “ If your audience is consuming your story, they are being influenced to buy – give them direction” ~ @SabaSedighi
  • 24. Keys to Converting • Build a loyal audience which will want to keep coming back every 24 hours. Example: DJ Khaled
  • 25. Keys to Converting Flash Sale • Run a 24-hour flash sale and offer coupons such as “SNAP” to get 25% OFF or FREE shipping ( track conversion ) • Creates: Urgency + Exclusivity
  • 26. Keys to Converting • Create a geo-filter to drive awareness for your brand at a fraction of the cost of a geo-targeted Twitter or Facebook campaign.
  • 27. Keys to Converting • Create a targeted Facebook and Instagram ads promoting your Snapchat account.
  • 28. Recap • Leverage your social channels to promote your Snapchat Account • Create a variety of Content that continuously engages your audience • Take advantage of custom geo-filters – underpriced + they over delivery on value and impressions • To convert, create call to actions that create urgency + exclusivity • Have fun while telling the story, content should be feel authentic + human
  • 29. Action Items + Next Steps Tips & tricks to help you get started on Snapchat • Create a custom Snapcode with your brand logo • Export CRM data (email & phone #’s) to drive Snapchat follower growth + run Facebook ads • Create a video snap in ’My Story’ around a day at your company > showcase products, staff, and valuable how-to’s • Develop a campaign with a hook & offer (CTA) • Drive your followers to view content on your website with a CTA
  • 30. Need Help? Contact us: bit.ly/snapforbiz101 Email sent to 10,000+ Snapchat users Strategy and Consulting Content Creation and Influencer Marketing
  • 31. Let’s Connect!  Carlos Gil • Facebook.com/CarlosGilOnline • Twitter @CarlosGil83 • LinkedIn.com/in/CarlosGilOnline • Email: carlos@carlosgil.biz Saba Sedighi • Facebook.com/SabaSedighi • Twitter @SabaSedighi • LinkedIn.com/in/SabaSedighi • Email: saba@istreamsocial.com