Did you know Snapchat is one of the fastest growing social networks? With 100 million daily active users, 10 billion daily video views (head to head with Facebook Video Views); Snapchat is used by more than 60% of 13 – 34 year olds in the U.S., a demographic which is expected to outspend Baby Boomers by 2017.
In this presentation, Carlos Gil and Saba Sedighi cover the 5 Ways your Business can be leveraging Snapchat.
Including:
- Driving traffic to your website
- Converting Snapchat impressions to sales
- Advertising with geo-filters
- Influencer marketing
- Keys to storytelling
Contact us: bit.ly/snapforbiz101
3. Today’s Agenda
Goal : help you better understand Snapchat as a
marketing channel for your business
• Why Snapchat Matters to you
• How to Drive Website Clicks and Conversions (Sales!)
• Advertising with Geo-filters
• Influencer Campaigns
• Keys to Storytelling
• Business Use-Cases
• Actionable Next Steps
4. Snapchat Basics
• Photo and video content be between 1 – 10 seconds
• Content is native to the platform, disappears after 24
hours but can be repurposed (YouTube, Twitter)
• Snapchat has Direct Messaging (DM) similar to Twitter
to engage your community + phone & video calling
• ’My Story’ creates a compelling reason for users to
come back daily (urgency + micro content storytelling)
• Successful brands leverage multi-channel strategies
which combine Snapchat across their social + web blog
5. “Snapchat is the best of Twitter and YouTube but
with higher engagement rates.”
~ @CarlosGil83
6. Why Snapchat Matters to you
• 77% of Snapchat’s U.S. users are 18 – 55+ year-olds
• Heavy adoption by Millennials, a demographic
expected to outspend Baby Boomers by 2017
• 150 million active monthly members
• Faster growth through 4 years than Facebook,
Twitter, or Instagram
• 10 billion video views per day on Snapchat
• Content consumed exclusively via mobile (1st screen)
• Snapchat has become the 2nd most active social
network behind Facebook
7. “Millennials are expected to outspend Baby Boomers by 2017,
Snapchat offers you an opportunity to reach this audience.”
~ @CarlosGil83
8. Snapchat Basics for Business
• Often misunderstood as a platform for teens & sexting,
77% of Snapchat users in the U.S. are 18+
9. Snapchat Basics for Business
• Because content disappears after 24 hours, view rates
are higher on Snapchat than the 1% reach you seen on
Facebook
10. “Brands should be where young consumers are spending their
time talking to their friends – authentic + real matters.”
~ @SabaSedighi
11. Snapchat Basics for Business
• Instead of creating text-based or static image content,
you can humanize your brand through real-time,
mobile video without expensive production costs.
• Compare: Facebook/IG Video vs. Snapchat Videos
12. “Consumers are people and they relate to people, not brand
logos. Use Snapchat to humanize your content.”
~ @CarlosGil83
14. Content Strategy
• To grow and engage your Snapchat Audience your
content should be:
INFORMATIVE
ENGAGING
FUN
CREATIVE
15. Content Strategy
• Flash-sales and in-app messaging (CTA’s) allows your
business to drive valuable website clicks, e-commerce sales,
and hiring too.
16. “There’s no instant ROI in social media, Snapchat is like any
other channel: grow, engage, convert.”
~ @CarlosGil83
17. Content Strategy
Behind the Scene / Exclusive Preview
• Industry Conference
• Private Event
• Influencer Meeting
• Office Culture / Events
• Employee Spotlight
• Exclusive Interview
Red Carpet BHS Coverage on Glamour
Magazine Snapchat
18. Content Strategy
Influencer Marketing
• Bringing their tribe + association to your brand
• Leverage influencers to run contests and create content
that compliment your overall content strategy
20. Content Strategy
Contest : In-app Engagement + Cross Promotion
• Create content that engages your audience and encourages
participation on other networks. Screenshot for Twitter or
Facebook. Example: Taco Bell
21. Content Strategy
Custom Geo Filters
• Branded User Content on Snapchat
• Even if your brand isn’t on Snapchat you can still use geo-
filters to drive impressions. Example: W Hotels
22. Content Strategy
• Snapchat Web Portal Analytics : How many viewed
your filter + Filters Used
• Case Study : Gary Vaynerchuk
• ”AskGaryVee” Book Launch
• Event Location
• $62.98 for 5 hours
• Total Impressions 229,713
• 0.27 CPM
23. Keys to Converting
“ If your audience is consuming your story, they are being
influenced to buy – give them direction”
~ @SabaSedighi
24. Keys to Converting
• Build a loyal audience which will want to keep coming
back every 24 hours. Example: DJ Khaled
25. Keys to Converting
Flash Sale
• Run a 24-hour flash sale and offer coupons such as “SNAP”
to get 25% OFF or FREE shipping ( track conversion )
• Creates: Urgency + Exclusivity
26. Keys to Converting
• Create a geo-filter to drive awareness for your brand
at a fraction of the cost of a geo-targeted Twitter or
Facebook campaign.
27. Keys to Converting
• Create a targeted Facebook and Instagram ads
promoting your Snapchat account.
28. Recap
• Leverage your social channels to promote your
Snapchat Account
• Create a variety of Content that continuously
engages your audience
• Take advantage of custom geo-filters – underpriced
+ they over delivery on value and impressions
• To convert, create call to actions that create
urgency + exclusivity
• Have fun while telling the story, content should be
feel authentic + human
29. Action Items + Next Steps
Tips & tricks to help you get started on Snapchat
• Create a custom Snapcode with your brand logo
• Export CRM data (email & phone #’s) to drive Snapchat
follower growth + run Facebook ads
• Create a video snap in ’My Story’ around a day at your
company > showcase products, staff, and valuable how-to’s
• Develop a campaign with a hook & offer (CTA)
• Drive your followers to view content on your website with
a CTA
30. Need Help?
Contact us: bit.ly/snapforbiz101
Email sent to 10,000+
Snapchat users
Strategy and
Consulting
Content Creation and
Influencer Marketing
31. Let’s Connect!
Carlos Gil
• Facebook.com/CarlosGilOnline
• Twitter @CarlosGil83
• LinkedIn.com/in/CarlosGilOnline
• Email: carlos@carlosgil.biz
Saba Sedighi
• Facebook.com/SabaSedighi
• Twitter @SabaSedighi
• LinkedIn.com/in/SabaSedighi
• Email: saba@istreamsocial.com