Cameron Watters proposes producing a football magazine aimed at readers aged 16-24 in the North East of England. The magazine will focus on North East football clubs and leagues, and generate revenue through local advertising. Market research shows strong interest in football across the region, with over 130,000 total stadium seats for the top three North East clubs. Mockups of the magazine layout use imagery and fonts to appeal to the target demographic. Financial projections estimate over £11,000 monthly profit from a weekly published magazine.

1. For The Fans
Cameron Watters
Northern Echo Pitch

2. Brief
“You have been commissioned by the Northern Echo to produce a
new magazine or newspaper product. Your product could be in
any style or genre but it must be self financed through sales or
advertising. You must also produce your magazine for a specified
audience segment within the 16 to 25 age group.”

3. Meeting the Brief
I will produce a high quality football magazine, that will appeal to a regional target
audience (North East).
My magazine will appeal to Northern Echo readers.
It will be aimed at readers between 16 and 24.
Finally, the magazine will be sold and funded through advertising.

4. Unique Selling Point
The unique selling point:
● Fan’s perspective - on the fan’s side due to recent events, discusses situations that affect the
fans of the sport (ticket prices)
● Focuses on North East football, with some smaller articles on breaking news in other
leagues/countries.
● As it is focusing on North East football, target research is a big thing and so the articles are
written to suit a specific target audience.
● If it succeeds in the North East there is always the option of going national, rather than
regional.

5. Why Football?
52,405 - St James Park Capacity
49,000
Stadium of Light Capacity
34,988 Riverside Stadium
The top three football clubs in the North East have a joint stadium
capacity of 136,393 and so with my magazine focusing on North East
football I have predicted that it will circulate and sell to at least 7.5
thousand people (around 5.5% of this number) - this is why I see it as a
realistic target because bearing in mind, there are more lower league
North East teams that have supporters and then general people who are
interested in the sport.
Newcastle United FC
Sunderland AFC
Middlesbrough FC
Carlisle FC
Hartlepool FC
Gateshead FC (Semi-Pro)
Darlington 1883 (Semi-Pro)
Blyth Spartans (Semi-Pro)
A list of the North East
teams.

6. Idea Conclusion
The reason I chose football other than the reason suggested before:
● Passionate about the sport
● Entertaining
● Controversial
● Great stories to write about
● Most popular sport in the UK

7. Target Audience
Primary Target Audience -
Age: 16-24
Gender Ratio: Male (70%)
Socioeconomic: B, C1, C2 - The majority of my target audience work and therefore I
have decided to sell my magazine due to the fact they have enough disposable
income.
Tribe: Sport Junkies - most passionate about sport.
Secondary Target Audience -
Age: 16-24 (Female) & 24+ (Both Genders)
Gender: Female (30%)
Socioeconomic: B, C1, C2 - Female

8. How will I appeal to my audience?
● Focus on North East football
● Use imagery from the North East or imagery that they can relate to
● Make sure that advertisements are all from the North East region and some are local
and not national.
● Specific supporters I want to target - Newcastle fans, Boro fans, Sunderland fans

9. Client Constraints
Due to my clients I will be using local, but specific advertising - this means that local sports/football
businesses will be able to promote themselves, creating a bond between the community and the
magazine.
Not only my target audience but also the Northern Echo’s target audience may read this and so I
have to make sure that my content will be enjoyable for them - including imagery. In addition to this
is that I need to have a strict schedule of meeting production deadlines, in order to keep the
professionality of the Northern Echo.
Northern Echo will take 33% of my profits and so this will be shown in my profit and revenue slide.

10. IPSO
1 -To not take photos in private places unless I have permission.
2 - To make sure that my models who are under 18 have parental permission to do so.
3 - My third golden rule is to plan my articles properly to get the best content possible -
this includes photoshoots and interviews.
4 - I will use my own imagery only as I don’t want to use secondary imagery because it
isn’t my own.
5 - Finally I need to carry out risk assessments to stop any chance of injuries.

11. Genre Research
Not many adult targeted football
magazines and so I took
inspiration from a few, mainly
FourFourTwo. It helped a lot
with understanding price range.

12. Mock Up 1
“Active Layout” -
Leah, 17
“More Professional” -
Emily, 17
“More Imagery and
therefore more
appealing ” - Beth, 17
“Good use of breaking up
text” - Amy, 17
“Image:Text ratio looks
more aesthetically
pleasing.” - Chloe, 17
“More creative layout.” -
Sam, 18
“More suitable for the
genre of the magazine.” -
Lewis, 17
“More imagery breaks
up the text more so it’s
easier to read.” -
Murphy, 17
“More like a real
magazine” - Ewan

13. Mock Up 2
“Think it looks
more
professional,
easier to read,
makes the images
stand out more.”
- Tyler, 17
“Looks more
professional,
less text -
easier to read,
less confusing
layout.” -
Melissa, 17

14. Branding
Fonts - Coolvetica, Bebas Neue, Americana Medium and finally Urban Sketch.
Layout (Front Cover) - Tidy, not too busy and same colours each time.
Content - Football, North East Football!
Colour - The ones on show -> Plus white.

15. Flatplans

16. Commercial Viability
Net Profit:
£11,561.65
(Monthly Magazine) - So weekly profit is
£2980.50
Total
Expenditure:
£4963.35

17. Brief
I believe that my magazine has what it takes to be the next magazine that is funded by
the Northern Echo, due to the passion and confidence I have in it.
Furthermore, it targets the correct people and as my slides have shown the interest in
this sport around the North East is absolutely massive, with the possibility of it branching
out.
Finally, it makes a really good profit and so therefore you can’t go wrong with it.

18. Thanks Any Questions?