How can you compare content marketing to bacon? The CMI team did just that. They have more in common than you think, and we deliciously show you those commonalities. What have we missed?

1. Content Marketing &
Bacon
See what
they
have in
ommon!
c

2. Don’t Let Either Cook Too Long.
No one likes burnt bacon.
Don’t overthink your content!
(but make sure you strive for
usefulness, not quantity.)

3. They Both Benefit From Creativity.
Bacon ice cream,
bacon doughnuts,
bacon mints . . .
should we continue?
There is never just one way to
create or produce your content.
Commit to experimentation.

4. They Can Be Consumed Anytime, Anywhere.
Bacon can be enjoyed during
any meal of the day, even
snacks and desserts.
Content marketers need to
think about when and how
people are consuming their
content. Speaking of, how’s
your mobile strategy?

5. Both Have Been Around Longer Than You Think.
The first usage of bacon
dates back to the 1600s!
John Deere’s magazine,
The Furrow, John Deere’s magazine
for farmers, dates back to 1895.

6. 2013 Was A Spotlight Year For Both.
Last year was the year of the bacon meme.
Google Trends shows the term “content marketing”
was at its highest search volume to date.

7. You Can Repurpose Both.
Leftover bacon (is this a thing?)
can be made into bacon bits
for salad, for example.
You can, and should, repurpose
your content for various channels,
audiences, and stages in the buying cycle.

8. They’re Both Part Of Something Bigger.
There is more to a pig then just bacon,
though many may argue it is the best part!
The best content is part of an
organization’s larger overall mission.

9. Both Are Used All Over The World.
Bacon has an international appeal!
Some of the best content marketing we have seen has come
from international brands and agencies.

10. Their Appeal Crosses Geographies,
But Variations Exist.
Different countries use different cuts of pork that
constitute as bacon in their culture. (Did you know
Japan primarily sells precooked bacon?)
Many countries use content marketing channels very
differently, with varying successes, evidenced by our
2014 Content Marketing: Budgets, Benchmarks and Trends.

11. Both Can Be Addictive
Did you know there are quizzes you can take
to see if you are addicted to bacon?
Good content marketing should leave your customers wanting
more. How are you nurturing those relationships?

12. Both Make Everything Better.
Who can eat a baked potato
without bacon? A spinach salad?
Great content marketing makes your
SEO better, your channel plan better,
and your customers happier.

13. You Can Wrap It Around Things.
Water chestnuts, scallops, dates
and asparagus all are delicious
wrapped in bacon!
You can wrap great content around your event
marketing and other programs to make them align.

14. Have More To Add?
Be part of our Content Marketing Institute LinkedIn group!
Join the conversation as our community works to fuel each
others’ content marketing efforts.