HOW TO TELL A DIFFERENT STORY, BREAK THROUGH THE CLUTTER, AND WIN MORE CUSTOMERS BY MARKETING LESS. Here are twenty great examples of Epic Content Marketing, which are all explained in further details in Joe's new book, Epic Content Marketing, now in bookstores. Order yours today! www.epiccontentmarketing.com No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. One of the world’s leading experts on content marketing, Joe Pulizzi, explains how to draw prospects and customers in by creating information and content they actually want to engage with. This groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Joe Pulizzi is the original content marketing evangelist, and started using the term “content marketing” back in 2001. He’s the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the 468th fastest growing private company by Inc. magazine in 2013. CMI produces the largest in-person content marketing event in the world, Content Marketing World, held every September in Cleveland, Ohio, which has been attended by half the Fortune 50. He has spoken at more than 200 locations and 10 countries around the world advancing the practice of content marketing. He’s also co-written two other books: "Get Content Get Customers" as well as "Managing Content Marketing." Find him online at JoePulizzi.com or on Twitter @JoePulizzi. If you ever meet him in person, he'll be wearing the color orange.

1. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
20 Epic Examples of
Content
Marketing

2. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Publishing is the
NEW MARKETING.
How do you cut through the noise, commotion, and
bad information that is right now cluttering up your
customers’ digital space? Epic Content Marketing.
If you are interested in developing epic content
marketing yourself, order “Epic Content Marketing”
by Joe Pulizzi now!
EpicContentMarketing.com

3. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
John Deere
The Furrow Magazine
Since 1895, John Deere has been delivering
The Furrow to solve the daily problems of
farmers. The Furrow is now the largest
circulated farming magazine in the world,
delivered to 1.5 million farmers in 40 countries.

4. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Burns & McDonnell
Benchmark Magazine
Engineering firm Burns & McDonnell has
been publishing its customer magazine for
over 100 years.

5. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Google
Zero Moment of Truth
Google’s own bit of content marketing is this
compelling research project, now leveraged
in almost every marketing speech around
the world.

6. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Adobe
CMO.com
“We believe that Adobe should have a strong
industry voice, and that it’s our responsibility
to cover the marketplace, providing helpful
and relevant content for our customers and
prospects. The more our readers know and
understand, the better for them and for Adobe.”
Tim Moran
Editor-in-Chief, Adobe’s CMO.com

7. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
LEGO
LEGO Club Magazine
LEGO Club magazine, and its multiple
versions, have been going strong since 1987
(originally called Brick Kicks).

8. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Coca-Cola
Coca-Cola Journey
Coca-Cola assigns four full-time journalists
and over 40 freelance writers and employees
to develop content that emotionally connects
with Coca-Cola customers.

9. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Red Bull
Red Bulletin Magazine
Delivered digitally and in print to approximately
five million readers around the world.

10. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Jyske Bank
Jyske Bank TV
Jyske Bank has one of the most high-tech,
in-house television production studios in
Denmark. It proclaims itself as both a media
company and a bank.

11. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
OpenView
Venture Partners
OpenView Labs
OpenView Labs, the content platform for
OpenView Venture Partners, is one of the
leading educational resources for technology
entrepreneurs looking for funding.

12. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
River Pools & Spas
River Pools & Spas Blog
After just a few years blogging, River
Pools and Spas was able to attract almost
100,000 unique visitors to its blog site in
just one month.

13. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Copyblogger
Copyblogger.com
Brian Clark and his software business
Copyblogger Media have approximately
200,000 people signed up to get his regular
content updates.

14. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Kraft
Food & Family Magazine
Kraft Foods has over one million people that
request and pay to receive the company’s
print magazine, Kraft Food & Family.

15. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Smosh
Two individuals known as Smosh started
developing and distributing videos on
YouTube back in 2005. Eight years later,
Smosh runs the most popular YouTube
channel with eight million subscribers.

16. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
P&G
Home Made Simple
Millions of moms have signed up to receive
regular recipe updates from the CPG giant.

17. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
American Express
OPEN Forum
This useful resource for small businesses
now generates as many credit card inquiries
(without pitching product) as any other
marketing initiative from AMEX.

18. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
TD Ameritrade
ThinkMoney Magazine
Ninety percent of TD Ameritrade’s trader
audience takes direct action on a product it
sells through the print magazine.

19. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Indium
From One Engineer
To Another Blog
Indium has seen a 600 percent jump in
leads since the launch of the blog.

20. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Lauren Luke
In an effort to improve her eBay sales,
Lauren created practical makeup application
videos and distributed them on YouTube.

21. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Lifetime Fitness
Experience Life Magazine
Experience Life is now published 10 times
per year and has a circulation of more than
600,000 subscribers.

22. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Cleveland Clinic
Health Hub
The Cleveland Clinic has dedicated editorial
resources to its comprehensive blog,
Health Hub. From questions about autism
to what to feed babies, the clinic is working
to answer all patient questions in one
convenient location.

23. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
What do all these examples have in common?
Content marketing is
• Compelling original or curated content
• Targeted at a specific audience
• Consistently delivered
• An Epic way to attract and retain customers.
Go out and be EPIC!

24. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
About
EPIC CONTENT MARKETING
No longer can we interrupt our customers
with mediocre content (and sales messages)
our customers don’t care about.
One of the world’s leading experts on content
marketing, Joe Pulizzi, explains how to draw
prospects and customers in by creating
information and content they actually want to
engage with.

25. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent
Whether you’re the CMO of a Fortune 500,
a digital marketer, or entrepreneur,
Epic Content Marketing gives you the tools
you need to vanquish the competition.
Order “Epic Content Marketing” now!
EpicContentMarketing.com