SlideShare a Scribd company logo
1 of 18
Download to read offline
12 Months of Content Marketing
     Ideas for SlideShare
            By Roger C. Parker
Welcome
In his Feb. 2, 2013 article, “24 Top Content Marketing Questions Answered in Less than 140
Characters,” Joe Pulizzi called SlideShare “the most underutilized content distribution tool — and it’s
not even close!”

Why? What’s keeping content marketers from leveraging SlideShare?

After all, SlideShare doesn’t involve a major learning curve — it leverages your existing investment in
PowerPoint, or its Mac equivalent, Keynote — both iconic presentation programs familiar to all content
professionals.

Cost can’t be the issue. With SlideShare, you can start and do a lot for free. Even if you step up to
SlideShare’s Silver and Gold “Pro” levels, monthly costs remain modest.
So, Where Does the Problem Lie?
The content marketing challenge.

In a way, content itself is the biggest obstacle keeping marketers from taking better advantage of
SlideShare — that is, the obstacle of coming up with content ideas for SlideShare presentations.

After all, once you decide on a concept and structure for a presentation, finishing the presentation
usually moves forward quite nicely. The hard part is coming up with the initial idea.

To help you get over that hurdle, here are 12 easy-to-create SlideShare ideas — enough for a year’s
worth of monthly presentations. These ideas are followed by tips for putting them to work, and for
leveraging your completed SlideShare presentations.
1. Information on Buying
How-to-buy information addresses the biggest obstacle that can keep prospects from buying: fear of
making a mistake. By showing prospects how to make an informed purchase decision, you’re building
their confidence and increasing the likelihood of making the sale.

Some sample topic ideas:
 	 10 Things to Look For when Shopping for Floor Covering
 	 Does Your Client Services Agreement Protect You From These 8 Potential Problems?

This is especially true when you simplify the buying process by breaking it into a series of steps;
for example:
 	 A 3-Step Guide to Buying a Business in Atlanta
 	 Introducing a 4-Step Program for Publishing a Book to Build Your Brand

This approach also offers an easy way to educate your market about the quality you offer and
differentiate your firm from the competition.
2. Questions to Ask
Buyers often default to price as a standard of comparison because they do not know what else to look
for or how to evaluate quality and value. Creating SlideShare content around “Questions to ask” reflects
your interest in helping customers make the right choices.

Potential topics could include:
 	 6 Questions to Ask when Refinancing Your Home
 	 8 Questions to Ask When installing a Home Theater System
 	 10 Questions to Ask a Book or Writing Coach
 	 9 Questions to Ask Before Starting Relationship Counseling

The more you fine-tune your empathy and listening skills, the easier it will be to craft presentations
from your market’s point of view.
3. Mistakes to Avoid

Take a good look at your prospects, clients, and customers. What separates the winners from the losers?
What are the biggest mistakes you see being made over and over again?

Simply identify the most frequently made mistakes your customers might encounter — followed by
suggestions for avoiding them; for example:

 	 10 Common Mistakes Made by Trade Show Exhibitors
 	 Top 10 Mistakes Made by First-time eBook Authors
 	 Don’t Make These 12 Mistakes When Leasing a Copier!

“Mistakes” presentations are very easy to create. Once you identify the main theme and list the
mistakes, you’ll find it easy to offer alternatives and suggestions that place your business — and your
insight — in a favorable light.
4. Trends
What are the latest developments in your field? What are the changes in the economy, government
regulations, demographics, international trade, climate, or technology that your market is currently
dealing with? And, more importantly, how are these trends creating threats, or opportunities, your
clients and prospects must address?

Topics like, 6 Possible Results of Rising Interest Rates or 8 Ways Changing Medicaid Reimbursement
Legislation Can Reduce Discretionary Spending help you keep your market informed while you describe
how you can help your market anticipate changes and — with your help — make the adjustments they
need to remain successful.

The best part of offering topics like trends or predictions is that your market will soon begin to think of
you as an informed “insider.”
5. Symptoms
What are the warning signs or signals your clients and prospects should watch out for in order to avoid
falling victim to a business challenge or missing out on a key opportunity? Describing indicators that
your clients or prospects might not be aware of, and offering steps they can take to minimize negative
consequences (or take maximum advantage of positive situations), can help raise your business’s
profile as a trusted adviser that is concerned with its clients’ success. To do this, try topics like:


 	 7 Signs of Impending Cash Flow Problems
 	 5 Warning Signs of Impending Client Defections
 	 8 Signs of Job Burnout
6. Strategies
Strategies describe recommended courses of action for achieving goals and handling specific situations.
Content that focuses on strategies can be used to reduce your clients’ and prospects’ fear of the
unknown and, simultaneously, give you an opportunity to promote your competence and the range of
solutions you offer. For example:


 	 6 Steps to Permanent Weight Loss
 	 8 Steps to Better Pictures with Your Digital Camera
 	 12 Ways to Reduce Marketing Costs
 	 12 Strategies For Boosting Your Child’s SAT Scores
7. Definitions
Another easy SlideShare presentation topic is to define and clarify the meaning of the words most
frequently used in your industry.

To get started, think about what the terms and buzzwords are that your customers and prospects
must know? Or, put another way, use your SlideShare content to demystify commonly misused or
misunderstood words in your field.

 	 10 Contract Terms to Review Before Refinancing
 	 8 Important E-Commerce Terms
 	 12 Key Diet and Exercise Terms
8. Resources
One of the easiest ways to project an image of knowledge, credibility, and helpfulness is to identify and
recommend the best books, tools, or most useful websites in your field.

Offering annotated lists like these reflect your understanding of the industry landscape and the most
relevant offerings in your field. It also gives you an opportunity to demonstrate that your business is
qualified to make intelligent comments and recommendations.

 	 6 Recommended Books for Parents of Children Who Stutter
 	 10 Important Websites for Competitive Research
 	 10 Top Resources for Stock Photographs and Artwork
9. Qualifications
What are the resources and skills your market needs to achieve its goals? Qualifications can take many
forms, such as attitudes, budget resources, experiences, knowledge, tools, or training. Here are some
variations on the qualifications idea:


 	 4 Skills Needed to Redecorate Your Home
 	 6 Attitude Adjustments that Will Help You Lose 25 Pounds
 	 10 Tools You’ll Need to Remove Overhanging Branches
10. Enhancements
Because they do not know all possible options, many customers and clients may not have purchased
a complete solution to their problems. Because the sellers did not fully describe all options, or
because the buyer’s needs have changed, prospects may not be obtaining full value from their original
purchases.

In these situations, you’ll be providing valuable assistance by describing ways they can obtain more
satisfaction, such as:


 	 10 Ways to Get the Most out of Your Digital Camera
 	 5 Ways to Keep Your Automobile Showroom Fresh
 	 10 Ways to Protect Your Firm’s Financial Assets
11. Best Practices
Best practices differ from strategies and procedurals because they provide more opportunities to
include stories and specific examples. Whereas “strategies” (see #6) implies “how to” practicality, best
practices communicate selectivity and a focus on accomplishment and efficiency, such as:


 	 7 Essentials of Author Profitability
 	 12 Profiles in Successful Entrepreneurial Life-Work Balance
 	 10 Keys to Sustained Growth

Best practices can also take on a life of their own when you enhance your approach by interviewing
leading figures in your field and using the ensuing transcriptions as source material for your
SlideShare presentations.
12. Metrics
Metrics are measurements you share to help your market evaluate and improve their current efforts.
Metrics replace habit and hope with quantifiable data. By showing what’s working, and what’s not
working, metrics can highlight areas of improvement which might coincide with your firm’s products
and services.

Examples include:
 	 Are Your Email Newsletters Working? 6 Metrics To Track
 	 8 Tools to Track Customer Satisfaction
 	 7 Ways to Use Google Analytics To Monitor Your Content’s Effectiveness
What Do These Topics Have In Common?

 	They are evergreen topics: The subject matter will never go out of date.

 	Familiarity: Each topic is based on information you already know, although the information
	 will likely be highly desired by your prospects, clients, and customers.

 	Relevance: Each presentation addresses issues of critical importance to your market.

 	List-based: Each presentation topic includes a number, which makes it easy for you to identify the
	 main ideas in your presentation and organize them into the right order.

 	Format: Each presentation topic shares your expertise in an editorial, or “news,” format
	 (instead of as “advertising”).
Tips For Preparing Your Slideshare Presentations
 	Focus: Limit each slide to a single idea.
 	Organize: Start your presentation by discussing the relevance of the information that follows,
	 present your ideas, then conclude by reviewing the importance of the ideas and the next step you
	 want your prospects or clients to take.

 	Expand: Expand each idea into a linked blog post or article that provides more-detailed information.

 	Serialize your presentations: Consider breaking each of the above presentation ideas into a multi-
	 part presentation posted at weekly or bi-weekly intervals. Each installment can create “news” value
	 and enhance your search engine presence.
 	Enhance: After uploading your presentations, add audio narration and/or insert relevant YouTube videos.

 	Recycle: Reformat your ideas as podcasts, videos, or speeches. Each year, prepare a “best of”
	compilation.
To get started on the road to SlideShare content marketing success, build your ideas into your editorial
calendar, assign one of the above ideas to each of the 12 upcoming months, and then delegate and
schedule the activities required for each presentation. You’ll soon be on the road to consistent
and increased SlideShare content marketing success.
About the Author
                   Roger C. Parker is a content coach, speaker, and mind mapping resource who has
                   written over 40 bestselling design and marketing books. Roger’s clients have ranged
                   from start-ups to Apple, Microsoft, Mindjet, and Yamaha. Save time preparing your
                   next book, ebook, or premium by downloading his free workbook, 99 Questions to
                   Ask Before You Start to Write. Vist Roger’s website Published & Profitable, follow
                   him on Twitter @RogerCParker or email him at RCPcontent@gmail.com.



About the Content Marketing Institute
The Content Marketing Institute (CMI) is the leading global content marketing education and training
organization. CMI teaches enterprise brands how to attract and retain customers through compelling,
multi-channel storytelling. CMI’s Content Marketing World event is the largest content marketing-
focused event. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic
consulting and content marketing research for some of the best-known brands in the world. Get more
content marketing resources at ContentMarketingInstitute.com. CMI is a division of Z Squared Media,
a 2012 Inc. 500 company.

For more helpful tips on using SlideShare in your content marketing efforts,
read “The Marketer’s Guide to SlideShare,” a CMI Book by Todd Wheatland.

More Related Content

What's hot

Personal Branding A to Z - 26 Milestones on The Road to Recognition
Personal Branding A to Z - 26 Milestones on The Road to RecognitionPersonal Branding A to Z - 26 Milestones on The Road to Recognition
Personal Branding A to Z - 26 Milestones on The Road to RecognitionBarry Feldman
 
The secret to 10,000 likes? Running a social media campaign with UX and behav...
The secret to 10,000 likes? Running a social media campaign with UX and behav...The secret to 10,000 likes? Running a social media campaign with UX and behav...
The secret to 10,000 likes? Running a social media campaign with UX and behav...Yuan Wang
 
5 Things HubSpot Learned after a Year with LinkedIn Ads [SlideShare]
5 Things HubSpot Learned after a Year with LinkedIn Ads [SlideShare]5 Things HubSpot Learned after a Year with LinkedIn Ads [SlideShare]
5 Things HubSpot Learned after a Year with LinkedIn Ads [SlideShare]LinkedIn
 
61 LinkedIn Tips For Business: From Beginner to Power User
61 LinkedIn Tips For Business: From Beginner to Power User61 LinkedIn Tips For Business: From Beginner to Power User
61 LinkedIn Tips For Business: From Beginner to Power UserMelonie Dodaro
 
21 Things Every Graduating Marketing Senior Needs to Know
21 Things Every Graduating Marketing Senior Needs to Know21 Things Every Graduating Marketing Senior Needs to Know
21 Things Every Graduating Marketing Senior Needs to KnowHubSpot
 
Customer Care 5 Predictions for 2017
Customer Care 5 Predictions for 2017Customer Care 5 Predictions for 2017
Customer Care 5 Predictions for 2017Vipul Srivastav
 
Assessment of skills for the new economy
Assessment of skills for the new economyAssessment of skills for the new economy
Assessment of skills for the new economycredomarketing
 
Rethink Employee Communications: Adapting to the Digital Age
Rethink Employee Communications: Adapting to the Digital AgeRethink Employee Communications: Adapting to the Digital Age
Rethink Employee Communications: Adapting to the Digital AgeDynamic Signal
 
B2B Marketing Success With Content Marketing
B2B Marketing Success With Content MarketingB2B Marketing Success With Content Marketing
B2B Marketing Success With Content MarketingMichael Brenner
 
The NEW 4 P's of Inbound Marketing
The NEW 4 P's of Inbound MarketingThe NEW 4 P's of Inbound Marketing
The NEW 4 P's of Inbound MarketingWiley
 
2015 staffing-business-development-guide-updated
2015 staffing-business-development-guide-updated2015 staffing-business-development-guide-updated
2015 staffing-business-development-guide-updatedCharlie Lam
 
Organisation: The Key To Content Marketing Success
Organisation: The Key To Content Marketing SuccessOrganisation: The Key To Content Marketing Success
Organisation: The Key To Content Marketing SuccessKoozai
 
Secrets to successful content marketing
Secrets to successful content marketingSecrets to successful content marketing
Secrets to successful content marketingHeinz Marketing Inc
 
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...Dan Galante
 
Startups are Hard. Like, Really Hard. @luketucker
Startups are Hard. Like, Really Hard. @luketuckerStartups are Hard. Like, Really Hard. @luketucker
Startups are Hard. Like, Really Hard. @luketuckerEmpowered Presentations
 
70 Social Media Content Ideas
70 Social Media Content Ideas70 Social Media Content Ideas
70 Social Media Content IdeasShareDocView.com
 
How to Nurture Leads Before, During and After an Event
How to Nurture Leads Before, During and After an EventHow to Nurture Leads Before, During and After an Event
How to Nurture Leads Before, During and After an EventCertain
 
How To Make a Six-Figure Income Selling Apps
How To Make a Six-Figure Income Selling AppsHow To Make a Six-Figure Income Selling Apps
How To Make a Six-Figure Income Selling AppsIan Naylor
 
Accelerate Your 2015 Marketing Success With Strategic Partnerships
Accelerate Your 2015 Marketing Success With Strategic PartnershipsAccelerate Your 2015 Marketing Success With Strategic Partnerships
Accelerate Your 2015 Marketing Success With Strategic PartnershipsBryce Root
 
Reputation Management 101
Reputation Management 101Reputation Management 101
Reputation Management 101erinmajaxunion
 

What's hot (20)

Personal Branding A to Z - 26 Milestones on The Road to Recognition
Personal Branding A to Z - 26 Milestones on The Road to RecognitionPersonal Branding A to Z - 26 Milestones on The Road to Recognition
Personal Branding A to Z - 26 Milestones on The Road to Recognition
 
The secret to 10,000 likes? Running a social media campaign with UX and behav...
The secret to 10,000 likes? Running a social media campaign with UX and behav...The secret to 10,000 likes? Running a social media campaign with UX and behav...
The secret to 10,000 likes? Running a social media campaign with UX and behav...
 
5 Things HubSpot Learned after a Year with LinkedIn Ads [SlideShare]
5 Things HubSpot Learned after a Year with LinkedIn Ads [SlideShare]5 Things HubSpot Learned after a Year with LinkedIn Ads [SlideShare]
5 Things HubSpot Learned after a Year with LinkedIn Ads [SlideShare]
 
61 LinkedIn Tips For Business: From Beginner to Power User
61 LinkedIn Tips For Business: From Beginner to Power User61 LinkedIn Tips For Business: From Beginner to Power User
61 LinkedIn Tips For Business: From Beginner to Power User
 
21 Things Every Graduating Marketing Senior Needs to Know
21 Things Every Graduating Marketing Senior Needs to Know21 Things Every Graduating Marketing Senior Needs to Know
21 Things Every Graduating Marketing Senior Needs to Know
 
Customer Care 5 Predictions for 2017
Customer Care 5 Predictions for 2017Customer Care 5 Predictions for 2017
Customer Care 5 Predictions for 2017
 
Assessment of skills for the new economy
Assessment of skills for the new economyAssessment of skills for the new economy
Assessment of skills for the new economy
 
Rethink Employee Communications: Adapting to the Digital Age
Rethink Employee Communications: Adapting to the Digital AgeRethink Employee Communications: Adapting to the Digital Age
Rethink Employee Communications: Adapting to the Digital Age
 
B2B Marketing Success With Content Marketing
B2B Marketing Success With Content MarketingB2B Marketing Success With Content Marketing
B2B Marketing Success With Content Marketing
 
The NEW 4 P's of Inbound Marketing
The NEW 4 P's of Inbound MarketingThe NEW 4 P's of Inbound Marketing
The NEW 4 P's of Inbound Marketing
 
2015 staffing-business-development-guide-updated
2015 staffing-business-development-guide-updated2015 staffing-business-development-guide-updated
2015 staffing-business-development-guide-updated
 
Organisation: The Key To Content Marketing Success
Organisation: The Key To Content Marketing SuccessOrganisation: The Key To Content Marketing Success
Organisation: The Key To Content Marketing Success
 
Secrets to successful content marketing
Secrets to successful content marketingSecrets to successful content marketing
Secrets to successful content marketing
 
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...
 
Startups are Hard. Like, Really Hard. @luketucker
Startups are Hard. Like, Really Hard. @luketuckerStartups are Hard. Like, Really Hard. @luketucker
Startups are Hard. Like, Really Hard. @luketucker
 
70 Social Media Content Ideas
70 Social Media Content Ideas70 Social Media Content Ideas
70 Social Media Content Ideas
 
How to Nurture Leads Before, During and After an Event
How to Nurture Leads Before, During and After an EventHow to Nurture Leads Before, During and After an Event
How to Nurture Leads Before, During and After an Event
 
How To Make a Six-Figure Income Selling Apps
How To Make a Six-Figure Income Selling AppsHow To Make a Six-Figure Income Selling Apps
How To Make a Six-Figure Income Selling Apps
 
Accelerate Your 2015 Marketing Success With Strategic Partnerships
Accelerate Your 2015 Marketing Success With Strategic PartnershipsAccelerate Your 2015 Marketing Success With Strategic Partnerships
Accelerate Your 2015 Marketing Success With Strategic Partnerships
 
Reputation Management 101
Reputation Management 101Reputation Management 101
Reputation Management 101
 

Similar to 12 Months of Content Marketing Ideas for SlideShare

Customer Acquisition Hacks For the B2B Marketer
Customer Acquisition Hacks For the B2B MarketerCustomer Acquisition Hacks For the B2B Marketer
Customer Acquisition Hacks For the B2B MarketerRadius
 
Subject Matter Experts Blue Paper
Subject Matter Experts Blue PaperSubject Matter Experts Blue Paper
Subject Matter Experts Blue Paper4imprint
 
12 steps tostart
12 steps tostart12 steps tostart
12 steps tostartAli Kamran
 
I2 P Small Business Seminar Narrated
I2 P Small Business Seminar NarratedI2 P Small Business Seminar Narrated
I2 P Small Business Seminar NarratedRoss Blaine
 
Business plan for startup business
Business plan for startup businessBusiness plan for startup business
Business plan for startup businessGuru Prasad
 
Making your sales pitch by www.jobbazzar.com
Making your sales pitch  by   www.jobbazzar.comMaking your sales pitch  by   www.jobbazzar.com
Making your sales pitch by www.jobbazzar.comwww.Jobbazzar.com
 
Road to product / market fit
Road to product / market fitRoad to product / market fit
Road to product / market fitMikko Seppä
 
Brand Positioning Strategy - Introduction to Branding
Brand Positioning Strategy - Introduction to BrandingBrand Positioning Strategy - Introduction to Branding
Brand Positioning Strategy - Introduction to BrandingRai University Ahmedabad
 
10 Ways to Improve Your Web Content Strategy
10 Ways to Improve Your Web Content Strategy10 Ways to Improve Your Web Content Strategy
10 Ways to Improve Your Web Content StrategyBridgeline Digital
 
How to Pitch an Idea
How to Pitch an IdeaHow to Pitch an Idea
How to Pitch an IdeaJohnAdomako
 
Building a Commercial Indicator
Building a Commercial IndicatorBuilding a Commercial Indicator
Building a Commercial IndicatorAndrew Priestley
 
Low Cost Marketing Strategies
Low Cost Marketing StrategiesLow Cost Marketing Strategies
Low Cost Marketing StrategiesFelena Hanson
 
Differentiating Your InfoSec Company: Getting Some “Quick Wins”
Differentiating Your InfoSec Company: Getting Some “Quick Wins”Differentiating Your InfoSec Company: Getting Some “Quick Wins”
Differentiating Your InfoSec Company: Getting Some “Quick Wins”Security Roots Ltd.
 
Introduction to EntrepreneurshipPage 21 of 27Business Plan for a
Introduction to EntrepreneurshipPage 21 of 27Business Plan for aIntroduction to EntrepreneurshipPage 21 of 27Business Plan for a
Introduction to EntrepreneurshipPage 21 of 27Business Plan for aTatianaMajor22
 
Business plan by Engr. Imran Tanvir
Business plan by Engr. Imran TanvirBusiness plan by Engr. Imran Tanvir
Business plan by Engr. Imran TanvirImran Tanvir Meo
 
Summertime IT Marketing an Hour a Week
Summertime IT Marketing an Hour a WeekSummertime IT Marketing an Hour a Week
Summertime IT Marketing an Hour a WeekMailerMailer
 
Business Planning by Bode Pedro
Business Planning by Bode PedroBusiness Planning by Bode Pedro
Business Planning by Bode PedroDavid Lanre Messan
 

Similar to 12 Months of Content Marketing Ideas for SlideShare (20)

Customer Acquisition Hacks For the B2B Marketer
Customer Acquisition Hacks For the B2B MarketerCustomer Acquisition Hacks For the B2B Marketer
Customer Acquisition Hacks For the B2B Marketer
 
Subject Matter Experts Blue Paper
Subject Matter Experts Blue PaperSubject Matter Experts Blue Paper
Subject Matter Experts Blue Paper
 
12 steps tostart
12 steps tostart12 steps tostart
12 steps tostart
 
I2 P Small Business Seminar Narrated
I2 P Small Business Seminar NarratedI2 P Small Business Seminar Narrated
I2 P Small Business Seminar Narrated
 
Business plan for startup business
Business plan for startup businessBusiness plan for startup business
Business plan for startup business
 
The Content Creation Guide
The Content Creation GuideThe Content Creation Guide
The Content Creation Guide
 
Making your sales pitch by www.jobbazzar.com
Making your sales pitch  by   www.jobbazzar.comMaking your sales pitch  by   www.jobbazzar.com
Making your sales pitch by www.jobbazzar.com
 
Road to product / market fit
Road to product / market fitRoad to product / market fit
Road to product / market fit
 
Brand Positioning Strategy - Introduction to Branding
Brand Positioning Strategy - Introduction to BrandingBrand Positioning Strategy - Introduction to Branding
Brand Positioning Strategy - Introduction to Branding
 
10 Ways to Improve Your Web Content Strategy
10 Ways to Improve Your Web Content Strategy10 Ways to Improve Your Web Content Strategy
10 Ways to Improve Your Web Content Strategy
 
How to Pitch an Idea
How to Pitch an IdeaHow to Pitch an Idea
How to Pitch an Idea
 
21 best inside sales
21 best inside sales21 best inside sales
21 best inside sales
 
Building a Commercial Indicator
Building a Commercial IndicatorBuilding a Commercial Indicator
Building a Commercial Indicator
 
Qualification v9 andy 0908 pdf
Qualification v9 andy 0908 pdfQualification v9 andy 0908 pdf
Qualification v9 andy 0908 pdf
 
Low Cost Marketing Strategies
Low Cost Marketing StrategiesLow Cost Marketing Strategies
Low Cost Marketing Strategies
 
Differentiating Your InfoSec Company: Getting Some “Quick Wins”
Differentiating Your InfoSec Company: Getting Some “Quick Wins”Differentiating Your InfoSec Company: Getting Some “Quick Wins”
Differentiating Your InfoSec Company: Getting Some “Quick Wins”
 
Introduction to EntrepreneurshipPage 21 of 27Business Plan for a
Introduction to EntrepreneurshipPage 21 of 27Business Plan for aIntroduction to EntrepreneurshipPage 21 of 27Business Plan for a
Introduction to EntrepreneurshipPage 21 of 27Business Plan for a
 
Business plan by Engr. Imran Tanvir
Business plan by Engr. Imran TanvirBusiness plan by Engr. Imran Tanvir
Business plan by Engr. Imran Tanvir
 
Summertime IT Marketing an Hour a Week
Summertime IT Marketing an Hour a WeekSummertime IT Marketing an Hour a Week
Summertime IT Marketing an Hour a Week
 
Business Planning by Bode Pedro
Business Planning by Bode PedroBusiness Planning by Bode Pedro
Business Planning by Bode Pedro
 

More from Content Marketing Institute

2022 Content Marketing for Demand Generation Survey: Market Brief
2022 Content Marketing for Demand Generation Survey: Market Brief2022 Content Marketing for Demand Generation Survey: Market Brief
2022 Content Marketing for Demand Generation Survey: Market BriefContent Marketing Institute
 
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022Content Marketing Institute
 
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022Content Marketing Institute
 
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
 
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...Content Marketing Institute
 
Content Marketing Video & Visual Storytelling Survey
Content Marketing Video & Visual Storytelling SurveyContent Marketing Video & Visual Storytelling Survey
Content Marketing Video & Visual Storytelling SurveyContent Marketing Institute
 
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
 
Cooking Up Content with the Content Marketing Institute
Cooking Up Content with the Content Marketing InstituteCooking Up Content with the Content Marketing Institute
Cooking Up Content with the Content Marketing InstituteContent Marketing Institute
 
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021Content Marketing Institute
 
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021Content Marketing Institute
 
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
 
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
 
Virtual Events - Sponsor and Exhibitor Checklist
Virtual Events - Sponsor and Exhibitor ChecklistVirtual Events - Sponsor and Exhibitor Checklist
Virtual Events - Sponsor and Exhibitor ChecklistContent Marketing Institute
 
Technology Content Marketing 2020: Benchmarks, Budgets, and Trends
Technology Content Marketing 2020: Benchmarks, Budgets, and TrendsTechnology Content Marketing 2020: Benchmarks, Budgets, and Trends
Technology Content Marketing 2020: Benchmarks, Budgets, and TrendsContent Marketing Institute
 
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and TrendsManufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and TrendsContent Marketing Institute
 
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
2020 Content Marketing Benchmarks, Budgets, and Trends - North America2020 Content Marketing Benchmarks, Budgets, and Trends - North America
2020 Content Marketing Benchmarks, Budgets, and Trends - North AmericaContent Marketing Institute
 
Survival Guide: How to Navigate the Wilds of Social Media for Content Marketing
Survival Guide: How to Navigate the Wilds of Social Media for Content MarketingSurvival Guide: How to Navigate the Wilds of Social Media for Content Marketing
Survival Guide: How to Navigate the Wilds of Social Media for Content MarketingContent Marketing Institute
 
B2C Content Marketing 2019 - Benchmarks, Budgets, and Trends
B2C Content Marketing 2019 - Benchmarks, Budgets, and TrendsB2C Content Marketing 2019 - Benchmarks, Budgets, and Trends
B2C Content Marketing 2019 - Benchmarks, Budgets, and TrendsContent Marketing Institute
 

More from Content Marketing Institute (20)

2022 Content Marketing for Demand Generation Survey: Market Brief
2022 Content Marketing for Demand Generation Survey: Market Brief2022 Content Marketing for Demand Generation Survey: Market Brief
2022 Content Marketing for Demand Generation Survey: Market Brief
 
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022
 
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022
 
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
 
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...
 
Content Marketing Video & Visual Storytelling Survey
Content Marketing Video & Visual Storytelling SurveyContent Marketing Video & Visual Storytelling Survey
Content Marketing Video & Visual Storytelling Survey
 
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
 
Cooking Up Content with the Content Marketing Institute
Cooking Up Content with the Content Marketing InstituteCooking Up Content with the Content Marketing Institute
Cooking Up Content with the Content Marketing Institute
 
2021 Content Management & Strategy Survey
2021 Content Management & Strategy Survey2021 Content Management & Strategy Survey
2021 Content Management & Strategy Survey
 
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
 
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021
Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021
 
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
 
CMWorld Bingo
CMWorld BingoCMWorld Bingo
CMWorld Bingo
 
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
 
Virtual Events - Sponsor and Exhibitor Checklist
Virtual Events - Sponsor and Exhibitor ChecklistVirtual Events - Sponsor and Exhibitor Checklist
Virtual Events - Sponsor and Exhibitor Checklist
 
Technology Content Marketing 2020: Benchmarks, Budgets, and Trends
Technology Content Marketing 2020: Benchmarks, Budgets, and TrendsTechnology Content Marketing 2020: Benchmarks, Budgets, and Trends
Technology Content Marketing 2020: Benchmarks, Budgets, and Trends
 
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and TrendsManufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
 
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
2020 Content Marketing Benchmarks, Budgets, and Trends - North America2020 Content Marketing Benchmarks, Budgets, and Trends - North America
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
 
Survival Guide: How to Navigate the Wilds of Social Media for Content Marketing
Survival Guide: How to Navigate the Wilds of Social Media for Content MarketingSurvival Guide: How to Navigate the Wilds of Social Media for Content Marketing
Survival Guide: How to Navigate the Wilds of Social Media for Content Marketing
 
B2C Content Marketing 2019 - Benchmarks, Budgets, and Trends
B2C Content Marketing 2019 - Benchmarks, Budgets, and TrendsB2C Content Marketing 2019 - Benchmarks, Budgets, and Trends
B2C Content Marketing 2019 - Benchmarks, Budgets, and Trends
 

Recently uploaded

Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 

Recently uploaded (20)

Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 

12 Months of Content Marketing Ideas for SlideShare

  • 1. 12 Months of Content Marketing Ideas for SlideShare By Roger C. Parker
  • 2. Welcome In his Feb. 2, 2013 article, “24 Top Content Marketing Questions Answered in Less than 140 Characters,” Joe Pulizzi called SlideShare “the most underutilized content distribution tool — and it’s not even close!” Why? What’s keeping content marketers from leveraging SlideShare? After all, SlideShare doesn’t involve a major learning curve — it leverages your existing investment in PowerPoint, or its Mac equivalent, Keynote — both iconic presentation programs familiar to all content professionals. Cost can’t be the issue. With SlideShare, you can start and do a lot for free. Even if you step up to SlideShare’s Silver and Gold “Pro” levels, monthly costs remain modest.
  • 3. So, Where Does the Problem Lie? The content marketing challenge. In a way, content itself is the biggest obstacle keeping marketers from taking better advantage of SlideShare — that is, the obstacle of coming up with content ideas for SlideShare presentations. After all, once you decide on a concept and structure for a presentation, finishing the presentation usually moves forward quite nicely. The hard part is coming up with the initial idea. To help you get over that hurdle, here are 12 easy-to-create SlideShare ideas — enough for a year’s worth of monthly presentations. These ideas are followed by tips for putting them to work, and for leveraging your completed SlideShare presentations.
  • 4. 1. Information on Buying How-to-buy information addresses the biggest obstacle that can keep prospects from buying: fear of making a mistake. By showing prospects how to make an informed purchase decision, you’re building their confidence and increasing the likelihood of making the sale. Some sample topic ideas:  10 Things to Look For when Shopping for Floor Covering  Does Your Client Services Agreement Protect You From These 8 Potential Problems? This is especially true when you simplify the buying process by breaking it into a series of steps; for example:  A 3-Step Guide to Buying a Business in Atlanta  Introducing a 4-Step Program for Publishing a Book to Build Your Brand This approach also offers an easy way to educate your market about the quality you offer and differentiate your firm from the competition.
  • 5. 2. Questions to Ask Buyers often default to price as a standard of comparison because they do not know what else to look for or how to evaluate quality and value. Creating SlideShare content around “Questions to ask” reflects your interest in helping customers make the right choices. Potential topics could include:  6 Questions to Ask when Refinancing Your Home  8 Questions to Ask When installing a Home Theater System  10 Questions to Ask a Book or Writing Coach  9 Questions to Ask Before Starting Relationship Counseling The more you fine-tune your empathy and listening skills, the easier it will be to craft presentations from your market’s point of view.
  • 6. 3. Mistakes to Avoid Take a good look at your prospects, clients, and customers. What separates the winners from the losers? What are the biggest mistakes you see being made over and over again? Simply identify the most frequently made mistakes your customers might encounter — followed by suggestions for avoiding them; for example:  10 Common Mistakes Made by Trade Show Exhibitors  Top 10 Mistakes Made by First-time eBook Authors  Don’t Make These 12 Mistakes When Leasing a Copier! “Mistakes” presentations are very easy to create. Once you identify the main theme and list the mistakes, you’ll find it easy to offer alternatives and suggestions that place your business — and your insight — in a favorable light.
  • 7. 4. Trends What are the latest developments in your field? What are the changes in the economy, government regulations, demographics, international trade, climate, or technology that your market is currently dealing with? And, more importantly, how are these trends creating threats, or opportunities, your clients and prospects must address? Topics like, 6 Possible Results of Rising Interest Rates or 8 Ways Changing Medicaid Reimbursement Legislation Can Reduce Discretionary Spending help you keep your market informed while you describe how you can help your market anticipate changes and — with your help — make the adjustments they need to remain successful. The best part of offering topics like trends or predictions is that your market will soon begin to think of you as an informed “insider.”
  • 8. 5. Symptoms What are the warning signs or signals your clients and prospects should watch out for in order to avoid falling victim to a business challenge or missing out on a key opportunity? Describing indicators that your clients or prospects might not be aware of, and offering steps they can take to minimize negative consequences (or take maximum advantage of positive situations), can help raise your business’s profile as a trusted adviser that is concerned with its clients’ success. To do this, try topics like:  7 Signs of Impending Cash Flow Problems  5 Warning Signs of Impending Client Defections  8 Signs of Job Burnout
  • 9. 6. Strategies Strategies describe recommended courses of action for achieving goals and handling specific situations. Content that focuses on strategies can be used to reduce your clients’ and prospects’ fear of the unknown and, simultaneously, give you an opportunity to promote your competence and the range of solutions you offer. For example:  6 Steps to Permanent Weight Loss  8 Steps to Better Pictures with Your Digital Camera  12 Ways to Reduce Marketing Costs  12 Strategies For Boosting Your Child’s SAT Scores
  • 10. 7. Definitions Another easy SlideShare presentation topic is to define and clarify the meaning of the words most frequently used in your industry. To get started, think about what the terms and buzzwords are that your customers and prospects must know? Or, put another way, use your SlideShare content to demystify commonly misused or misunderstood words in your field.  10 Contract Terms to Review Before Refinancing  8 Important E-Commerce Terms  12 Key Diet and Exercise Terms
  • 11. 8. Resources One of the easiest ways to project an image of knowledge, credibility, and helpfulness is to identify and recommend the best books, tools, or most useful websites in your field. Offering annotated lists like these reflect your understanding of the industry landscape and the most relevant offerings in your field. It also gives you an opportunity to demonstrate that your business is qualified to make intelligent comments and recommendations.  6 Recommended Books for Parents of Children Who Stutter  10 Important Websites for Competitive Research  10 Top Resources for Stock Photographs and Artwork
  • 12. 9. Qualifications What are the resources and skills your market needs to achieve its goals? Qualifications can take many forms, such as attitudes, budget resources, experiences, knowledge, tools, or training. Here are some variations on the qualifications idea:  4 Skills Needed to Redecorate Your Home  6 Attitude Adjustments that Will Help You Lose 25 Pounds  10 Tools You’ll Need to Remove Overhanging Branches
  • 13. 10. Enhancements Because they do not know all possible options, many customers and clients may not have purchased a complete solution to their problems. Because the sellers did not fully describe all options, or because the buyer’s needs have changed, prospects may not be obtaining full value from their original purchases. In these situations, you’ll be providing valuable assistance by describing ways they can obtain more satisfaction, such as:  10 Ways to Get the Most out of Your Digital Camera  5 Ways to Keep Your Automobile Showroom Fresh  10 Ways to Protect Your Firm’s Financial Assets
  • 14. 11. Best Practices Best practices differ from strategies and procedurals because they provide more opportunities to include stories and specific examples. Whereas “strategies” (see #6) implies “how to” practicality, best practices communicate selectivity and a focus on accomplishment and efficiency, such as:  7 Essentials of Author Profitability  12 Profiles in Successful Entrepreneurial Life-Work Balance  10 Keys to Sustained Growth Best practices can also take on a life of their own when you enhance your approach by interviewing leading figures in your field and using the ensuing transcriptions as source material for your SlideShare presentations.
  • 15. 12. Metrics Metrics are measurements you share to help your market evaluate and improve their current efforts. Metrics replace habit and hope with quantifiable data. By showing what’s working, and what’s not working, metrics can highlight areas of improvement which might coincide with your firm’s products and services. Examples include:  Are Your Email Newsletters Working? 6 Metrics To Track  8 Tools to Track Customer Satisfaction  7 Ways to Use Google Analytics To Monitor Your Content’s Effectiveness
  • 16. What Do These Topics Have In Common?  They are evergreen topics: The subject matter will never go out of date.  Familiarity: Each topic is based on information you already know, although the information will likely be highly desired by your prospects, clients, and customers.  Relevance: Each presentation addresses issues of critical importance to your market.  List-based: Each presentation topic includes a number, which makes it easy for you to identify the main ideas in your presentation and organize them into the right order.  Format: Each presentation topic shares your expertise in an editorial, or “news,” format (instead of as “advertising”).
  • 17. Tips For Preparing Your Slideshare Presentations  Focus: Limit each slide to a single idea.  Organize: Start your presentation by discussing the relevance of the information that follows, present your ideas, then conclude by reviewing the importance of the ideas and the next step you want your prospects or clients to take.  Expand: Expand each idea into a linked blog post or article that provides more-detailed information.  Serialize your presentations: Consider breaking each of the above presentation ideas into a multi- part presentation posted at weekly or bi-weekly intervals. Each installment can create “news” value and enhance your search engine presence.  Enhance: After uploading your presentations, add audio narration and/or insert relevant YouTube videos.  Recycle: Reformat your ideas as podcasts, videos, or speeches. Each year, prepare a “best of” compilation. To get started on the road to SlideShare content marketing success, build your ideas into your editorial calendar, assign one of the above ideas to each of the 12 upcoming months, and then delegate and schedule the activities required for each presentation. You’ll soon be on the road to consistent and increased SlideShare content marketing success.
  • 18. About the Author Roger C. Parker is a content coach, speaker, and mind mapping resource who has written over 40 bestselling design and marketing books. Roger’s clients have ranged from start-ups to Apple, Microsoft, Mindjet, and Yamaha. Save time preparing your next book, ebook, or premium by downloading his free workbook, 99 Questions to Ask Before You Start to Write. Vist Roger’s website Published & Profitable, follow him on Twitter @RogerCParker or email him at RCPcontent@gmail.com. About the Content Marketing Institute The Content Marketing Institute (CMI) is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content Marketing World event is the largest content marketing- focused event. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. Get more content marketing resources at ContentMarketingInstitute.com. CMI is a division of Z Squared Media, a 2012 Inc. 500 company. For more helpful tips on using SlideShare in your content marketing efforts, read “The Marketer’s Guide to SlideShare,” a CMI Book by Todd Wheatland.