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What are the latest developments in your field? What are the changes in the economy, government
regulations, demographics, international trade, climate, or technology that your market is currently
dealing with? And, more importantly, how are these trends creating threats, or opportunities, your
clients and prospects must address?
Topics like, 6 Possible Results of Rising Interest Rates or 8 Ways Changing Medicaid Reimbursement
Legislation Can Reduce Discretionary Spending help you keep your market informed while you describe
how you can help your market anticipate changes and — with your help — make the adjustments they
need to remain successful.
The best part of offering topics like trends or predictions is that your market will soon begin to think of
you as an informed “insider.”