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About the Author
Roger C. Parker is a content coach, speaker, and mind mapping resource who has
written over 40 bestselling design and marketing books. Roger’s clients have ranged
from start-ups to Apple, Microsoft, Mindjet, and Yamaha. Save time preparing your
next book, ebook, or premium by downloading his free workbook, 99 Questions to
Ask Before You Start to Write. Vist Roger’s website Published & Profitable, follow
him on Twitter @RogerCParker or email him at RCPcontent@gmail.com.
About the Content Marketing Institute
The Content Marketing Institute (CMI) is the leading global content marketing education and training
organization. CMI teaches enterprise brands how to attract and retain customers through compelling,
multi-channel storytelling. CMI’s Content Marketing World event is the largest content marketing-
focused event. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic
consulting and content marketing research for some of the best-known brands in the world. Get more
content marketing resources at ContentMarketingInstitute.com. CMI is a division of Z Squared Media,
a 2012 Inc. 500 company.
For more helpful tips on using SlideShare in your content marketing efforts,
read “The Marketer’s Guide to SlideShare,” a CMI Book by Todd Wheatland.