40. DOVE
Women want to feel confident about themselves but the
marketing messages of the beauty industry has made this
difficult.
HOW CAN BRAND HELP?.
By celebrating real beauty and telling the truth about all
the tricks the industry plays.
(Empowerment storytelling)
41. LYNX
Average blokes want to desired by gorgeous girls but they
aren’t because such women are out of their league.
HOW CAN BRAND HELP?
It can turn average blokes into sex gods.
(Telling a lie to comic effect)
42. OLD SPICE
Average blokes want to desired by gorgeous girls but they
aren’t because such women are out of their league.
HOW CAN BRAND HELP?
It can turn average blokes into sex gods.
(Telling a lie to comic effect)