A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, serving as a guide for the creation of new materials. It seems simple. Yet developing an effective creative brief is far more difficult that it may first seem. Learn more about the creative brief and download our free creative map template for 11 critical questions to help you craft a killer creative roadmap.

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The Importance of a
Creative Brief

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What is a Creative Brief?
Identifies the
important key
benefits for a
campaign or launch
Serves as a
guide for the
creation of new
materials.
Tells the story and
explains why it’s
important to the
audience
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3. ©2018 CG Life. Confidential.
Why is a Creative Brief Important?
A good creative brief
builds a consensus
for one important,
key benefit
A poor creative brief
can waste time and
money

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Best Practices for Your Creative Brief
Keep it short and sweet
Identify 1 simple, key benefit
Use proof to support the
key benefit
Get team consensus
Choose your audience
Define a Call-to-Action
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Get Cracking, But Be Brief

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Questions?
What will you say?
How will you say it?
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Not Sure?
Say no more. Contact us @ CG Life
Need more answers? Check out our Life Lessons
Need more words? Read about creative briefs