1. What Does Your LinkedIn
Headline Say About You?
Original article by Laura Smith-Proulx

2. Did you realize LinkedIn has
a built-in marketing and
search engine-friendly
capability that is easy to use
– and often overlooked?
Well, neither do most job
hunters.

3. The best 120 characters of
keyword optimization you
can find for a job search,
your LinkedIn Headline (or
title) is a major piece of the
puzzle that can help
recruiters locate your skills.

4. If you're one of the many that loaded up this
field with your current job title (such as "Vice
President of Operations" or "Sales Executive"),
or worse yet, used it to declare your
unemployed status, you're missing out on a
great opportunity to market yourself!

5. Instead, I recommend presenting your brand
and goal in your LinkedIn Headline, using some
self-promotion plus a label that gives you a
fighting chance of being located by a keyword
search.

6. Here are some LinkedIn
Headline comparisons for
your perusal, taken from
actual profiles...

7. William Jones, Unemployed and Looking

8. John Taylor, Operations Director and Manager |
Cost Control & Efficiency Improvement at AT&T

9. Bill Ford, Project Manager at Sun Microsystems

10. Anne Wilson, Providing Innovative Business
Solutions by Leveraging Technology

11. James Hardin, Pursuing Product Management &
Quality Consulting Assignments in Dallas

12. Carson Anderson, IT Systems and
Management With Government and Nonprofit
Experience

13. Douglas Harding, Enterprise Technology Leader
| Principal Network Engineer | Network Architect |
Team Leader

14. Which do you believe increase findability?
What makes you want to read further or fails to
pique your interest?
And of course, which of these are too general
to tell you anything about the candidate's
brand?

15. I hope this makes you take a closer look at your
own LinkedIn Headline.
Maybe there is a better, more strategic way to
convey your value and goals, while sticking to
that 120-character limit.

16. Read The Original Article!
We hope you enjoyed this presentation!
Click here to read the original article by Laura
Smith-Proulx on CAREEREALISM.com.