101 Sales Playbook

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A sales playbook is a solution with different silos for each challenge in a sales cycle. It can be used to set up tactics or methods that characterizes the roles and responsibilities for you (and your sales team).

Vertrieb

SALES
PLAYBOOK
BUSINESSMOJOS
WeBelieve,BusinessNeverSleeps

WHATISTHETRICKIESTQUESTIONIN
SALESANDMARKETING?
Whyisitthatmarketingautomationsolution,
CRM,analytics,callanalyticscomeinseparate
silos?
OObviously,thenthetrickiestquestionis:can’t
we integrate these solution and simplify
sales.
But,How?
UseaSalesPlaybook
EVERY SALES AND MARKETING TEAM,
JUGGLESWITH MULTIPLEPLATFORMSTO
GETTHEWORKDONE.
1
BUSINESSMOJOS
WeBelieve,BusinessNeverSleeps

WHAT’SASALES
PLAYBOOK?
A salesplaybookisasolutionwithdiﬀerent
silosforeachchallengeinasalescycle.Itcan
be used to setup tacticsormethodsthat
characterizestherolesandresponsibilitiesfor
you(andyoursalesteam).
2
BUSINESSMOJOS
WeBelieve,BusinessNeverSleeps

Prospect
analysistoolkit
Customer
buyingjourney
mapper
Marketingand
salescollateral
room
Analyticsand
intelligence
dashboards
Competitor
analysistoolkit
WHATARETHECOMPONENTSOFA
SALESPLAYBOOK?
Workﬂow
maps
3
BUSINESSMOJOS
WeBelieve,BusinessNeverSleeps

WHYDOYOU
NEEDASALESPLAYBOOK?
Salesstreamlinetheactivities
ofsalesandmarketingteam
accordingtotheprospect
positioninsalesfunnel.
Salesplaybookisone-stop
solutionhelpsalesteamsto
track,analyzeandremodel
marketingtactics.
Salesplaybookbrings
togethervariousmarketing
subsystems(CRM,MAPand
Analytics)together.
Salesplaybookhelpsto
frameclearobjectives,
identifymetricsfor
measurement
4
BUSINESSMOJOS
WeBelieve,BusinessNeverSleeps

APLAYBOOKCANSIMPLIFY
SCENARIOSLIKE:
Inductingnewhires
DeﬁningSalesProcess
Addingafreshsales
initiatives
NewProductlaunch
NewSalesPractice
Thusit’salethaladdition
toasalesteam’sarsenal.
5
BUSINESSMOJOS
WeBelieve,BusinessNeverSleeps

HOW DOESASALESPLAYBOOKHELPIN
LEADCONVERSION?
Salesplaybookusers
collaborateonan
average4%more for
deﬁningparametersof
selectingaqualiﬁed
leadthannon-users.
Businessdevelopment
eﬀectivenessincreases
upto7percentwhen
bestinclass
organizationsusing
playbooktechnology.
Playbooksenables
marketingteamshelp
salesteam tocontribute
tosalescontent24%
eﬀectivelythanteams
whodon’tusesales
playbooks.
Playbookadoptionhas
ledto9%increased
deliveryofcustom
marketingcontent
comparedto
organizationwithout
thistechnology.
ABERDEENSURVEYONPLAYBOOKEFFECTIVENESSCHALKSOUTTHESENUMBERS:
6
BUSINESSMOJOS
WeBelieve,BusinessNeverSleeps

IWANTTOUNLEASHFULLPOWEROF
MYINSIDESALESTEAM
ABOUTBUSINESSMOJOS-“ABusinessNeverSleeps”
BusinessMojos enables businesses to achieve the agility and acceleration via its lead
managementoﬀeringsspecializinginInsideSalesaswellasProductandServicesMarketingby
employingaholisticapproach-People,Process,TechnologyandAnalytics.BM workswith
Product&ServicesTechnologyBusinessesrangingfrom startupstoestablishedorganizations.
Ourvisionistoworkasatrueextendedteam ofsalesandmarketingexpertsforourclients.
BUSINESSMOJOS
WeBelieve,BusinessNeverSleeps

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