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T H E 3 0 B E S T B O O K S
F O R O N L I N E M A R K E T I N G
Psychology &
Neuromarketing
Virality
Isn't Born.
It's Made.
Jonah Berger
How to Win Friends
and Influence People
by Dale Carnegie
Influence:
The Psychology of
Persuasion
by Robert Cialdini
Hooked:
How to Build Habit-
Forming Products
by Nir Eyal
Predictably
Irrational
by Dan Ariely
Make Ideas Happen
by Scott Belsky
Contagious: Why
Things Catch On
by Jonah Berger
Made to Stick
by Chip & Dan Heath
Thinking Fast
and Slow
by Daniel Kahneman
The Culting of
Brands: Turn Your
Customers into
True Believers
by Douglas Atkin
Smartcuts: How
Hackers, Innovators,
and Icons Accelerate
Success
by Shane Snow
Buy-ology
by Martin Lindstrom
Extraordinary
Popular Delusions
and the Madness
of Crowds
by Charles Mackay
Marketing,
Growth, and
Social Media
Make it simple.
Make it memorable.
Make it inviting to look at.
Make it fun to read.
Gary Vaynerchuk
Tribes
by Seth Godin
Inbound Marketing
by Brian Halligan
and Dharmesh Shah
Jab, Jab, Jab,
Right Hook
by Gary Vaynerchuk
Traction
by Gabriel Weinberg
and Justin Mares
To Sell is Human
by Daniel Pink
Everything I Know
by Paul Jarvis
The New Rules of
Marketing & PR
by David Meerman
Scott
Youtility: Why Smart
Marketing Is about
Help Not Hype
by Jay Baer
The 22 Immutable
Laws of Marketing
by Al Ries and Jack
Trout
Online Writing
& Advertising
Bird by Bird by Anne Lamott
Everybody Writes by Ann Handley
On Writing by Stephen King
Epic Content Marketing by Joe Pulizzi
Nicely Said by Nicole Fenton and Kate Kiefer Lee
The Robert Collier Letter Book by Robert Collier
Ogilvy on Advertising by David Ogilvy
On Writing Well by William Zinsser
Style: The Art of Writing Well by F.L. Lucas
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