Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
“the amount a user shares
today is twice the amount
they shared a year ago”
- Zuckerberg’s Law
“it won’t be long before So...
How do you use social
to drive traffic?
Queue your updates
Traction
• 800 Paying Users
• $150,000 annual revenue run rate
• 97% margins
• 55,000 users, growing 40% per month
• 1.5 m...
Milestones
- Launched web app
January 2011
- 55,000 users ($150K revenue)
October 2011
- Launch the API
October 2011
- Int...
Business Model
• Freemium model with consistent 2% conversion
from Free to Paid plans
• 5% churn equates to a LTV of $240 ...
Social Media
Landscape
• Of 200M daily Tweets, 55% contain links
• 4 billion items shared on Facebook per day
• Zuckerberg...
The effect of Buffering
“Buffer Finds Tweet Scheduling
Can Increase Clicks by 200%”
A sharing standard
- 6 integrations so far
- in talks with Reeder,
Pocket and Feedly
- We plan to become
the default shari...
Competition
• Dashboards: Hootsuite, CoTweet, TweetDeck,
Seesmic
• Intelligent sharing: CrowdBooster, SocialFlow,
Timely, ...
Team
Joel Gascoigne
Co-Founder, took the idea to revenue in 7 weeks, Masters in CS
Leo Widrich
Co-Founder, marketeer, took...
founders@bufferapp.com
The slide deck we used to raise half a million dollars
Upcoming SlideShare
Loading in …5
×

of

The slide deck we used to raise half a million dollars Slide 1 The slide deck we used to raise half a million dollars Slide 2 The slide deck we used to raise half a million dollars Slide 3 The slide deck we used to raise half a million dollars Slide 4 The slide deck we used to raise half a million dollars Slide 5 The slide deck we used to raise half a million dollars Slide 6 The slide deck we used to raise half a million dollars Slide 7 The slide deck we used to raise half a million dollars Slide 8 The slide deck we used to raise half a million dollars Slide 9 The slide deck we used to raise half a million dollars Slide 10 The slide deck we used to raise half a million dollars Slide 11 The slide deck we used to raise half a million dollars Slide 12 The slide deck we used to raise half a million dollars Slide 13
Upcoming SlideShare
SEOmoz Pitch Deck July 2011
Next
Download to read offline and view in fullscreen.

1,204 Likes

Share

Download to read offline

The slide deck we used to raise half a million dollars

Download to read offline

This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

The slide deck we used to raise half a million dollars

  1. “the amount a user shares today is twice the amount they shared a year ago” - Zuckerberg’s Law “it won’t be long before Social Media Marketing will surpass SEO” - Donanza Social, the most important trend
  2. How do you use social to drive traffic?
  3. Queue your updates
  4. Traction • 800 Paying Users • $150,000 annual revenue run rate • 97% margins • 55,000 users, growing 40% per month • 1.5 million updates Buffered
  5. Milestones - Launched web app January 2011 - 55,000 users ($150K revenue) October 2011 - Launch the API October 2011 - Integrated in 50 apps December 2011 - 100,000 users ($288K revenue) January 2012 - 1 million users ($3.6M revenue) January 2013
  6. Business Model • Freemium model with consistent 2% conversion from Free to Paid plans • 5% churn equates to a LTV of $240 and allows us to pay up to $5 to acquire a free user • At 1M users, our projected revenue is $3.6M
  7. Social Media Landscape • Of 200M daily Tweets, 55% contain links • 4 billion items shared on Facebook per day • Zuckerberg’s Law shows exponential growth of sharing • Traffic through social is soon to surpass traffic from search
  8. The effect of Buffering “Buffer Finds Tweet Scheduling Can Increase Clicks by 200%”
  9. A sharing standard - 6 integrations so far - in talks with Reeder, Pocket and Feedly - We plan to become the default sharing standard in any app
  10. Competition • Dashboards: Hootsuite, CoTweet, TweetDeck, Seesmic • Intelligent sharing: CrowdBooster, SocialFlow, Timely, Buffer • Publishers: Shareaholic, AddThis, yoono, Buffer • Scheduling apps: SocialOomph, Twaitter, LaterBro, Twuffer • Our differentiation: a platform approach Competitive Landscape
  11. Team Joel Gascoigne Co-Founder, took the idea to revenue in 7 weeks, Masters in CS Leo Widrich Co-Founder, marketeer, took Buffer from 200 to 55,000 users Advisors Guy Kawasaki Former Chief Evangelist of Apple. Co- Founder of Alltop. Author of ten books Hiten Shah CEO / Co-Founder of KISSmetrics. Previously started CrazyEgg & ACS Previous Investors
  12. founders@bufferapp.com
  • KatieChambers17

    Nov. 23, 2021
  • DatNguyen756

    Sep. 18, 2021
  • ssuserdc4ef6

    Sep. 9, 2021
  • AprilMHamm

    Aug. 10, 2021
  • topex4real2003

    Jul. 22, 2021
  • DeepakPrakash51

    Jul. 17, 2021
  • vishnugoyal1

    Jun. 6, 2021
  • aayush045

    Apr. 11, 2021
  • myofibre

    Mar. 26, 2021
  • Kaisen2350

    Feb. 17, 2021
  • PatriciaCorreaVelasq

    Feb. 17, 2021
  • NiclasSchlesingerLSS

    Feb. 16, 2021
  • AyushMech

    Dec. 12, 2020
  • hiloaloha

    Dec. 10, 2020
  • creativerajat

    Nov. 26, 2020
  • fomitchov

    Nov. 25, 2020
  • seogenius

    Nov. 12, 2020
  • beeefy

    Sep. 14, 2020
  • JustinLynn1

    Sep. 10, 2020
  • rdorado

    Sep. 8, 2020

This is the pitchdeck we used to raise half a million dollars from Angel investors. More here: http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx

Views

Total views

6,867,098

On Slideshare

0

From embeds

0

Number of embeds

6,044,796

Actions

Downloads

23,024

Shares

0

Comments

0

Likes

1,204

×