Active Lifestyle Event Experience Survey - Event Participants are seeking a Unified Digital Experience
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The Event Experience Survey sheds light on how athletes create, share and consume content at active lifestyle events. Athletes were asked about the types of content they share, where they share, and what type of content and opportunities they’d like to see in a unified digital experience.
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Active Lifestyle Event Experience Survey - Event Participants are seeking a Unified Digital Experience
- 2. We surveyed 528 athletes about the content they value most at events Obstacle Course Racing 261 114 96 57 Running OCR Triathlon Other QUESTION: WHAT IS YOUR PRIMARY SPORT?
- 4. While 95% share pictures, there is a wide range of content being shared at events QUESTION: WHAT TYPES OF EVENT CONTENT DO YOU SHARE? 95% 54% 41% 40% 33% 32% 29% 2%
- 5. While Facebook is king, event content lives on many channels QUESTION: WHERE DO YOU SHARE EVENT CONTENT? 95% 60% 53% 38% 23% 14% 11% 4% 2%
- 6. Events Recaps and Insights Event Coverage Product Reviews and How-to Tips Nutrition Advice Athlete Stories Training Tips
- 7. Information about event preparation and training is highly valued QUESTION: HOW VALUABLE WOULD THE FOLLOWING ITEMS BE ON A DEDICATED EVENT APP? 82% 66% 62% 50% 49% 43% Course Preview and Analysis Expert Race Tips Event Q&A Event Training Plans Product Recommendations View Products Used by Pros
- 8. QUESTION: HOW VALUABLE WOULD THE FOLLOWING ITEMS BE ON A DEDICATED EVENT APP? 79% 72% 66% 65% 47% Race Updates Photos Race Recaps Videos Stories For event coverage, participants value a range of content types
- 9. QUESTION: HOW VALUABLE WOULD THE FOLLOWING ITEMS BE ON A DEDICATED EVENT APP? Opportunities to work with and engage brands is highly valued at events 84% 75% 73% 71% Brand Ambassador Opportunities Product Review Opportunities Brand Promotions Product Discounts
- 10. QUESTION: HOW VALUABLE WOULD THE FOLLOWING ITEMS BE ON A DEDICATED EVENT APP? 59% 45% 31% Connect with Participants Connect with Pros Find Local Coaches
- 11. Social Channels Online & Retail Stores Coaches Event Sites Pro Athlete Channels Blogs & Forums Overcoming content noise and confusion at events
- 12. Participants are seeking a digital platform that unifies event preparation, coverage, community, and brand opportunities. QUESTION: WOULD YOU DOWNLOAD A DEDICATED EVENT APP TO ACCESS THE FOLLOWING FEATURES? 84% 75% 69% 67% 64% 55% Course Preview & Anlaysis Connect with Fellow Participants Brand Offers Crowd-Sourced Event Coverage Expert Event Tips Product Reviews & Advice
- 13. While sharing abounds around events, the key information participants are seeking is often fragmented and hard to access. Participants are looking for a consolidated event platform Crowd-Sourced Event Coverage Course Analysis Training Tips Brand Offers Product Advice Event Community
- 14. EVENT2 MONTHS 1 MONTH 2 WEEKS 1 MONTH BRAND OPPORTUNITIES ATHLETE IQ COMMUNITY EXPERT ADVICE & TIPS EVENT PREPARATION EVENT COVERAGE Athlete IQ provides crowd-sourced event coverage for active lifestyle events. We give brands first row access to the conversation that get shared and cherished at event. We give participants a unified digital event experience.
- 15. EVENTS BRANDS Bryan Ferguson Bryan@athlete-iq.com Matthew Meiklejohn Matt@athlete-iq.com Want Athlete IQ to cover your next event? Want to be part of the action?
- 16. SUMMARY While event content, the content participants need about training, products, brands is fragmented and hard to CONTACT Bryan Ferguson bryan@athlete-iq.com AthleteIQ.com
- 17. PARTICIPANTS Find Value in a range EVENT PREPARATION EVENT COVERAGE EVENT COMMUNITY PRODUCTS 82% 66% 62% 50% Course Preview and Analysis Expert Race Tips Event Q&A Event Training Plans 59% 45% 31% Connect with Participants Connect with Pros Finding Local Coaches 49% 43% View Top Products Used at Event View Products Used by Pros 79% 72% 66% 65% 47% Race Updates Photos Race Recaps Videos Stories
- 18. EVENT PARTICIPANTS ARE LOOKING FOR OPPORTUNITIES 84% 75% 69% 67% 64% 55% Course Preview & Anlaysis Connect with Fellow Participants Brand Offers Crowd-Sourced Event Coverage Expert Event Tips View Top Event Products
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- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
- Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”