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WEBINAR
How to Boost Brand Conversation
on Social Media
While you wait, please make sure your media
player (located at the bottom right of your
screen) is downloaded and unmuted so that
you can hear us during the webinar.
#BoostYourSocial
Juliet Carnoy
Sr. Marketing Manager at Pixlee
julietcarnoy
linkedin.com/in/juliet-carnoy
Lucy Hitz
Head of Marketing Communications at
Simply Measured
LLHitz
linkedin.com/in/lucy-hitz
Information, data and drawings embodied in this deck is strictly confidential and is supplied on the understanding that it will be held confidentially and not disclosed to third parties without the prior written consent of Pixlee Inc.
Welcome
&
Today’s Agenda
Welcome
The Value of User-Generated Content
The Golden Rule: Hashtag Visibility
Why Is Social Listening Important?
• Identify Peak Days and User Behavior
• Find Your Influencers
• Create an Effective Social Strategy
The Channels You’ll Need
• Social Media
• Website
• Live Displays
• Email Marketing
Checklist
Q&A
& #BoostYourSocial
&
The Value of User-Generated Content
&
The Golden Rule: Hashtag Visibility
Why Is Listening Important?
&
&
Why Is Listening to Your Target Audience Important?
• Identify Peak Days of Conversation
• Find Your Influencers
• Create an Effective Social Strategy
&
Breaking Down the Layers of Social Listening
General Topic
Your Brand
Specific Brand
Offering
General Topic: Children’s Clothing
Your Brand: Gymboree
Specific Brand Offering:
#BacktoSchool
#GraphicTees
#ElephantTee
Identify Peak Days
and User Behavior
&
&
Identify Peak Days of Conversation
The highest average click-through rate (CTR) occurs between 1 pm and 4 pm,
peaking on Wednesdays at 3 pm.
&
Facebook User Behavior
Did You Know? Your Action Item
45% of Facebook users get news from Facebook.
Stay up-to-date with what’s happening locally,
nationally, and globally and leverage those
conversations with care and poise.
&
Identify Peak Days of Conversation
&
Twitter User Behavior
Did You Know? Your Action Item
77% of Twitter users feel more positive about a brand
when their tweet is replied to.
Engage with your audience. Respond and Tweet back.
&
Identify Peak Days of Conversation
&
Instagram User Behavior
Did You Know? Your Action Item
50% of all Instagram comments come within 10 hours
of posting the image.
Test out different times to post your images and notice
any trends in engagement.
&
Identify Peak Days of Conversation
Find Your Influencers
&
&
Why Use Influencers?
• Share Your Brand’s Content
• Create Unique Content
• Extend Your Reach
• Share Their Experiences
• Sell Your Products
• Increase Engagement
&
Share Your Brand’s Content
&
Create Unique Content
&
Extend Your Brand’s Reach
&
Share Their Experiences
&
Sell Your Products
&
Increase Engagement
&
Social Listening Leads to Influencer Identification
Create an Effective Social Strategy
Diversify Your Content
&
&
Diversify Your Content
Photo Content
• Local Community
• Office Culture
• DIY / Educational
• Multi-Photo / Carousel
• Feature Products Creatively
Video Content
• Live Videos
• How-To Videos
• Short Videos
Infographics
GIFs
The Channels You’ll Need
&
&
The Channels You’ll Need
&
Best-Performing Channels and Content
Most-Engaged Social Channels
Most-Engaged Content Types
&
Toyota USA’s Best Content
Local SceneryEvent Hashtag
Owned Hashtag Tagged Event
&
Track Content Success with Content Labeling
&
The Channels You’ll Need
&
Drive Traffic to Your Website
&
How Is Your Content Shared?
&
The Channels You’ll Need
&
The Channels You’ll Need
&
The Channels You’ll Need
&
juliet@pixleeteam.com
Twitter: julietcarnoy
lucy@simplymeasured.com
Twitter: LLHitz
Information, data and drawings embodied in this deck is strictly confidential and is supplied on the understanding that it will be held confidentially and not disclosed to third parties without the prior written consent of Pixlee Inc.&
Thank you!

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