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Recruitment: Candidate Experience and Storytelling Lessons from Hollywood

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With the war for talent, we can't forget that the hero in story is in fact the candidate, not the brand.
This presentation looks at how recruiters can learn to improve the candidate experience by learning some key storytelling lessons from hollywood and even ancient mythology.

Candidate experience mapping is much like planning a classic 'Hero's Journey'.
We must understand more about how the candidate feels and what they think at each stage of the candidate experience in order to optimise the end result.

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Recruitment: Candidate Experience and Storytelling Lessons from Hollywood

  1. 1. tw: @bryan_phc
  2. 2. tw: @bryan_phc
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  4. 4. Candidate Experience Movie Structure Apply Screen Assessment Results Act One Act Two (part one) Act Two (part two) Act Three Attraction Trailer tw: @bryan_phc
  5. 5. Candidate Experience Apply ScreenAttraction Assessment Results Movie Structure Act One Act Two (p1)Trailer Act Two (p2) Act Three tw: @bryan_phc
  6. 6. Candidate Experience Apply ScreenAttraction Assessment Results Joseph Campbell’s ‘A Hero’s Journey’ Meet the Mentor Tests, Allies & Enemies Call to Adventure Ordeal Return with Elixir tw: @bryan_phc
  7. 7. Candidate experience Apply Screen Assessment Results Attraction A Hero’s Journey Meet the mentor Tests, allies & enemies Ordeal Return with elixir Call to adventure tw: @bryan_phc
  8. 8. Candidate experience Apply Screen Assessment Results Attraction Special world Ordinary world Ordinary world Call to adventure Refusal of the call Meeting the mentor Crossing the threshold Tests, Allies, & Enemies Innermost cave Ordeal Reward Road Back Ressurrection Return with Elixir The Hero’s Journey A Hero’s Journey Meet the mentor Tests, allies & enemies Ordeal Return with elixir Call to adventure tw: @bryan_phc
  9. 9. Special world Ordinary world Ordinary world Call to adventure Refusal of the call Meeting the mentor Crossing the threshold Tests, Allies, & Enemies Innermost cave Ordeal Reward Road Back Ressurrection Return with Elixir The Hero’s Journey Candidate experience Apply Screen Assessment Results Attraction A Hero’s Journey Meet the mentor Tests, allies & enemies Ordeal Return with elixir Call to adventure tw: @bryan_phc
  10. 10. Special world Ordinary world Ordinary world Attraction Refusal of the call Apply Crossing the threshold Screen Innermost cave Assessment Reward Road Back Ressurrection Results The Hero’s Journey Candidate experience Apply Screen Assessment Results Attraction A Hero’s Journey Meet the mentor Tests, allies & enemies Ordeal Return with elixir Call to adventure tw: @bryan_phc
  11. 11. Special world Ordinary world Ordinary world Call to adventure Refusal of the call Meeting the mentor Crossing the threshold Tests, Allies, & Enemies Innermost cave Ordeal Reward Road Back Ressurrection Return with Elixir The Hero’s Journey Candidate experience Apply Screen Assessment Results Attraction A Hero’s Journey Meet the mentor Tests, allies & enemies Ordeal Return with elixir Call to adventure tw: @bryan_phc
  12. 12. Your world Ordinary world Their world Call to adventure Refusal of the call Meeting the mentor Crossing the threshold Tests, Allies, & Enemies Innermost cave Ordeal Reward Road Back Ressurrection Return with Elixir The Hero’s Journey Candidate experience Apply Screen Assessment Results Attraction A Hero’s Journey Meet the mentor Tests, allies & enemies Ordeal Return with elixir Call to adventure tw: @bryan_phc
  13. 13. Candidate experience Apply Screen Assessment Results Attraction A Hero’s Journey Meet the mentor Tests, allies & enemies Ordeal Return with elixir Call to adventure Who’s in control? Their world Your world Your world Their world Their world Moments between the moments Crossing the threshold Innermost cave Reward Ressurection Refusal of the call tw: @bryan_phc
  14. 14. tw: @bryan_phc
  15. 15. Your Candidate Journey Illustrated by The Wizard of Oz tw: @bryan_phc Career progression Call to adventure
  16. 16. The reluctant hero Refusal of the call tw: @bryan_phc
  17. 17. The selfless mentor Crossing the threshold tw: @bryan_phc
  18. 18. The threshold guardian Innermost cave tw: @bryan_phc
  19. 19. The enemy Ordeal tw: @bryan_phc
  20. 20. The magic token Reward tw: @bryan_phc
  21. 21. Your Candidate Journey Vs The Wizard of Oz Employees, commentators Scarcrow, tin man, Lion Shapeshifter The shape shifters Reward tw: @bryan_phc
  22. 22. The oracle Resurrection tw: @bryan_phc
  23. 23. The purpose of every movie scene Robert McKee says Deleted scenes from The Wizard of Oz tw: @bryan_phc
  24. 24. Adversity & Friction Blake Synder says tw: @bryan_phc
  25. 25. Adversity & Friction Blake Synder says tw: @bryan_phc
  26. 26. tw: @bryan_phc
  27. 27. Be Brave Live your story. tw: @bryan_phc
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With the war for talent, we can't forget that the hero in story is in fact the candidate, not the brand. This presentation looks at how recruiters can learn to improve the candidate experience by learning some key storytelling lessons from hollywood and even ancient mythology. Candidate experience mapping is much like planning a classic 'Hero's Journey'. We must understand more about how the candidate feels and what they think at each stage of the candidate experience in order to optimise the end result.

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