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Social Media Marketing: Do's and Don'ts

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Wes Hammond

Social Media Marketing: Do's and Don'ts

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Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 SOCIAL MEDIA MARKETING AT ITS BEST
AGENDA Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 1. Introduction 1. Compelling statistics 2. A social media marketing lie and truth 3. Abilities of social media 4. Do’s and Don’ts 5. HUGE announcement from Google
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Web Design and Inbound Marketing Agency • SEO, social media, blogging and email marketing • Strong design background
SOCIAL MEDIA STATISTICS Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Over 80% of Americans use social media • 93% of social media users believe a company should have a social media presence • There are nearly 1.4 billion Facebook users • 80% of Pinterest users are women – 88% have purchased a pinned product
SOCIAL MEDIA MARKETING Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 Social media combines mass media with personalized, two-way communication.
SOCIAL MEDIA MARKETING TRUTH Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 By itself, social media will likely not result in direct customer acquisitions…
WHAT MAKES A SALE? Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Awareness • Word of mouth • Positive reviews (“social proof”) • Trust
WHAT DOES SOCIAL MEDIA INFLUENCE? Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Awareness • Word of mouth • Positive reviews (“social proof”) • Trust
SOCIAL MEDIA IS MORE THAN JUST MARKETING Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Public relations • Customer service • Building brand loyalty • Collaboration • Networking
DOs AND DON’Ts Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Know your customers • Be where they are and tailor your content around them • Feel the need to be present on EVERY social media channel
DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Be active and engaged • Listen and chime in • Be overactive – Facebook & LinkedIn: 1-2 posts/day – Twitter: 3-6 tweets/day
DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Share others’ content • 80/20 rule • Only post your own content or website links
DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Be helpful • Establish and build trust • Look to sell
DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Have a personality • Be funny, witty or light-hearted (be YOU!) • Be afraid to use paid social ads (but use targeting!)
DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Plan ahead with editorial calendars • Be consistent • Forget to monitor for comments, compliments or complaints
DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Use visuals in EVERY post • Expect to GET without first GIVING
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 HUGE ANNOUNCEMENT FROM GOOGLE
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 THE MOBILE APOCALYPSE
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 MOBILE FRIENDLY • “Mobile-friendly” label shows in mobile search results • What is “mobile-friendly”? – No Flash software – Text is easily readable without zooming – Content is resized to fit the user’s screen automatically (responsive)
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 MOBILE FRIENDLY • Starting April 21st , Google will begin using mobile- compatibility as a ranking factor • Mobile-friendly websites will be favored in Google search results • Great for mobile-optimized websites • Bad for everyone else
QUESTIONS? Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747

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Social Media Marketing: Do's and Don'ts

  • 1. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 SOCIAL MEDIA MARKETING AT ITS BEST
  • 2. AGENDA Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 1. Introduction 1. Compelling statistics 2. A social media marketing lie and truth 3. Abilities of social media 4. Do’s and Don’ts 5. HUGE announcement from Google
  • 3. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Web Design and Inbound Marketing Agency • SEO, social media, blogging and email marketing • Strong design background
  • 4. SOCIAL MEDIA STATISTICS Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Over 80% of Americans use social media • 93% of social media users believe a company should have a social media presence • There are nearly 1.4 billion Facebook users • 80% of Pinterest users are women – 88% have purchased a pinned product
  • 5. SOCIAL MEDIA MARKETING Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 Social media combines mass media with personalized, two-way communication.
  • 6. SOCIAL MEDIA MARKETING TRUTH Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 By itself, social media will likely not result in direct customer acquisitions…
  • 7. WHAT MAKES A SALE? Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Awareness • Word of mouth • Positive reviews (“social proof”) • Trust
  • 8. WHAT DOES SOCIAL MEDIA INFLUENCE? Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Awareness • Word of mouth • Positive reviews (“social proof”) • Trust
  • 9. SOCIAL MEDIA IS MORE THAN JUST MARKETING Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Public relations • Customer service • Building brand loyalty • Collaboration • Networking
  • 10. DOs AND DON’Ts Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
  • 11. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Know your customers • Be where they are and tailor your content around them • Feel the need to be present on EVERY social media channel
  • 12. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Be active and engaged • Listen and chime in • Be overactive – Facebook & LinkedIn: 1-2 posts/day – Twitter: 3-6 tweets/day
  • 13. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Share others’ content • 80/20 rule • Only post your own content or website links
  • 14. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Be helpful • Establish and build trust • Look to sell
  • 15. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Have a personality • Be funny, witty or light-hearted (be YOU!) • Be afraid to use paid social ads (but use targeting!)
  • 16. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Plan ahead with editorial calendars • Be consistent • Forget to monitor for comments, compliments or complaints
  • 17. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Use visuals in EVERY post • Expect to GET without first GIVING
  • 18. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 HUGE ANNOUNCEMENT FROM GOOGLE
  • 19. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 THE MOBILE APOCALYPSE
  • 20. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 MOBILE FRIENDLY • “Mobile-friendly” label shows in mobile search results • What is “mobile-friendly”? – No Flash software – Text is easily readable without zooming – Content is resized to fit the user’s screen automatically (responsive)
  • 21. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 MOBILE FRIENDLY • Starting April 21st , Google will begin using mobile- compatibility as a ranking factor • Mobile-friendly websites will be favored in Google search results • Great for mobile-optimized websites • Bad for everyone else
  • 22. QUESTIONS? Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747