2. What will you learn from
this?
• What innovation is
• Why it’s important
• The “types” of innovation
• The “degrees” of innovation
3. What is innovation?
Hundreds of similar definitions can
be found in the literature. Here is
the Broken Bulbs definition.
“Innovation is the profitable
implementation of ideas.”
4. An innovation can increase profits
on the value side (customers value
the innovation enough to pay more
for it) . . .
5. . . . or the cost-cutting side (the
company produces a product
offering in a more efficient way).
24. . . . and many more, depending on
the author. Basically, innovation can
occur anywhere in the firm’s
product offering.
25. Note! There is another type that
needs to be considered separately.
This is “disruptive innovation,” a
term coined by Clayton Christensen.
This type of innovation refers to a
firm’s strategy.
33. Here’s a quote:
"He who innovates will have for his
enemies all those who are well off under the
existing order of things, and only
lukewarm supporters in those who might be
better off under the new."
Niccolo Machiaveli, The Prince
34. I hope you enjoyed this brief introduction
to innovation. You can learn much more
on the topic by listening to my full
audiobook online.
is.gd/innoUAE
Gordon Graham
Tel: 052 922 3352