Preparing for “Mobilegeddon” on April 21 – Google Mobile Search Changes
Mobile site? Responsive Design? New website? AAAH! Have you heard about "MobilegeddonMobile site? Responsive Design? New website? AAAH! Have you heard about "Mobilegeddon"? It’s the most significant algorithm change in Google history will be catastrophic to businesses who aren’t prepared. Let us make sense of all the buzz and relay it in terms that you’ll understand. In this 30-minute webinar, we will cover three items: what the new algorithm is, how it will affect your business, and how you can prepare for it without losing your current Google rankings, traffic, and potential clients. Learn how to protect your business and stay ahead of your competitors. https://www.seoplus.ca/blog/preparing-for-mobilegeddon-on-april-21-google-mobile-search-changes/Mobile site? Responsive Design? New website? AAAH! Have you heard about "Mobilegeddon"? It’s the most significant algorithm change in Google history will be catastrophic to businesses who aren’t prepared. Let us make sense of all the buzz and relay it in terms that you’ll understand. In this 30-minute webinar, we will cover three items: what the new algorithm is, how it will affect your business, and how you can prepare for it without losing your current Google rankings, traffic, and potential clients. Learn how to protect your business and stay ahead of your competitors. https://www.seoplus.ca/blog/preparing-for-mobilegeddon-on-april-21-google-mobile-search-changes/"? It’s the most significant algorithm change in Google history will be catastrophic to businesses who aren’t prepared. Let us make sense of all the buzz and relay it in terms that you’ll understand. In this 30-minute webinar, we will cover three items: what the new algorithm is, how it will affect your business, and how you can prepare for it without losing your current Google rankings, traffic, and potential clients. Learn how to protect your business and stay ahead of your competitors. https://www.seoplus.ca/blog/preparing-for-mobilegeddon-on-april-21-google-mobile-search-changes/
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Preparing for “Mobilegeddon” on April 21 – Google Mobile Search Changes
- 1. Brock Murray, Director of Web Marketing www.seoplus.ca | @SEOBrock | brock@seoplus.ca PREPARING FOR “MOBILEGEDDON” ON APRIL 21 – GOOGLE MOBILE SEARCH CHANGES PREPARING FOR “MOBILEGEDDON” ON APRIL 21 – GOOGLE MOBILE SEARCH CHANGES
- 2. • USE THE QUESTION PANE IN GOTOWEBINARTO ASK US QUESTIONS! • BEST QUESTION WINS A MOBILE-FRIENDLY WEBSITE FREE MOBILE WEBSITE
- 3. ABOUT BROCK MURRAY • Started as a web designer in 2002 • Designed hundreds of websites for local businesses • Established seoplus+ in 2012 • Trainer - Herzing College, Camp Tech • Contributor – SEMRush, TechSoup Canada
- 4. • What is Mobilegeddon? • How to Prepare for Mobilegeddon • Is Your Site Mobile-Friendly? • Quick Fix • Q & A • One attendee will win a FREE mobile-website!! AGENDA
- 5. MOBILEGEDDON – WHAT IS ALL THE HYPE ABOUT? MOBILE-FRIENDLINESSWILL BE A RANKING FACTOR IN MOBILE SEARCH RESULTSAS OF APRIL21
- 6. RECENT GOOGLE ALGORITHM UPDATES PANDA, PENGUIN, HUMMINGBIRD, PIGEON, MOBILE PAGE QUALITY, LINK QUALITY, SEARCH CONTEXT, LOCAL SEARCH, ACCESSIBILITY
- 7. WHY SHOULD I CARE? ACCORDING TO COMSCORE THERE ARE 24,318,000 MOBILE SUBSCRIBERSAS OF Q4 2014 MOBILEDEVICE USAGE STATS
- 8. TOTAL DIGITAL POPULATION- 2014
- 9. MOBILE-ONLY UNIQUE VISITORSINCREASE PERSONS ACCESSING DIGITAL CONTENT EXCLUSIVELY ON MOBILEHAS INCREASED BY 16%
- 10. TOTAL MINUTES SPLIT EQUALLY BETWEEN MOBILE & DESKTOP
- 11. LOCAL BUSINESS WEB TRAFFIC 20-35% TRAFFIC IS FROM MOBILE OVER 1 YEAR, WE WOULD LOSE MORE THAN 50 LEADS
- 12. HOW TO PREPARE FOR MOBILEGEDDON
- 13. MOBILE WEBSITE OPTION 1: SEPARATE URLS
- 14. Two separate websites. When someone is on desktop they see one site, when they are mobile they see a different website.
- 15. MOBILE WEBSITE OPTION 2: DYNAMIC SERVING
- 16. Website serves a different version of the site depending on the browser being used.
- 17. MOBILE WEBSITE OPTION 3: RESPONSIVE WEB DESIGN
- 18. Website automatically changes layout depending on the screen size.
- 20. IS YOUR SITE MOBILE-FRIENDLY? http://seopl.us/MBT15 TAKE THE TEST!
- 26. • What is Mobilegeddon? • How to Prepare for Mobilegeddon • Is Your Site Mobile-Friendly? http://seopl.us/MBT15 • Quick Fix RECAP
- 27. Q & A
- 29. Get in Touch Address (Head Office) 1114-2720 Queensview Drive Ottawa, ON K2B 1A5 Phone Phone : (613) 866-9327 Toll-free: (866) 980-PLUS (7587) Additional Locations Toronto: (403) 456-6438 Calgary: (647) 793-2373 Web Website: www.seoplus.ca Email: info@seoplus.ca Social Media Twitter: twitter.com/seopluscanada Facebook: facebook.com/seopluscanada Google+: google.com/+seoplusca Skype You can set up an Online chat with us via Skype Username: seopluscanada 29
Hinweis der Redaktion
- An average local business receives 20-35% mobile traffic Looking at our analytics this morning, did some quick math and figured out that if we didn’t have a mobile website, we would lose over 50 leads in a year. This would have a serious impact on our bottom line.
- I’m sure you’ve seen the option for ‘Click here to see desktop version’. This is an example of a separate URL setup. One downside to this setup is that you are maintaining two separate websites, so if you make changes to your desktop site, it doesn’t automatically make the change on your mobile site.
- Website automatically changes layout depending on the size of the screen. This isn’t ideal, and not an option that we provide to our clients unless it’s absolutely necessary. Dynamic serving is a setup where the server responds with different HTML (and CSS) on the same URL depending on the user agent requesting the page.
- Responsive web design (RWD) is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Google’s algorithms should be able to automatically detect this setup if all Googlebot user agents are allowed to crawl the page and its assets (CSS, JavaScript, and images).
- Why responsive design? We recommend using responsive web design because it: Affordable to implement and maintain (one version of your site) Really good user experience regardless of device (desktop/tablet/mobile) Google recommends it. I’ve been doing SEO for several years, and from my experience with all things being equal -- clients who have a responsive website rank higher 9 times out of 10.
- You’re either mobile-friendly or you’re not. There is no in-between or gray area. While your website may “look good” in your opinion, this does not mean that it is mobile-friendly. Use Google’s test to know for sure.
- If your website is on WordPress (a content management system) there is a plugin available that can make your website mobile-friendly in a matter of minutes. This is not a long-term solution, it should only be used as a temporary fix to ensure your website is mobile-friendly if you failed the Google test. We need to download the plugin ‘Any Mobile Theme Switcher’ on Wordpress.org and upload it to our website.
- As you can see our site is now mobile-friendly but BEWARE you should go and look at the mobile-version of your site and make sure your call-to-action/phone number/address etc are all easily accessible from the homepage. If not you risk losing potential customers.
- Blocked JavaScript, CSS and image files: In order for Googlebot to see your site as a real user would, always allow access to these files in your site’s robots.txt. Unplayable content: This consists of certain types of videos, or other content, that are not playable on mobile devices, such as license-constrained media or media that requires Flash. Faulty redirects: If you have separate mobile URLs, you must redirect mobile users on each desktop URL to the appropriate mobile URL. Mobile-only 404s: Some sites serve content to desktop users accessing a URL but show an error page to mobile users. Instead, redirect mobile users to an equivalent mobile page to avoid 404s. App download interstitials: This is when websites block the view of pages with a prompt to download the site’s native app. Instead, use a small HTML banner at the top of the page. Irrelevant cross-links: This is when users are linked to desktop-optimized pages from the mobile version of the site, and vice versa. Check your links to make sure that they point to the correct equivalent page. Slow mobile pages: In order to avoid user frustration, ensure your mobile pages load quickly. You can check your page speed with Google PageSpeed Insights.