LinkedIn is a professional networking site with over 130 million users. Companies use it to search for candidates with specific skills, check references, and contact users. Users showcase their skills and capabilities and ask and answer questions. Currently employed users can also quietly search for new opportunities. Effective use of LinkedIn involves completing your profile, connecting with contacts, joining relevant groups, using advanced search features, and creating a business page to showcase your company.

1. The Big 3 – LinkedIn
●
LinkedIn has 130 million business professionals
on one site!
●
It's growing all the time
●
Companies use it to run detailed searches, find
the perfect candidate with all the right skill,
reference check them and contact them
●
Users showcase their skills and capabilities and
ask and answer questions.
●
Currently employed users can use LinkedIn to
quietly search what's available

2. The Big 3 – LinkedIn
Case Study:
Personal Account:
http://www.linkedin.com/in/danpurchase

3. The Big 3 – LinkedIn
LinkedIn Profile Completion:
•
Your Picture should be clear and head and shoulders
shot. Business like.
•
Add your websites as 'Other' and use keywords.
•
Edit your URL
•
Use keywords in your summary, experience and
specialities
Make sure you get 3 recommendations. Ask for
•
them with personalised emails.
Drag the sections around to sure ones with most
•
value at the top

4. The Big 3 – LinkedIn
LinkedIn Tasks:
•
Join Linkedin
•
Start Connecting to People you Know
•
See your Contacts Contacts.
•
Remember your contacts are People

5. The Big 3 – LinkedIn
Connecting to People
Allow LinkedIn to access your email and send
requests
Search and select people you know and add their
email to have LinkedIn send request
Use Introductions to access people who are 2nd or 3rd
connections
Use InMails to connect to others
Used the advance people search to identify relevant
people to connect too.

6. The Big 3 – LinkedIn
LinkedIn Today
This is the section at the top of the home page
Split into three sections, recommended news
and two influencer posts
Visit the LinkedIn Today page – a news feed of
updates and blog posts LI thinks are relevant to
you.
You can follow Industries to tailor this more via
the settings tab

7. The Big 3 – LinkedIn
Joining Groups and posting/answering
questions:
•
Search for relevant groups by selecting the 'groups'
search drop down
Join groups and look to engage in discussions and
•
start new, topical threads
Consider starting a group to attract your potential
•
clients
•

8. The Big 3 – LinkedIn
Posting a Job on LinkedIn
Post your job via the Jobs, Hiring Solutions section.
Share the job via an update, post to Twitter, post to
groups and forward to up to 10 people using a
personalised message.
Check back via Manage Jobs section.
View Applicants and 'Check References'
LinkedIn displays all positions of your applicant and
highlights relevant people
Look for 1st, 2nd and 3rd degree connections and
contact them for a reference directly, via InMail or
Introductions

9. The Big 3 – LinkedIn
Using Advanced Search and Signal
Use the advanced people search to identify
relevant users to connect with
Premimum users can use the reference search
to check on people's emplyment past
Use Signal to search updates
www.linkedin.com/signal
Useful for mining for useful content and gaining
information

10. The Big 3 – LinkedIn
Creating a Business Page
Good to Showcase your staff
See who is behind the business.
Make sure the comapanies staff link to the
companies business page via their own job
desciption.
Staff must have well completed profiles to show they
keep up with technology, or it could have a negative
effect on the company.

11. The Big 3 – LinkedIn
Creating a Business Page
Overview
What type of company you are
What your company does
When it was formed
Where is is based
How it can add value
Any awards or acreditations
Add your logo
Add an interesting cover image

12. The Big 3 – LinkedIn
Creating a Business Page
Careers
Premium Service
Allows sections such as:
Jobs at...
Careers At...
More About...
Working For...
Check out Red Hat
Use the 'Add Jobs' section to enter LinkedIn's talent
mangement site.

13. The Big 3 – LinkedIn
Creating a Business Page
Products & Services
Showcase your prodcuts & services
Add promotions & special offers
Ask for reccomendations
Add a recommend button to your webiste – visit
developer.linkedin.com/plugins/recommend-button
Build recommendations to build trust!

14. The Big 3 – LinkedIn
Creating a Business Page
Insights
This tab offers updates on people that work for a
compnay under various headings:
Employees with new titles
Whare emplyees came from
Top Skills & Expertise
People with most reccomndations

15. The Big 3 – LinkedIn
Creating a Business Page
Gaining Followers
Update!
Links to latest blog posts
Press releases
News
Jobs
Ask!
Send out individual requests or share a staus
update : “We’re excited about our new company
page! “Would you be so kind as to follow us? It only
takes a few seconds using this link.”
Email Signature
Share button on your website

16. The Big 3 – LinkedIn
Creating a Business Page
Add your Groups

18. The Big 3 – LinkedIn
●
LinkedIn has 130 million business professionals
on one site!
●
It's growing all the time
●
Companies use it to run detailed searches, find
the perfect candidate with all the right skill,
reference check them and contact them
●
Users showcase their skills and capabilities and
ask and answer questions.
●
Currently employed users can use LinkedIn to
quietly search what's available

19. The Big 3 – LinkedIn
Case Study:
Personal Account:
http://www.linkedin.com/in/danpurchase

20. The Big 3 – LinkedIn
LinkedIn Profile Completion:
•
Your Picture should be clear and head and shoulders
shot. Business like.
•
Add your websites as 'Other' and use keywords.
•
Edit your URL
•
Use keywords in your summary, experience and
specialities
Make sure you get 3 recommendations. Ask for
•
them with personalised emails.
Drag the sections around to sure ones with most
•
value at the top

21. The Big 3 – LinkedIn
LinkedIn Tasks:
•
Join Linkedin
•
Start Connecting to People you Know
•
See your Contacts Contacts.
•
Remember your contacts are People

22. The Big 3 – LinkedIn
Connecting to People
Allow LinkedIn to access your email and send
requests
Search and select people you know and add their
email to have LinkedIn send request
Use Introductions to access people who are 2nd or 3rd
connections
Use InMails to connect to others
Used the advance people search to identify relevant
people to connect too.

23. The Big 3 – LinkedIn
Joining Groups and posting/answering
questions:
•
Search for relevant groups by selecting the 'groups'
search drop down
Join groups and look to engage in discussions and
•
start new, topical threads
Consider starting a group to attract your potential
•
clients
•

24. The Big 3 – LinkedIn
Groups
Join to connect with people and send messages
to people out of your network
Introduce yourself
Figure out the key players/most active
members;
Read what others are posting;
Comment on their posts
Don't sell! Use the group to engange and
comment
Start discussion threads or polls. Keep them on
topic and interesting and encourage interaction
Allow relevant jobs

25. The Big 3 – LinkedIn
Posting a Job on LinkedIn
Post your job via the Jobs, Hiring Solutions section.
Share the job via an update, post to Twitter, post to
groups and forward to up to 10 people using a
personalised message.
Check back via Manage Jobs section.
View Applicants and 'Check References'
LinkedIn displays all positions of your applicant and
highlights relevant people
Look for 1st, 2nd and 3rd degree connections and
contact them for a reference directly, via InMail or
Introductions

26. The Big 3 – LinkedIn
Using Advanced Search and Signal
Use the advanced people search to identify
relevant users to connect with
Premimum users can use the reference search
to check on people's emplyment past
Use Signal to search updates
www.linkedin.com/signal
Useful for mining for useful content and gaining
information

27. The Big 3 – LinkedIn
Creating a Business Page
Good to Showcase your staff
See who is behind the business.
Make sure the comapanies staff link to the
companies business page via their own job
desciption.
Staff must have well completed profiles to show they
keep up with technology, or it could have a negative
effect on the company.

28. The Big 3 – LinkedIn
Creating a Business Page
Overview
What type of company you are
What your company does
When it was formed
Where is is based
How it can add value
Any awards or acreditations
Add your logo
Add an interesting cover image

29. The Big 3 – LinkedIn
Creating a Business Page
Careers
Premium Service
Allows sections such as:
Jobs at...
Careers At...
More About...
Working For...
Check out Red Hat
Use the 'Add Jobs' section to enter LinkedIn's talent
mangement site.

30. The Big 3 – LinkedIn
Creating a Business Page
Products & Services
Showcase your prodcuts & services
Add promotions & special offers
Ask for reccomendations
Add a recommend button to your webiste – visit
developer.linkedin.com/plugins/recommend-button
Build recommendations to build trust!

31. The Big 3 – LinkedIn
Creating a Business Page
Insights
This tab offers updates on people that work for a
compnay under various headings:
Employees with new titles
Whare emplyees came from
Top Skills & Expertise
People with most reccomndations

32. The Big 3 – LinkedIn
Creating a Business Page
Gaining Followers
Update!
Links to latest blog posts
Press releases
News
Jobs
Ask!
Send out individual requests or share a staus
update : “We’re excited about our new company
page! “Would you be so kind as to follow us? It only
takes a few seconds using this link.”
Email Signature
Share button on your website

33. The Big 3 – LinkedIn
Creating a Business Page
Add your Groups
Add a close group for staff
A closed Client – Staff discussion group
An open group

34. The Big 3 – LinkedIn
Groups
Build your members
Share the page via other Social Platforms.
Send Invitations
Send an announcement to current members
asking them to increase the group

35. The Big 3 – LinkedIn
Tips for Effective Status Updates
An effective status update is one that
encourages another person to do something.
Share, like comment etc
1. Insert a title and link to your blog post
2. Insert a title and link to another wbsite you
like
3. Share a 'Quote of the day'
4.Give advice relevant to your Industyr or area
of speciality
5. Share a link to a YouTube Video or Slideshare
presentaion

36. The Big 3 – LinkedIn
Tips for Effective Status Updates
6. Use your status update as a way of sharing
an important announcement about your
company in a headline format ie. Press Release
7. Add links to articles in which you were
quoted or partcipated in
8. Exciting news about your company
9. Support a worthy cause
10. Jobs

37. The Big 3 – LinkedIn
Tips for Effective Company Status Updates
1. Send updates out regularly, this increase
engagement and interaction
2.Use Signal to find out what your potential
followers are interested in and post accordingly
3. Status updates that are brief, have a link and
call to action lead to greater levels of
engagement
4. Use a variety of different content types,
upload docs, newsletters, posts, success stories,
industry news and observations
5. Ask your employees and followers what they
want to see – give them a voice by asking for
them to contribute.