Henry Stuart, Founder, Visualise

1. VR Comes of Age
Henry Stuart | Co-Founder & CEO
@henrystuart | @visualise360

2. VR Comes of Age
Henry Stuart | Co-Founder & CEO
@henrystuart | @visualise360

3. Who are we?

5. QUICK HISTORY OF VR

6. 1930’s SciFi

7. 1950’s Morton Heilig’s Sensorama

8. QUICK HISTORY OF VR
NASA Experiments
NASA Experiments

9. 1990’s Arcade Group

10. 1990’s Popular Culture

11. 1990’s Popular Culture

12. …20 years go by

13. …Oculus Rift

14. …Oculus Rift

15. WHY NOW?

17. WHAT’S SPECIAL ABOUT VR?

18. IT’S EMOTIONAL

19. IT’S TRANSPORTIVE

20. IT’S MAGIC

21. IS IT GOING TO BE BIG?

22. “One day, we believe virtual
reality will become a part of daily
life for billions of people.”
Mark Zuckerberg, Founder
Facebook.

23. “One day, we believe virtual
reality will become a part of daily
life for billions of people.”
Mark Zuckerberg, Founder
Facebook.

24. “One day, we believe virtual
reality will become a part of daily
life for billions of people.”
Mark Zuckerberg, Founder
Facebook.

25. 5 million Cardboard headsets
shipped in 2015, estimated 20
million in 2016 (Google/YouTube)
VR will have it’s first billion dollar
year in 2016 (Deloitte)
VR industry set to be worth $30B in
2020 (Digi-Capital)
VR set to be BIGGER THAN TV in
2025 (Goldman Sachs)

26. PRESENCE

27. PRESENCE FACTORS*
1. FIDELITY
2. TRACKING (HEAD AND BODY)
3. HAND/BODY AWARENESS (Can you see hands, body?)
4. NATURAL INTERACTIVITY (The world acting as you would
expect)
5. (SOCIAL)
*Modified from Richard Marks, Playstation VR

28. TWO TYPES OF VR

29. CG 360 VIDEO
INTERACTIVE (& PASSIVE!) PASSIVE?
TRUE VR TRUE VR?
REAL WORLDIMAGINED/
RECREATED WORLDS
FIXED POSITION
(FOR NOW!)
POSITIONAL TRACKING

30. CG VR

31. 360 VIDEO

32. HOW DO YOU VIEW VR?

33. The Main Players

35. Web-players
Apps
YouTube
Facebook
Flickr
NON HMD
(360 Video)

36. HOW IS IT BEING USED?

37. Brand
Experiences

38. Film Trailers

39. THOMAS COOK

40. Brand
Experiences

41. Brand
Experiences

42. Brand
Experiences

43. EMPATHY VR
MSF (Doctors Without Borders)
United Nations
Epilepsy Awareness

44. PR vs ROI

45. VR PRODUCTION

46. A WHOLE NEW
MEDIUM

47. NEW MEDIUM - NEW RULES

48. KEEP IT SIMPLE
“The film (Hard World For Small
Things) presents four conversations
in parallel, all of which require
looking away from one to see and
hear the other. This doesn't play out
in a compelling, "the noise is the
sum of its parts" manner; instead, it
sees a great concept slamming
head-first into the realities of current
VR headsets, in which viewpoints
are choked into tiny fields of view,
and comfort su!ers as a result.”

49. FOCUS THE VIEWER
*Nick Bicanic - Medium.com

50. MAKE IT COMFORTABLE

51. =

52. =+
ENGAGEMENT
GREAT VR!

53. THE FUTURE OF VR?

54. CONSUMER MARKET?

55. GAMING WILL DRIVE ADOPTION

56. ENTERTAINMENT WILL FOLLOW

57. SPORT WILL FOLLOW

58. FILMS WILL FOLLOW

59. Branded shops
RETAIL WILL FOLLOW

60. Plugging purchase and pure emotion
RETAIL IN VR

61. Branded shops
RETAIL IN VR

62. 3D Scanning and Photogrammetry
RETAIL IN VR

63. Tailored VR Shopping
RETAIL IN VR

64. ‘Physical’ VR
Shopping
RETAIL IN VR

65. Guided VR Shopping
RETAIL IN VR

66. Social VR Shopping
RETAIL IN VR

67. CONTROLLERS

68. HAPTICS

69. RESOLUTION

70. HEADSET SIZE

71. AR

72. METAVERSE

73. @henrystuart | @visualise360
www.visualise.com