Marketing Vision Consulting is a global consulting company, which specializes in the development and commercialization of products and services in the life-science - pharmaceuticals, biotechnology, diagnostics, medical devices - and healthcare industry.
2. Marketing Vision Consulting LLC
Marketing Vision Consulting is a global consulting
company, which specializes in the development and
commercialization of products and services in the life
science - pharmaceuticals, biotechnology, diagnostics,
medical devices - and healthcare industry.
We provide global commercialization excellence.
3. Marketing Vision Consulting LLC
In the new world of healthcare, with a plethora of stakeholders and decisionmakers, the Marketing Vision Consulting approach leverages a deep
understanding of the complexity of the life-science and healthcare industry.
We strongly believe that there is a need to infuse commercial input and
customer insight in the early stages and throughout the product/service
lifecycle. We also believe in realizing synergies achieved by collaboration of
key business functions throughout the process. We take special pride in our
track record of numerous successful launches in various therapeutic areas
and business settings.
The Marketing Vision Consulting team comprises of accomplished
commercial, research, clinical and medical professionals who average
20+ years of life-science and healthcare industry experience across a number
of business and therapeutic areas. The MVC team provides the depth of
functional expertise, business savvy and strategic insight to help you address
your needs and realize your goals.
7. Product Development
 New Product Planning /
Product Strategy
Development
 New Product Ideation &
Gap Analysis
 TPP Development
 Regulatory Registration
Planning
 Technology Transfer
 Business Cases
 Clinical Development
Planning
 Portfolio Management
 Lifecycle Management
 Project Management –
Project Timelines, Team
Leadership & Facilitation
 Business & Financial
Planning / Budget
Planning & Forecasting
8. Medical Strategic Management
 Clinical Development & Operations
 Medical & Safety Monitoring
 Medical Affairs Platform Development - Information,
Conferences, Media
 Sales Scientific Training / Steering Committees
 Medical Strategies - Key Opinion Leader
Development, Advisory Boards, Publication Strategy
 Medical / Regulatory Collaboration
 Medical Promotional Support
 Medical Writing
 Phase IV Strategy Development
9. Market Research
 Exploratory Research
 Competitive Landscape
Research
 Commercial Assessment
 Treatment Algorithm &
Patient Flow
 Segmentation / Targeting
Research (Physician/Patient,
Attitudinal/Behavioral)
 Positioning
 Branding Research
 Promotional Campaign
Development
 Message Development
 Key Opinion Leader (KOL)
Influence Mapping
 Pricing & Reimbursement
Research
 Formulary Positioning
 Wargaming
 DTC Opportunity Assessment
 Awareness, Trial, Usage (ATU)
Study
 Message Recall
 Salesforce Effectiveness
 Promotional Material/Efforts
Assessment
10. Marketing
 Concept Evaluation & Opportunity
Assessment
 Competitive Landscape / Market
Assessment & Sizing
 Forecasting
 Business Analysis & Planning
 New Business Development
 Strategic Marketing & Planning
(Segmentation/Targeting, Positioning,
Pricing, Distribution)
 New Product Planning &
Commercialization
 Product Lifecycle Development &
Portfolio Optimization
 Brand Development
 Key Opinion Leader & Advocacy
Development & Management
 Launch Readiness / Brand
Planning
 Medical & HCP Marketing
 Consumer & Patient Marketing
 Managed Markets Marketing
 Multi-Channel Marketing
 Metrics / KPI Development
 Commercial Effectiveness &
Resource Optimization
 Customer Satisfaction
Assessment
11. Therapeutic Area Expertise
Ophthalmology
Cardiovascular
Medical Devices
Metabolics (Diabetes/Obesity)
Women’s Health
Central Nervous System Disorders
Diagnostics
GI Disorders
Antivirals/HIV
Sports Physiology
& Rehabilitation
Nutritional Health
Respiratory
Anti-infectives
Immunology
Wound Management
Dermatology & Skin Care
Oncology
Nursing
Nephrology
Transplantation
Urology
Cough & Cold Preparations
Inflammatory Disorders
Pain Disorders & Management