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Slide 1 Hot Iron Sales Services - Proprietary & Confidential
Strategy. Infrastructure. Market. Campaign.
Sell. Grow.
@BrianFlemingTX
brian@hotironsales.com
www.linkedin.com/in/brianflemingtx/
Slide 2 Hot Iron Sales Services - Proprietary & Confidential
How’d we come up with these strategies? …
experience..12 years..Hot Iron Sales Services
provides Go-To-Market Strategies and Services
Slide 3 Hot Iron Sales Services - Proprietary & Confidential
Strategy #1
The very best of the best who embrace a responsive selling
process have multiple feedback loops from all the sales
channels (online, direct, channel, retail, client, etc.). A
learning sales and marketing team is a winning one. The
closed loop process on wins and losses keeps your strategy
on-point and the “irons hot”.
The Need 4 Feed(back)
Slide 4 Hot Iron Sales Services - Proprietary & Confidential
Strategy #2
All good go-to-market plans must have all elements planned in
advance and ready to go. It can be hiring, marketing, training
the channels, landing pages, etc. Execution makes it work.
This can be the most important part. Research says well-
trained sales and customer teams who are clear on value
propositions for new product or services launches or
campaigns for each persona are the winning companies
leading their categories.
Ready to Sell
Slide 5 Hot Iron Sales Services - Proprietary & Confidential
Strategy #3
Personalization and relevant messaging are the key. But at one
email at a time your lead generation will take generations to
grow - slower than a startup should. Find a number of cloud
solutions that can help you automate nurturing campaigns,
triggered marketing from web inquiries, social media content
distribution, etc. Optimize them as you expand your
campaign activities.
Marketing Machine
Slide 6 Hot Iron Sales Services - Proprietary & Confidential
Strategy #4
Segment your target market by personas and find your
competitors’ lowest margin segment and go out and win
your share…your competitors is not going to waste time and
resources for a segment that it’s not paying attention to, and
it can’t make money good money…just watch out when you
get in their back pockets though!
Only the Lonely
Slide 7 Hot Iron Sales Services - Proprietary & Confidential
Strategy #5
This strategy gives you flexibility executing your go-to-market
strategies. From Sales-and-Marketing-As-A-Service first like
your truly, and event marketing and campaign agencies, to
telemarketers and free lance marketers leverage experts in
the sales and marketing channels on-demand, partner with
them for ongoing success.
Experts on-demand
Slide 8 Hot Iron Sales Services - Proprietary & Confidential
What We Help Companies Accomplish
• Build Growth Engines within Leaders
- Sales and Marketing as a Service record of success for our clients for over 12 years
- Go To Market organizational enablement for startups to growth companies
- Full Concept to Close Lifecycle Consulting and Services
- Marketing, Sales, Technology, CRM Management Support Services
• Create Agile, Go-To-Market Leaders, Teams
- Improving Performance, Processes, People, Technologies
• Coach and Drive Growth
- Plan, Recalibrate, React, Reload
- Newest Go-to-Market technologies

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Go To Market 5 Strategies Innovations_Hot Iron Sales Services 2014

  • 1. Slide 1 Hot Iron Sales Services - Proprietary & Confidential Strategy. Infrastructure. Market. Campaign. Sell. Grow. @BrianFlemingTX brian@hotironsales.com www.linkedin.com/in/brianflemingtx/
  • 2. Slide 2 Hot Iron Sales Services - Proprietary & Confidential How’d we come up with these strategies? … experience..12 years..Hot Iron Sales Services provides Go-To-Market Strategies and Services
  • 3. Slide 3 Hot Iron Sales Services - Proprietary & Confidential Strategy #1 The very best of the best who embrace a responsive selling process have multiple feedback loops from all the sales channels (online, direct, channel, retail, client, etc.). A learning sales and marketing team is a winning one. The closed loop process on wins and losses keeps your strategy on-point and the “irons hot”. The Need 4 Feed(back)
  • 4. Slide 4 Hot Iron Sales Services - Proprietary & Confidential Strategy #2 All good go-to-market plans must have all elements planned in advance and ready to go. It can be hiring, marketing, training the channels, landing pages, etc. Execution makes it work. This can be the most important part. Research says well- trained sales and customer teams who are clear on value propositions for new product or services launches or campaigns for each persona are the winning companies leading their categories. Ready to Sell
  • 5. Slide 5 Hot Iron Sales Services - Proprietary & Confidential Strategy #3 Personalization and relevant messaging are the key. But at one email at a time your lead generation will take generations to grow - slower than a startup should. Find a number of cloud solutions that can help you automate nurturing campaigns, triggered marketing from web inquiries, social media content distribution, etc. Optimize them as you expand your campaign activities. Marketing Machine
  • 6. Slide 6 Hot Iron Sales Services - Proprietary & Confidential Strategy #4 Segment your target market by personas and find your competitors’ lowest margin segment and go out and win your share…your competitors is not going to waste time and resources for a segment that it’s not paying attention to, and it can’t make money good money…just watch out when you get in their back pockets though! Only the Lonely
  • 7. Slide 7 Hot Iron Sales Services - Proprietary & Confidential Strategy #5 This strategy gives you flexibility executing your go-to-market strategies. From Sales-and-Marketing-As-A-Service first like your truly, and event marketing and campaign agencies, to telemarketers and free lance marketers leverage experts in the sales and marketing channels on-demand, partner with them for ongoing success. Experts on-demand
  • 8. Slide 8 Hot Iron Sales Services - Proprietary & Confidential What We Help Companies Accomplish • Build Growth Engines within Leaders - Sales and Marketing as a Service record of success for our clients for over 12 years - Go To Market organizational enablement for startups to growth companies - Full Concept to Close Lifecycle Consulting and Services - Marketing, Sales, Technology, CRM Management Support Services • Create Agile, Go-To-Market Leaders, Teams - Improving Performance, Processes, People, Technologies • Coach and Drive Growth - Plan, Recalibrate, React, Reload - Newest Go-to-Market technologies