Web Strategy Case Studies

Web Strategy Case Studies: Amazon.com & RealNetworks

Preparing Content for the Web ,[object Object],[object Object],[object Object],[object Object],[object Object]

Design Issues ,[object Object],[object Object]

“Chunks” Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Examples of “Chunk” Style ,[object Object],[object Object],[object Object]

Web Writing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

Building the Site ,[object Object],[object Object],[object Object],[object Object],[object Object]

Usability Tests ,[object Object]

Overview of Web Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Success Story ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Amazon.com Content Management ,[object Object],[object Object]

Amazon.com Content Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Listmania! Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Guide Examples ,[object Object],[object Object],[object Object],[object Object]

Visitor Experience ,[object Object],[object Object],[object Object],[object Object]

Customer Reviews ,[object Object],[object Object]

Personalization at Amazon.com ,[object Object],[object Object],[object Object]

Amazon.com Personalization ,[object Object],[object Object],[object Object],[object Object],[object Object]

Automation at Amazon.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: The Amazon.com Homepage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

E-Commerce Staff Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Technology People Business People “Dumb idea!” “Do this!”

Electronic Media and E-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Amazon.com Design Evolution ,[object Object],[object Object],[object Object],[object Object]

Design Evolution ,[object Object],[object Object]

Design Evolution ,[object Object],[object Object],[object Object]

Return of the “Tabs” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons Learned ,[object Object],[object Object],[object Object],[object Object]

Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost Efficiency ,[object Object],[object Object],[object Object],[object Object]

Communication is Critical ,[object Object],[object Object]

Anatomy of a Failed Project ,[object Object],[object Object],[object Object]

RealNetworks ,[object Object],[object Object],[object Object]

Content Development ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rolling Stone Radio ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rolling Stone Radio ,[object Object],[object Object],[object Object]

So Why Failure? ,[object Object],[object Object]

Communication Crunch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Model, Anyone? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Strategy Case Studies

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (8)

More from Brett Atwood

More from Brett Atwood (20)

Recently uploaded

Recently uploaded (20)

Web Strategy Case Studies