Outdoor advertising engages many consumers who notice billboards while traveling. Over 90% of U.S. residents who travel in vehicles notice some form of outdoor advertising. Of those who notice ads, over a quarter talk about the ad or product with others, over 20% visit the advertiser's website, and over 30% use online search to find information about the advertiser. Outdoor advertising reaches consumers in the same half hour as many purchase decisions are made, showing it can influence consumers in real time.

1. For more information contact your sales representative
or visit ClearChannelOutdoor.com.
V. 05.19.16
Sources: 1. Nielsen OOH Advertising Study 2016. 2. Google Mobile Study 2013, 3. “Interactive Europe” study
(9,000 European respondents) done in 2012 by Exterion Media. 4. 2015 Touchpoints/RealityMines Report.
ENGAGEMENT WITH BILLBOARDS 1
of U.S. residents age 16 or older, who have
traveled in a vehicle in the past month
noticed some form of OOH advertising 1
91%
17% immediately visited
the business advertised
26% talked about the ad
or product with others
Did you see that
cool billboard on
Smith Street?
23% accessed a coupon
or discount code
33% used online search
(such as Google or Bing)
to look up information
about the advertiser
22% visited an
advertiser's website
BUSINESS ADVERTISED
38% have noticed
directional OOH ads THIS WAY
Percentage of billboard
viewers engaged with the
advertising message
SMARTPHONE ACTIONS
OOH reaches consumers in
the same half-hour as 68% of
purchase decisions 4
51% of consumers use mobile
search when on the go to
search for local information 2
51% agree they are more likely to
pay attention to outdoor advertising
than any other medium 3
WE ARE A
“CONNECTED”
SOCIETY
RIGHT PLACE,
RIGHT TIME
PEOPLE EMBRACE
OUTDOOR SPACES
28%
Most of
the time
46%
Some of
the time
1% Never
9%
All of
the
time
16%
Almost
never
83%
SALE!
Why Outdoor