How Social Media Marketing has changed

Changing Landscape of
Social Media Marketing
In 2015

According To Facebook,
Promotional Posts Are…
1.Posts that solely push people to buy a
product or install an app.
https://www.facebook.com/business/news/update-to-facebook-news-feed

2.Posts that push people to enter
promotions and sweepstakes with no real
context.

2.Posts that push people to enter
promotions and sweepstakes with no real
context.
3.Posts that reuse the exact same
content from ads.

WHAT MADE IT TOO
PROMOTIONAL?
The entire post
solely pushes
people to install
the app.
Use Facebook
ads to promote
the app not the
organic posts.

THE CHANGE:
Facebook No Longer Lets You Directly ASK for
Likes, Shares, etc.

TWO REASONS WHY FROM
FACEBOOK:
#1. There’s far more content being made
than there is time to absorb it.
https://www.facebook.com/business/news/Organic-Reach-on-Facebook

TWO REASONS WHY FROM
FACEBOOK:
#1. There’s far more content being made
than there is time to absorb it.
#2. News Feed is designed to not show all
the content but rather only the content that
Facebook thinks is the most relevant.

Organic content still has
value on Facebook. But,
anticipating organic
reach can be
unpredictable.

“There’s no such
thing as free lunch.”
Popular saying in Economics

Now you need to
advertise on
Facebook, just
like you have to
on TV or radio.

#4
THE RISE OF
VIDEO.
“Start Leveraging Facebook Ads."

Facebook has
averaged more than
1 billion video views
every day.
http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/

SETTING A GOAL:
Adding videos to your content strategy
for 2015. Monitor its performance
through Video Insights.

Taking Facebook’s algorithm changes into
consideration for your strategy.
Saving promotional messages for Facebook ads.
Create and share content that speaks to our
audience and their interests.
Allocate a separate budget for Facebook advertising.
Add videos to brand’s content strategy.
RECAP.

THE CHANGE:
Twitter too has the timeline .

Twitter as a Ratings
Service
Twitter itself will provide
data that analyzes tweets
and provides ratings for the
social impact.
http://www.convinceandconvert.com/social-media-tools/4-ways-the-twitter-you-know-is-changing-forever/

Twitter as Storefront
Both directly, via its
partnership with American
Express to enable
purchases within tweets

Twitter as Curator and
Editor
Twitter will designate tweets as
“low” “medium” and “high” value,
labels that will impact their
exposure across the platform.

Equality has arrived in
Twitter’s advertising
system.
Small Twitter Advertisers Can
Now Target Ads Like Big Brands
(& Use The Advanced Interface)

THE CHANGE:
Instagram Doubles Expectations.

Response Strategy.
Building an Active Instagram..

THE CHANGE:
Real Time Advertising on Mobile.

Mobile-only/Mobile-first will be the rule, not
the exception.
In 2015 every website must be mobile-ready because everything’s
shifting mobile.

Retargeting is the new real-time advertising.
Retargeting marketing use big data to predict a buyer's preferences with
relevant and smart messages while they're in the buying phase, not after
it.

Advanced analytics is like Moneyball in
Digital Media.
In 2015 companies started adopting data-driven strategies that move
beyond just accessing ‘big data’ to actually integrating data into everyday
marketing decisions, and campaign planning.

Content Marketing- An Overview

Content Diversity in Online Marketing

Content Marketing in 2015
Visual content continues to dominates.
Personalization in everywhere.
Mobile- friendly is a must.
Customers becoming storytellers.
Cross-Platform Content Marketing.
Use of Interactive Applications for Product Storytelling.
Collaborative Marketing will replace guest blogging.

The role of video in content marketing

Using Video for Content Marketing
SEO: Google loves videos, and whether it is uploaded on Vimeo or YouTube, or embedded
on landing page, audience will reach you faster and with more efficiency than if you skipped
out on using videos. With the help of optimized metadata, there is even a greater chance to
show up in the top search rankings.
Social media: Videos are way more likely to be shared: proven fact. Therefore, boosting
your Twitter, Facebook, or LinkedIn (at the very least) page with some useful or fun videos
will help leveraging community and increasing community reach.
Mobile marketing: The future, of course, as more and more people use their smart phones
to view videos. Research shows that currently up 50% of overall mobile traffic constitute of
video: it is essential to create videos fit for small screens.
Email marketing: Whether it is a one-time campaign or regular newsletters, readers can
hardly resist pressing that play button. Be sure, a video is included in that
Online PR: Firstly, video will make press release way more interesting. Concerning
involvement, call to action in a video is much more engaging, and showing rather than tell
gin and will build more engagement.
Viral marketing: The dream: have your content going viral; and video has the highest
chance of getting you there.

Graphic software will rise..
Social won’t be used for sales.
Automation will explode.
LinkedIn is becoming the most important publisher.
Social media campaigns will have to be paid .
Interactive content will trump static content.
Twitter has already started to roll out paid ads.
Rollout ads are on rise on YouTube
CHANGING TRENDS.

How Social Media Marketing has changed

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