This neat little segment was presented at the Adelaide HUG in September 2019 and focused on the benefits of Chatbots for your business. It was delivered by Brand chemistry’s Marketing Technologist Julian Kearney.

1. September 2019
HUG Adelaide

2. Conversational marketing
has become something of
a catch cry in recent times.
What is it and why is it a big deal?

3. Conversational Marketing
It moves buyers through marketing and sales funnels by using the power of one
at a time questions, a lot like a real-time conversation. In other words, it's an
automated conversation with your website visitors.
That is with:
Live chats and Chatbots

4. Benefits to customers
Live chat and Chatbots can help customers:
● Find information about the services a company provides
● Look-up products availability, store locations
● Make reservations or bookings
● Even assess the customer’s experience with the service and much more

5. 89% of consumers would like
to use messaging to communicate
with businesses. It can provide
immediate answers to questions,
without the delays inherent
in emails...

6. 80% of respondents said they already used
or planned to use chatbots by 2020.” — BI
Intelligence /Business Insider (medium.com)
Benefits to business

7. Ecommerce sites have reported a
15% to 35%
increase in revenue
when using the chatbot.
(ometrics.com)

8. Messenger ads are said to be the
most profitable and cheapest way
of getting leads on the Internet!
(towardsdatascience.com)

9. Paid Lead Generation

10. Supplementing Email

11. Step 1 - Define your goals
Goals for the attract stage of the
customer journey:
1. Share information or content - find out what they are
after and direct chatters to relevant content
2. Generate leads - offer to keep chatters informed and
find out the contact’s details
3. Gather more context - start the pre-qualification
stage, determining if a good fit for your business

12. Step 1 - Define your goals
Goals for the engage and close stages
1. Nurture leads to MQLs
2. Connect with sales reps
3. Complete purchase

13. Step 1 - Define your goals
Goals for the delight stage:
1. Improve customer support
2. Increase lifetime value
3. Remove friction in customer experience - it’s a
preferred method for customers to access HubSpot
Support - I usually do as instant answers but also a
record of the chat for reference.

14. Step 2 - Build your chat
Having a combined CRM and Chat solution is a real benefit
here, not only can chat data go straight into CRM, but you
can also use data to personalise.
Hubspot’s Chatflow tool lets you do just that. Let’s take a
look under the hood.

15. Live Demo - Bc Account
Two types of Chat:
Live chat - where visitor is connected directly to one of
your staff “an agent” who answers questions in real
time
1.

16. Live Demo - Bc Account
2.
Two types of Chat:
Bot chat - where you program a bot to lead the
conversation and direct visitors in the right direction.

21. Questions?