8 things to avoid when naming a b2b brand
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We've all seen fair share of b2c and b2b brand name disasters, even if we've never created one. So how do you get it right when it's your turn to create a new b2b brand name? Knowing what to avoid can help you navigate the waters with ease. Read the full blog post to get a heads-up on the 8 most potent disaster-causing ingredients to avoid when naming a b2b brand: http://www.brandchemistry.com.au/8-things-to-avoid-when-naming-a-b2b-brand.
