The document outlines 8 secrets to designing viral infographics. It recommends starting with a solid foundation by doing thorough preparation and conceiving an interesting visual metaphor. It also recommends including crucial content like relevant diagrams, data, and interesting facts. The narrative should tell a story and solve problems or answer questions. Clear calls to action and sharing opportunities should be included to give the infographic the best chance of going viral. Following these design tips can help create an engaging infographic.

1. 8 secrets
to designing viral
infographics
Plan
Prepare
Organise
Creating a captivating infographic that can charm and
inform simultaneously can sometimes be a bit like geo
tagging Dory. Where do you even start? Surely, you’d
love it to be useful to your audience. But let's be real,
you wouldn’t be devastated if it broke the internet. So
what are the design practices you need to know about
to give your infographic the best chance at megastar
virality?
The process of building an
infographic is somewhat like
constructing a building - it’s all about
the architect's preparation and
groundwork.
Make your visuals easy to
comprehend. Do this by
highlighting facts and statistics
throughout the piece.
Even the best designers can’t do anything if they don’t have a story
to tell. Try getting your team together to conceive an interesting
visual metaphor that blends two different ideas.
No.1
Start with a
solid foundation
No.2
Crucial content
No.3
Easy on the eye
No.4
First impressions
600px width
Bullet points
Design a great headline and a stellar
first image. Try to incorporate the
theme of the infographic into the title
design.
The use of relevant diagrams and
data will help increase shares. Use
interesting facts to lure your viewer
into wanting to find out more about
the topic.
Tell a story through illustration.
Solve some kind of problem
your viewer is experiencing.
Answer a question by the end
of the infographic.
Avoid adding too many colours to your design. A good guide is to
not use any more than 4 colours, with 1-2 colours being the main
feature hues. Experiment by using an array of shades to
incorporate more tone and depth.
No.5
Diagrams
and data
No.6
Colour trends
No.7
The narrative
No.8
Sharing is caring
Always offer clear call-to-actions and
social sharing opportunities. It’s
especially important to place
a call-to-action at the conclusion.
Give your infographic the best chance at going viral by following the design tips we’ve
covered here today. Don’t worry if you don’t know where to start. A good inbound agency
will have abundant experience and useful insight that will help guide you through the
whole process.
To learn more about inbound agencies visit:
brandchemistry.com.au
SUCCESS!