Digital totems and interactive kiosks for the shopping malls - positioned at high-traffic locations in the largest malls, the exciting design and brilliant vision of Brand Touch units attract and provide great experience for thousands of visitors by the most cost-effective and efficient way.
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Digital signage - welcome to your mall
1.
2. VISITORS B¥€R$
76% of VISITORS CAN’T
find the info and product
they are looking for
69% of BUYERS MAKE
their buying decision
INSIDE the SHOP
76
24
69%
13%
12%
6%
3. GOING DIGITAL:
Better ROI and Revenue
Multiplied Ad Efficiency
Increased Audience
Gather data, change content
40% less energy & costs
Digital Signage is the most efficient of all media. All
resources and delivery are digital, focused for the right
content to the right people at the right place and time.
4. Leading brands face unique digital technology challenges.
Brand Touch helps them from the concept to completion.
Clear strategy and right platform is increasingly important.
5. STATIC
Fixed print posters
showing some info
PASSIVE
In-store TV displays
showing a channel
(plasma, low ROI)
ACTIVE
Locally managed
video displays
general advertising
proximity marketing
(LCD, better ROI
and ads recall)
ADAPTIVE
Remotely managed
interactive displays
instantly targeted
RELEVANT RESPOND
recommend products
ads, info, apps, share
(LED, 60% better ROI)
>20% CR!
(immediate action)
6. Signage is everywhere.
GOOD?
Digital signage gets popular.
BETTER
Adaptive digital signage is here!
GREAT results
more affordable and efficient than ever
7. ANY CONTENT - hundreds of rich media formats
ANY SCHEDULE - daily, emergency, holiday
ANY AUDIENCE - recognition, monitoring, stats
ANYWHERE in the world: unlimited displays
ANY OS - Windows, MacOS, Linux, Android
ANY DISPLAY - DS, NFC, surface, tablet, mobile
9. Remotely changed to daytime schedule,
location, weather, season, viewer’s presence
and demographics. Scientific ROI level with the
Real-time Audience Measurement System
Facial detection and Counting
Viewing interest duration
Gender, race, age, distance and emotion
Loop length optimization
Automated email reporting
10. Digital signage is not TV or print posters.
Content is King, audience - the Queen
Digital transcends the limitations
of the shop infrastructure,
moving it to a long-lasting
top-of-mind preference,
a community membership.
That’s why we pioneer interactive digital signage systems
for a great experience. Think Big: Metrics. ROI. Efficiency.
11. wayfinding & VR tours
products & promos
ads & shopping guide
web & mobile apps
data & questionnaires
photo/ video sharing
event schedules, QR
loyalty & lottery
ambience & well-being
urgent messages
high-end design body
audience analytics system
2x 55″ FHD LED displays
adaptive multi-touch interface
4G cloud DS player
OS + retail software
Hi-Fi surround sound
7 colors LED lighting
… everything you want it to be
15. depending on the model:
- acquired in-house or outsourced
- pay per impressions or views
customer is Bank customer is Mall
16. Mall investors need to
Increase dwell time and revenues
Diversify and streamline communication channels
DIGITALIZE the offer for efficient POS marketing
3D Way-finder/ Search / QR copy to mobile
25. Brand Touch is an European supplier of touch screen display
systems and digital signage services for the retail industry.
We design, produce, deploy and support digital signage for
banks, malls, hotels, galleries, showrooms and trade shows.
With a worldwide network of system integration partners
and top10 technology vendors, our customers receive
hardware and software consulting, deployment and support:
a custom all-in-one digital solution from a reliable partner.