This document discusses how malls can use digital signage and engagement to increase visitor dwell time and sales. It notes that mall investors need to diversify communication channels and digitalize offerings to engage customers. Various digital signage solutions are presented, including interactive kiosks, tables, totems and displays that can dynamically deliver tailored content, directions, promotions and more to attract and inform visitors. The goal is to amaze, inform and entertain customers through digital experiences so they remember brands and make purchases.

1. © brand-touch.eu
DIGITAL
RETAIL|MALL

2. Huge INVESTOR’s appetite for large Malls
22% annual growth in EU Malls m2 floorage
25% of all EU consumer spending > Malls
MALL

3. MANAGERS need to
INCREASE visitor’s dwell time and SALES
REDUCE COSTS and queues, IMPROVE SATISFACTION
Use the right tools to CREATE, LOCALIZE and MANAGE content
ANALYSE the audience and DIGITALIZE the brand touch points

4. CUSTOMERS need to be
Amazed
Informed
Entertained
Served
fast*, efficient, pleasant
*Generation Y customer dwell time of 1 hr vs. 3 hrs in US

5. TELL me and
I will FORGET…
SHOW me and
I may UNDERSTAND…
ENGAGE me and
I will REMEMBER!

6. VISITORS B¥€R$
6%
24 12%
13%
69%
76
76% of VISITORS can not 69% of BUYERS make
find the info and product their buying decision
they are looking for INSIDE the MALL

7. WAY-FIND / SEARCH / QR COPY to mobile…
Mall investors need to
Increase dwell time and revenues
Diversify and streamline communication channels
DIGITALIZE the offer for efficient POS marketing

8. world’s first transparent digital totem

9. intelligent digital totem & self-service kiosk
individually targets fresh and relevant info, services, applications, promotions

11. the multi-touch multi-user multi-media table
present your project in 360 o view, move the images in a fast and natural way

12. the ultimate interactive DS software
for advertising, web applications, presentations, videoconferencing, infotainment…

13. 1001 DIGITAL APPLICATIONS
Adaptive content - remotely changed to
daytime schedule, location and weather,
viewer’s presence, gender, age, etc.
Show products & promotions
Show brand ads & multimedia
Guide visitors with 3D & maps
Provide Internet access & apps
Collect information and surveys
Audience measure & monitor
Share photos, videos, e-cards
Offer services, booking, ticketing
…

14. DIGITAL KNOW-HOW
GOALS &
STRATEGY
CUSTOMER DESIGN &
EXPREIENCE PRODUCTION
AUDIENCE & CONTENT &
BEHAVIOR SUPPORT

15. designed in your style and color
clear blue green bronze silver
with a perfect size display
integrated top multimedia

16. High-impact
brand-touch point
Simply fantabulous. LUMINA 47

17. See it. Hear it. Touch it.
“Digital signage 2.0 is when we start
to communicate with the display”
Unique branded design
safe nano-coated glass
Integrated multimedia pc
wheels or smart-fix base
remote network control
20"- 23“ touch display
PROMO 22

18. Luxury multimedia
Expos & Tradeshows
Corporate offices
Bank lobbies
Hotel receptions
Luxury boutiques
Welness & SPA
Auto-salons
Restaurants
Art Galleries
Museums
EXPOSE 24

19. Totem
Multi-language Info portal
Wi-Fi Access terminal
Video-conference portal
Brand Ambassador
Corporate speaker
Multimedia player
Sales Assistant
Directions center
everything you need it to be
TOTEM 32

20. STANDOUT 46
How happy are your customers today?

21. Digital Green
Digital Signage is the most economically efficient of all media,
including print. All resources and delivery are digital, the costs are
focused on content creation.
Up to 85% less energy & costs!

22. DIGITAL ALL-IN-ONE
Don’t talk to 4 providers, talk to one who offers the deal:
Design
Screens
Players
Content Creation
Management & Support
2 years warranty & support

23. coming soon to your mall
www.brand-touch.eu
© BrandTouch EU. All rights reserved. Community registered kiosk / totems designs and trademark.