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How to make it big
             Text

in the world of business,
viralt
Gruppe “viral marketing #2 - nydelse”
HVORDAN TJENER
 SAMSUNG PENGE
SPÅ FÅR?



YouTube Video
Viral deling
The Real Viral Curve
                       Source: http://www.rubberrepublic.com/
The Real Viral Curve
                       Source: http://www.rubberrepublic.com/
Source:: iMedia Connection




PAID, EARNED or OWNED media
Konverterer
dette til
omsætning?
Viral deling
Viral deling
ER DER EN
ANDEN       VINKEL?
?
KAN MAN SKABE ET
STØRRE FOKUS PÅ
UNDERSTØTTELSEN
AF FORRETNINGEN
“FORGET VIRAL MARKETING -
 MAKE THE PRODUCT ITSELF VIRAL”
Source: Harvard Business Review
AKTIV   & PASSIV PRODUKT VIRALITET
                                     Source: Harvard Business Review
case: dropbox
case: spotify
The Loyalty Loop




             Source: Harvard Business Review
Source:: iMedia Connection




PAID, EARNED or OWNED media
SPØRGSMÅL

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How to make it big in the world of business, viralt