1. Social Media Planning Template COMPANY:
Buyer Persona 1: Buyer Persona 2:
Content
What will you
TACTICS & publish?
STRATEGY Marketing
What social media
will you use?
Who
Who will monitor?
WATCHING
How
Which tools will you
use?
Negative Comments
Who will respond?
EMERGENCY
Crisis
Who will respond?
Who
EMPLOYEES Who is authorised?
Blog Twitter
TECHNOLOGY
Facebook YouTube
Which URLs have you
secured?
LinkedIn Google+
SUCCESS
What are your goals & how do you define
success?
02/2012 Version 2.5
Free Download at www.bluewiremedia.com.au/social-media-planning-template © 2012 by Bluewire Media.
Bluewire Media www.bluewiremedia.com.au 1300 258 394 twitter @Bluewire_Media Copyright holder is licensing this under the Creative Commons License, Attribution 3.0.
Please feel free to post this on your blog or tweet, email & share it with whomever

2. Content Publishing Schedule COMPANY:
MONTH:
Activity Frequency Activity Completed
M T W T F S S
WEEK 1
Daily
WEEK 2
Blog Weekly
WEEK 3
Monthly
WEEK 4 ??
WEEK 1
Daily WEEK 2
Facebook Weekly WEEK 3
Monthly WEEK 4
WEEK 1
Daily WEEK 2
Twitter Weekly WEEK 3
Monthly WEEK 4
WEEK 1
Daily WEEK 2
LinkedIn Weekly WEEK 3
Monthly WEEK 4
WEEK 1
Daily WEEK 2
YouTube Weekly WEEK 3
Monthly WEEK 4
WEEK 1
Daily
Email WEEK 2
Weekly
Marketing WEEK 3
Monthly WEEK 4
WEEK 1
Daily WEEK 2
Google+ Weekly WEEK 3
Monthly WEEK 4
WEEK 1
Daily WEEK 2
Other Weekly WEEK 3
Monthly WEEK 4
02/2012 Version 2.5
Free Download at www.bluewiremedia.com.au/social-media-planning-template © 2012 by Bluewire Media.
Bluewire Media www.bluewiremedia.com.au 1300 258 394 twitter @Bluewire_Media Copyright holder is licensing this under the Creative Commons License, Attribution 3.0.
Please feel free to post this on your blog or tweet, email & share it with whomever